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   <title>Events</title>
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   <id>tag:www.bizreport.com,2008:/events//7</id>
   <updated>2008-08-15T13:36:29Z</updated>
   
   <generator uri="http://www.sixapart.com/movabletype/">Movable Type 3.35</generator>

<entry>
   <title>CMO Council&apos;s 2008 Summit: &quot;Routes to Revenue&quot;</title>
   <link rel="alternate" type="text/html" href="http://www.bizreport.com/events/cmo_councils_2008_summit_routes_to_revenue.html" />
   <id>tag:www.bizreport.com,2008:/events//7.6013</id>
   
   <published>2008-12-10T01:48:34Z</published>
   <updated>2008-08-15T13:36:29Z</updated>
   
   <summary>This year&apos;s Elite Retreat involving top marketers from leading global brands will focus on &quot;Routes to Revenue&quot; in a highly interactive series of breakaways sessions, CMO presentations and group discussions. This year&apos;s theme is &quot;Routes to Revenue&quot; and will address...</summary>
   <author>
      <name>BizReport</name>
      
   </author>
         <category term="Search Marketing" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="West Coast" scheme="http://www.sixapart.com/ns/types#category" />
   
   <category term="10754" label="Search Marketing" scheme="http://www.sixapart.com/ns/types#tag" />
   
   <content type="html" xml:lang="en" xml:base="http://www.bizreport.com/events/">
      This year&apos;s Elite Retreat involving top marketers from leading global brands will focus on &quot;Routes to Revenue&quot; in a highly interactive series of breakaways sessions, CMO presentations and group discussions. This year&apos;s theme is &quot;Routes to Revenue&quot; and will address the marketing imperative to analyze, evaluate and pursue new revenue sources, segments and strategies.
      
   </content>
</entry>
<entry>
   <title>Brand Couture Congress</title>
   <link rel="alternate" type="text/html" href="http://www.bizreport.com/events/brand_couture_congress.html" />
   <id>tag:www.bizreport.com,2008:/events//7.5655</id>
   
   <published>2008-11-18T09:57:24Z</published>
   <updated>2008-08-15T13:48:31Z</updated>
   
   <summary>Brand Couture congress, brought to you by marcus evans, brings together the leaders in the fields of marketing from various industries at one venue to share their expertise and experiences on how to tackle the issues facing the marketing profession...</summary>
   <author>
      <name>BizReport</name>
      
   </author>
         <category term="Branding" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="International" scheme="http://www.sixapart.com/ns/types#category" />
   
   <category term="10455" label="Internet Advertising" scheme="http://www.sixapart.com/ns/types#tag" />
   
   <content type="html" xml:lang="en" xml:base="http://www.bizreport.com/events/">
      Brand Couture congress, brought to you by marcus evans, brings together the leaders in the fields of marketing from various industries at one venue to share their expertise and experiences on how to tackle the issues facing the marketing profession today. Through keynote speeches, roundtable discussions, think-tank sessions, debate and informal discussions, marketing professionals will acquire the art of branding and mastering the science of marketing. Brand Couture marks the beginning of the evolution that will shake and shape the marketing world.

Conference Agenda &amp; Focus
Day 1
Stream 1: Executive Strategy (Track I)
Stream 2: Brand Ombudsman (Track I)
Stream 3: New Age Media &amp; Advertising (Track I)

Day 2
Stream 4: Executive Strategy (Track II)
Stream 5: Brand Ombudsman (Track II)
Stream 6: New Age Media &amp; Advertising (Track II)

Key Topics 
• Rising to the challenge in becoming the marketing version of the CEO
• The evolution of the branding battlefield
• One brand, one message
• Defending your brand in the virtual world
• Maintaining effectiveness in a climate of increasing costs and reducing budgets
• Balancing media buying in the age of media explosion

 	

Who Should Attend:

Chief Marketing Officers, EVPs, SVPs, VPs, Managing Directors, Senior Level Management in one or many of the following areas:

• Sales &amp; Marketing
• Corporate Reputation
• Corporate Image
• Media Management
• Advertising Management
• Business Development
• Corporate Marketing
• Branding/Brand Management
• Corporate Communications
• Corporate Strategy
• Public Relations Management
• Merchandising
• Promotions
• Internal Communications
• Marketing Communications
• Customer Insights
• Corporate Affairs
• Interactive Marketing
• Marketing Research
• Planning

