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Wednesday, July 23, 2008
Downloads killing the video store?
For how much longer will video stores be a feature in the mall? Not long if a recent CinemaNow survey is to be believed. >>
Wednesday, July 23, 2008
Google Aotearoa launched
Here in New Zealand we’re celebrating Te Wiki o te Reo Māori 2008. To mark the event, Google has launched a version of their search homepage in the language of New Zealand’s indigenous people. >>
Monday, July 21, 2008
Coupons: Paper used more than pixels
Coupons are currently popular with households of all types across the U.S. in an economy where consumers are feeling the pinch. Many are turning to the Internet for discounts, but while coupon-clicking is more popular today than ever before, paper remains more popular than pixels. >>
Wednesday, July 16, 2008
World's super-powers are super-spammers
The world’s super-powers are also the world’s super-spammers, according to new data released by IT security and control firm Sophos. >>
Sunday, July 13, 2008
Black American survey: U.S. digital divide decreasing
After non-Hispanic whites, African-Americans are the second-largest minority market in the U.S. A new survey recording the habits and opinions of thousands of African-Americans across a wide age-range has some interesting Internet usage and media consumption content. >>
Sunday, July 13, 2008
Emerging media growth slowdown ahead
The growth in emerging media is slowing in the U.S., according to a recently released report from MAGNA, although some platforms are still showing strong growth and potential. >>
Wednesday, July 09, 2008
Americans spend more time watching TV, online and using mobile
Once upon a time it was thought that the Internet would eat away at television viewing. A new report from Nielsen shows that this isn’t the case and that Americans are actually watching more television than they were a year ago. >>
Tuesday, July 08, 2008
Nielsen: Viewers prefer TV set to Internet
According to new research from The Nielsen Company for the Cable & Telecommunications Association for Marketing, the vast majority of Americans still prefer watching television shows on a television set. >>
Thursday, July 03, 2008
Does your target audience have high-speed Internet access?
Do you need to revise your website in line with your target audience’s Internet access speed? New research by Pew Internet and American Life may make some marketers think twice before embellishing their websites with too much bandwidth-munching content. >>
Friday, June 27, 2008
YouTube remains top online video website
The site that has become synonymous with online video, YouTube, remains the number one destination according to recent figures released by Hitwise. >>
Thursday, June 26, 2008
Charter Communications drops invasive consumer tracking plans
When an ISP decided to monitor its user’s activity, using what is known to be an invasive program and lacking a comprehensive opt-out option, they quickly learned how consumers felt about the plan. >>
Wednesday, June 25, 2008
Half of Americans want Government to regulate Internet
As reports of the case against the Missouri woman whose harassment of a 13-year-old girl led to her suicide dominate the news, a poll showed that around half of Americans believe the Internet should be regulated by the Government. >>
Wednesday, June 25, 2008
Gartner: 2 billion PCs across globe by 2014
One billion PCs are installed across the globe, according to new estimates from Gartner Inc., and that number is set to double within the next decade. >>
Wednesday, June 25, 2008
Google launches Ad Planner beta
Google has announced a research and media planning tool to make buying online display ads less challenging for media buyers. >>
Monday, June 23, 2008
Google, Yahoo to integrate instant messaging
Much of the attention surrounding the recent Google/Yahoo tie up centered on the search marketing aspect, however there was more to the announcement that initially met the eye. >>
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Latest Headlines
- Consumers find ads in long-form online video 'reasonable'
- NeoEdge Networks intro's makegoods to online advertising
- Report: Mobile maps draw in users
- Should you rethink your gaming mindset?
- AdBrite opens to behavioral targeting
- 1 in 5 shop online in the U.K.
- Intrusive ads (still) annoy consumers
- What's the difference between Gen X and Gen Y?
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