From these industries
• FMCG
• Automobile
• Food &amp; Beverage
• High-Tech
• IT &amp; Telecommunications
• Media
• Luxury
• Retailing
• Personal Services
• Transport &amp; Storage
• Wholesale &amp; Retail
• Business &amp; Professionals
• Banking &amp; Financial Service 

For Speaking opportunities, please contact  : Mr Jason Wong at JasonW@marcusevanskl.com

For an Updated Brochure,  kindly contact Ms Cindy at CindyC@marcusevanskl.com  or call +00. 603. 2723. 6745

 
      
   </content>
</entry>
<entry>
   <title>3rd Annual Data Protection Practical Compliance Conference</title>
   <link rel="alternate" type="text/html" href="http://www.bizreport.com/events/3rd_annual_data_protection_practical_compliance_co.html" />
   <id>tag:www.bizreport.com,2008:/events//7.6340</id>
   
   <published>2008-11-13T14:27:41Z</published>
   <updated>2008-08-15T13:41:40Z</updated>
   
   <summary>Ireland&apos;s largest Data Protection Conference is a one-day event specifically designed to deliver the latest thinking in the rapidly expanding fields of data protection, data security and privacy. The keynote speaker is Billy Hawkes, the Data Protection Commissioner who will...</summary>
   <author>
      <name>BizReport</name>
      
   </author>
         <category term="International" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="Technology" scheme="http://www.sixapart.com/ns/types#category" />
   
   <category term="10455" label="Internet Advertising" scheme="http://www.sixapart.com/ns/types#tag" />
   
   <content type="html" xml:lang="en" xml:base="http://www.bizreport.com/events/">
      Ireland&apos;s largest Data Protection Conference is a one-day event specifically designed to deliver the latest thinking in the rapidly expanding fields of data protection, data security and privacy.

The keynote speaker is Billy Hawkes, the Data Protection Commissioner who will speak on ‘The good practice guide: how to avoid being investigated by the Commissioner’.  Other topics include data sharing, dealing with data breaches, marketing, and training staff in data protection compliance.
 
The Conference is produced in association with Data Protection Ireland journal and sponsored by Arthur Cox. 

      
   </content>
</entry>
<entry>
   <title>Ypulse Youth Marketing Mashup East</title>
   <link rel="alternate" type="text/html" href="http://www.bizreport.com/events/ypulse_youth_marketing_mashup_east.html" />
   <id>tag:www.bizreport.com,2008:/events//7.6059</id>
   
   <published>2008-11-06T18:59:41Z</published>
   <updated>2008-08-15T13:09:02Z</updated>
   
   <summary>Join us for the best insight into authentically reaching teen, college and Gen Y at Work audiences. The conference will focus on how you can reach and connect with youth ages 16-24 using technology. The themes driving conversation at the...</summary>
   <author>
      <name>BizReport</name>
      
   </author>
         <category term="East Coast" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="Internet Advertising" scheme="http://www.sixapart.com/ns/types#category" />
   
   <category term="10455" label="Internet Advertising" scheme="http://www.sixapart.com/ns/types#tag" />
   
   <content type="html" xml:lang="en" xml:base="http://www.bizreport.com/events/">
      Join us for the best insight into authentically reaching teen, college and Gen Y at Work audiences. The conference will focus on how you can reach and connect with youth ages 16-24 using technology. The themes driving conversation at the event will be content, connectivity and community! This Ypulse event is designed for brand marketers targeting teens, the college market and young adults; marketers and executives from media, entertainment and technology industries; and the education, non-profit and bookseller sectors.
      
   </content>
</entry>
<entry>
   <title>ICMA Fall General Meeting</title>
   <link rel="alternate" type="text/html" href="http://www.bizreport.com/events/icma_fall_general_meeting.html" />
   <id>tag:www.bizreport.com,2008:/events//7.5598</id>
   
   <published>2008-11-05T13:56:26Z</published>
   <updated>2008-08-15T20:31:55Z</updated>
   
   <summary>The theme of the conference will be “Classifieds and Local Search&quot;. The sessions will focus on the increasing convergence between traditional classifieds, directories and the new local search tools such as mapping, mobile, geo-location services, plus a short foray off...</summary>
   <author>
      <name>BizReport</name>
      
   </author>
         <category term="East Coast" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="Internet Advertising" scheme="http://www.sixapart.com/ns/types#category" />
   
   <category term="10455" label="Internet Advertising" scheme="http://www.sixapart.com/ns/types#tag" />
   
   <content type="html" xml:lang="en" xml:base="http://www.bizreport.com/events/">
      The theme of the conference will be “Classifieds and Local Search&quot;. The sessions will focus on the increasing convergence between traditional classifieds, directories and the new local search tools such as mapping, mobile, geo-location services, plus a short foray off into the rapidly-growing sector of video advertising. With specialist workshops on Google Analytics which will teach you more than you ever thought possible about how your website is performing), SEO/SEM and monetising the search function, you&apos;ll leave Miami relaxed and with more valuable ideas and contacts than you ever thought possible, and a deeper insight into the trends which will continue to shape our industry in the coming months and years.
      
   </content>
</entry>
<entry>
   <title>Domain Convergence</title>
   <link rel="alternate" type="text/html" href="http://www.bizreport.com/events/domain_convergence.html" />
   <id>tag:www.bizreport.com,2008:/events//7.5599</id>
   
   <published>2008-10-06T16:37:19Z</published>
   <updated>2008-08-15T13:54:40Z</updated>
   
   <summary>This event is all about the changing domain industry. We&apos;ll focus on Domain Development and partnerships that can help you grow and monetize your traffic....</summary>
   <author>
      <name>BizReport</name>
      
   </author>
         <category term="International" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="Internet Advertising" scheme="http://www.sixapart.com/ns/types#category" />
   
   <category term="10455" label="Internet Advertising" scheme="http://www.sixapart.com/ns/types#tag" />
   
   <content type="html" xml:lang="en" xml:base="http://www.bizreport.com/events/">
      This event is all about the changing domain industry. We&apos;ll focus on Domain Development and partnerships that can help you grow and monetize your traffic.
      
   </content>
</entry>
<entry>
   <title>7th Annual Data Protection Compliance Conference</title>
   <link rel="alternate" type="text/html" href="http://www.bizreport.com/events/7th_annual_data_protection_compliance_conference.html" />
   <id>tag:www.bizreport.com,2008:/events//7.6327</id>
   
   <published>2008-10-02T14:37:51Z</published>
   <updated>2008-08-15T12:58:39Z</updated>
   
   <summary>Keynote speaker: Richard Thomas, the UK Information Commissioner. Information professionals will find it invaluable to attend this important two-day event, which provides delegates with up to the minute compliance advice and unparalleled networking opportunities....</summary>
   <author>
      <name>BizReport</name>
      
   </author>
         <category term="International" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="Internet Advertising" scheme="http://www.sixapart.com/ns/types#category" />
   
   <category term="10455" label="Internet Advertising" scheme="http://www.sixapart.com/ns/types#tag" />
   
   <content type="html" xml:lang="en" xml:base="http://www.bizreport.com/events/">
      Keynote speaker:  Richard Thomas, the UK Information Commissioner.

Information professionals will find it invaluable to attend this important two-day event, which provides delegates with up to the minute compliance advice and unparalleled networking opportunities.

      
   </content>
</entry>
<entry>
   <title>Retail Insight Seminar: A Best Practice Approach to Increasing the Availability and Protection of Web-Facing Retail Applications</title>
   <link rel="alternate" type="text/html" href="http://www.bizreport.com/events/retail_insight_seminar_a_best_practice_approach_to.html" />
   <id>tag:www.bizreport.com,2008:/events//7.6069</id>
   
   <published>2008-09-30T10:49:34Z</published>
   <updated>2008-08-15T13:03:52Z</updated>
   
   <summary>Join other multi-channel retailers for an informative free half day seminar to find out from IMRG what is happening in your industry. Learn more about how e-inbusiness and its partners Attenda and Evolution Security Systems can assist you in managing...</summary>
   <author>
      <name>BizReport</name>
      
   </author>
         <category term="E-Commerce" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="International" scheme="http://www.sixapart.com/ns/types#category" />
   
   <category term="20401" label="E-Commerce" scheme="http://www.sixapart.com/ns/types#tag" />
   
   <content type="html" xml:lang="en" xml:base="http://www.bizreport.com/events/">
      Join other multi-channel retailers for an informative free half day seminar to find out from IMRG what is happening in your industry. Learn more about how e-inbusiness and its partners Attenda and Evolution Security Systems can assist you in managing the impact of PCI Compliance, increasing the security and availability of your e-retailing applications and balancing customer data security with the online experience.

Agenda 
09.30 Arrival &amp; Coffee

10.00 IMRG Opening Presentation – Facing the Industry Threats and Challenges. Andrew McClelland, Business Development Director, IMRG

10.30 How to Balance Security with your Customers’ Online Experience. Andrew Fowler, Business Development Manager, e-inbusiness

11.00 Coffee Break

11.15 A Practical Approach to Achieving PCI Compliance Evolution Security Systems 

11.45 Managing the Availability and Security of your Business - Critical  Web Applications.
Simon Hansford, VP Products &amp; Marketing, Attenda 

12.15	Q &amp; A Session 

12.30 Lunch &amp; Further Discussions
      
   </content>
</entry>
<entry>
   <title>The L.A. Office RoadShow</title>
   <link rel="alternate" type="text/html" href="http://www.bizreport.com/events/the_la_office_roadshow_3.html" />
   <id>tag:www.bizreport.com,2008:/events//7.6035</id>
   
   <published>2008-09-16T19:20:57Z</published>
   <updated>2008-08-15T13:21:09Z</updated>
   
   <summary>The L.A. Office RoadShow continues to be the global entertainment marketing event! Attending RoadShow gives you all of the latest property information you need in three short days to give you an edge on your competition; increase your exposure AND...</summary>
   <author>
      <name>BizReport</name>
      
   </author>
         <category term="Branding" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="Midwest" scheme="http://www.sixapart.com/ns/types#category" />
   
   <category term="18020" label="Branding" scheme="http://www.sixapart.com/ns/types#tag" />
   
   <content type="html" xml:lang="en" xml:base="http://www.bizreport.com/events/">
      The L.A. Office RoadShow continues to be the global entertainment marketing event!

Attending RoadShow gives you all of the latest property information you need in three short days to give you an edge on your competition; increase your exposure AND your Rolodex. Entertainment companies not only share the latest information and creative on their products, but they give you the insights needed to create a successful promotion.

RoadShow provides direct access to more than 100 marketing execs from over 40 top entertainment companies. Discover opportunities to engage your consumer in a way that only an entertainment tie-in can! With presentations dedicated to Film, Television, Music, Gaming and Home Entertainment, RoadShow provides an unparalleled opportunity for you to receive a sneak preview of the widest range of entertainment properties. You’ll see what’s in development, meet the right people and develop powerful partnerships for your brand.

We are excited to offer a $200 discount to BizReport readers who call (310) 275-2088 and register before August 31st with the promo code RS08-JM.
www.roadshowhollywood.com
      
   </content>
</entry>
<entry>
   <title>The L.A. Office RoadShow</title>
   <link rel="alternate" type="text/html" href="http://www.bizreport.com/events/the_la_office_roadshow_2.html" />
   <id>tag:www.bizreport.com,2008:/events//7.6034</id>
   
   <published>2008-09-16T19:18:41Z</published>
   <updated>2008-08-15T13:24:32Z</updated>
   
   <summary>The L.A. Office RoadShow continues to be the global entertainment marketing event! Attending RoadShow gives you all of the latest property information you need in three short days to give you an edge on your competition; increase your exposure AND...</summary>
   <author>
      <name>BizReport</name>
      
   </author>
         <category term="West Coast" scheme="http://www.sixapart.com/ns/types#category" />
   
   <category term="18020" label="Branding" scheme="http://www.sixapart.com/ns/types#tag" />
   
   <content type="html" xml:lang="en" xml:base="http://www.bizreport.com/events/">
      The L.A. Office RoadShow continues to be the global entertainment marketing event!

Attending RoadShow gives you all of the latest property information you need in three short days to give you an edge on your competition; increase your exposure AND your Rolodex. Entertainment companies not only share the latest information and creative on their products, but they give you the insights needed to create a successful promotion.

RoadShow provides direct access to more than 100 marketing execs from over 40 top entertainment companies. Discover opportunities to engage your consumer in a way that only an entertainment tie-in can! With presentations dedicated to Film, Television, Music, Gaming and Home Entertainment, RoadShow provides an unparalleled opportunity for you to receive a sneak preview of the widest range of entertainment properties. You’ll see what’s in development, meet the right people and develop powerful partnerships for your brand.

We are excited to offer a $200 discount to BizReport readers who call (310) 275-2088 and register before August 31st with the promo code RS08-JM.
www.roadshowhollywood.com
      
   </content>
</entry>
<entry>
   <title>Intelligent Planning &amp; Buying of Interactive Media Courses - Level I &amp; Level II</title>
   <link rel="alternate" type="text/html" href="http://www.bizreport.com/events/intelligent_planning_buying_of_interactive_media_c_1.html" />
   <id>tag:www.bizreport.com,2008:/events//7.5994</id>
   
   <published>2008-09-03T19:18:36Z</published>
   <updated>2008-08-15T13:43:39Z</updated>
   
   <summary>Get Smart About Planning &amp; Buying Interactive Media! Learn industry terminology &amp; best practices, how to plan, execute, measure and optimize interactive marketing and advertising campaigns to get the results you need. Learn from tenured industry veterans with real-world experience....</summary>
   <author>
      <name>BizReport</name>
      
   </author>
         <category term="East Coast" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="Internet Advertising" scheme="http://www.sixapart.com/ns/types#category" />
   
   <category term="10455" label="Internet Advertising" scheme="http://www.sixapart.com/ns/types#tag" />
   
   <content type="html" xml:lang="en" xml:base="http://www.bizreport.com/events/">
      Get Smart About Planning &amp; Buying Interactive Media! Learn industry terminology &amp; best practices, how to plan, execute, measure and optimize interactive marketing and advertising campaigns to get the results you need. Learn from tenured industry veterans with real-world experience. Impartial, product-agnostic curriculum – no sales pitches from vendors! Thousands of agencies and Fortune 500s credit Laredo Group with boosting ROI  – many in just days or weeks after taking these courses! 
      
   </content>
</entry>
<entry>
   <title>Intelligent Selling of Internet Advertising Courses - Level I &amp; Level II</title>
   <link rel="alternate" type="text/html" href="http://www.bizreport.com/events/intelligent_selling_of_internet_advertising_course_1.html" />
   <id>tag:www.bizreport.com,2008:/events//7.5993</id>
   
   <published>2008-09-03T19:12:17Z</published>
   <updated>2008-08-15T13:44:50Z</updated>
   
   <summary>Get Smart About Selling Internet Advertising! Learn the sales skills specific to selling online-only &amp; integrated advertising programs, how to discuss best practices &amp; terms more confidently, how to understand &amp; manage client expectations, and much more. Learn from tenured...</summary>
   <author>
      <name>BizReport</name>
      
   </author>
         <category term="East Coast" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="Internet Advertising" scheme="http://www.sixapart.com/ns/types#category" />
   
   <category term="10455" label="Internet Advertising" scheme="http://www.sixapart.com/ns/types#tag" />
   
   <content type="html" xml:lang="en" xml:base="http://www.bizreport.com/events/">
      Get Smart About Selling Internet Advertising! Learn the sales skills specific to selling online-only &amp; integrated advertising programs, how to discuss best practices &amp; terms more confidently, how to understand &amp; manage client expectations, and much more. Learn from tenured industry veterans with real-world experience. Impartial, product-agnostic curriculum – no sales pitches from vendors! Thousands credit Laredo Group with boosting sales – many in just days or weeks after taking these courses! 
      
   </content>
</entry>
<entry>
   <title>The Seven Secrets of Stratospheric Success With Kim Ades</title>
   <link rel="alternate" type="text/html" href="http://www.bizreport.com/events/the_seven_secrets_of_stratospheric_success_with_ki.html" />
   <id>tag:www.bizreport.com,2008:/events//7.6334</id>
   
   <published>2008-08-20T19:58:32Z</published>
   <updated>2008-08-15T12:56:03Z</updated>
   
   <summary>Join Gary Harlow, Broker and Relocation Director for Realty Executives of Jacksonville for his interview with Kim Ades on Wednesday August 20th at 12:00 p.m. Eastern Time and learn the Seven Secrets that Top Performers use to live their marvellous...</summary>
   <author>
      <name>BizReport</name>
      
   </author>
         <category term="Internet Advertising" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="Webcasts" scheme="http://www.sixapart.com/ns/types#category" />
   
   <category term="10455" label="Internet Advertising" scheme="http://www.sixapart.com/ns/types#tag" />
   
   <content type="html" xml:lang="en" xml:base="http://www.bizreport.com/events/">
      Join Gary Harlow, Broker and Relocation Director for Realty Executives of Jacksonville for his interview with Kim Ades on Wednesday August 20th at 12:00 p.m. Eastern Time and learn the Seven Secrets that Top Performers use to live their marvellous lives and achieve stratospheric success.  


      
   </content>
</entry>
<entry>
   <title>Road to RoadShow</title>
   <link rel="alternate" type="text/html" href="http://www.bizreport.com/events/road_to_roadshow.html" />
   <id>tag:www.bizreport.com,2008:/events//7.6060</id>
   
   <published>2008-08-19T18:25:53Z</published>
   <updated>2008-08-15T13:05:26Z</updated>
   
   <summary>Just Announced! The L.A. Office and PROMO Magazine Present the &quot;Road to RoadShow&quot; Webinar Series The free Road to RoadShow Webinar Series, August 19th, 26th and September 3rd, is presented by The L.A. Office and PROMO Magazine to introduce brand...</summary>
   <author>
      <name>BizReport</name>
      
   </author>
         <category term="Branding" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="Webcasts" scheme="http://www.sixapart.com/ns/types#category" />
   
   <category term="18020" label="Branding" scheme="http://www.sixapart.com/ns/types#tag" />
   
   <content type="html" xml:lang="en" xml:base="http://www.bizreport.com/events/">
      Just Announced! The L.A. Office and PROMO Magazine Present the &quot;Road to RoadShow&quot; Webinar Series

The free Road to RoadShow Webinar Series, August 19th, 26th and September 3rd, is presented by The L.A. Office and PROMO Magazine to introduce brand marketers to the world of entertainment promotional programs in advance of The L.A. Office RoadShow from September 16th - 18th. The series will cover three of the key segments of Entertainment Marketing: Film and Home Entertainment, Television, and Music. Each type of Entertainment Category has its own types of promotions, tools of the trade, best practices and creative opportunities that can make navigating the world of entertainment tricky, yet extremely rewarding when it is done right and results in a successful program that increase ROI, interaction with and awareness for your brand. We&apos;ve lined up three seasoned entertainment executives who are among the best in each of their categories to share their first-hand experiences and give you invaluable information and advice. The series will be moderated by Mitch Litvak, President of The L.A. Office and Leslie Bacon, Group Publisher of Promo Magazine.

For information about participating in the webinar series an/or RoadShow call The L.A. Office at (310) 275-2088 or visit www.laoffice.com.
      
   </content>
</entry>
<entry>
   <title>Intelligent Research, Targeting &amp; Measurement of Interactive Ads &amp; Audiences Course</title>
   <link rel="alternate" type="text/html" href="http://www.bizreport.com/events/intelligent_research_targeting_measurement_of_inte.html" />
   <id>tag:www.bizreport.com,2008:/events//7.5992</id>
   
   <published>2008-08-06T19:07:03Z</published>
   <updated>2008-08-15T13:46:40Z</updated>
   
   <summary>Get Smart About Interactive Media! Learn the processes and tools effective online marketers use to plan, measure and optimize online campaigns. Attendees will learn how to set measurable campaign objectives by accurately defining key performance indicators, build target audience segments,...</summary>
   <author>
      <name>BizReport</name>
      
   </author>
         <category term="Internet Advertising" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="South" scheme="http://www.sixapart.com/ns/types#category" />
   
   <category term="10455" label="Internet Advertising" scheme="http://www.sixapart.com/ns/types#tag" />
   
   <content type="html" xml:lang="en" xml:base="http://www.bizreport.com/events/">
      Get Smart About Interactive Media!  Learn the processes and tools effective online marketers use to plan, measure and optimize online campaigns. Attendees will learn how to set measurable campaign objectives by accurately defining key performance indicators, build target audience segments, optimize landing page effectiveness, and plan media buys that maximize ad placement and more. Learn from tenured industry veterans with real-world experience. Impartial, product-agnostic curriculum – no sales pitches from vendors! Thousands of agencies and Fortune 500s credit Laredo Group with boosting ROI  – many in just days or weeks after taking these courses!
      
   </content>
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