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Monday, October 08, 2007
Online credit card fraud continues to rise
While credit card fraud in the UK has decreased, CNP fraud has risen considerably, according to figures recently released by the Association of Payment Clearing Services (APACS). >>
Monday, October 08, 2007
Facebook now favorite among U.S. college students
Facebook has risen to the top of U.S. college students’ favorites websites, putting the previous favorite, MySpace, down to third place and CollegeHumor down to fifth. >>
Thursday, October 04, 2007
Microsoft to dominate online advertising?
Steve Ballmer, Microsoft’s Chief Executive, believes that sometime in the next decade, all advertising will be digital. He said as much at a recent media event in Paris, according to the New York Times and BusinessWeek. >>
Tuesday, October 02, 2007
Online consumers turn to user reviews
Many online consumers take notice of user reviews, found a recent study, and their purchasing decisions are becoming increasingly dependent on them. >>
Thursday, September 27, 2007
Internet popular with hobbyists
A telephone survey conducted earlier this year, as part of the Pew Internet and American Life Project research, found that a large percentage of Internet users look for information on their hobbies online. >>
Thursday, September 27, 2007
Changes ahead for MSN Live Search
Beginning this week, and for the next month or so, Microsoft is rolling out changes to the way Live Search makes queries and how results are displayed, in a bid to snatch some of Google’s share of the search market. >>
Wednesday, September 26, 2007
Online television to rise in popularity in the U.K.
The British are slowly switching demand from traditional television, satellite and cable to more on-demand solutions, according to entertainment market analysts Screen Digest. >>
Tuesday, September 25, 2007
New tool and update from Google
A new tool has been launched by Google AdWords that will automate the process of monitoring and adjusting cost-per-click (CPC) bids to enable advertisers to achieve more conversions for a lower cost. >>
Monday, September 24, 2007
Quarter of U.S. adults visit local TV websites
Around one in four U.S. adults have visited a local television website in the past month, according to a new study, and that figure is expected to rise over the next year. >>
Monday, September 24, 2007
Influence of Internet on movie-goers
In June this year, Google and Nielsen joined forces to study the impact of the Internet on the movie-going public's decision making in the U.S. >>
Friday, September 21, 2007
British e-commerce websites lack contact and delivery information
British online retailers lack comprehensive contact details and a limited choice of delivery options, according to new research by web monitoring company, NetExtract. >>
Thursday, September 20, 2007
Surfers sacrifice social life to spend time online
A recent poll, conducted in the U.S. by advertising agency JWT, found that the use of the Internet and cell phones was an essential part of life for nearly half of all respondents. However, this time spent engaged with technology is eating away at people’s social lives. >>
Tuesday, September 18, 2007
MySpace profiles analyzed for ad targeting
Is it MySpace or TheirSpace? This may well be the question on many MySpace users’ keyboards as the social networking giant discloses plans for highly targeted ads in member profiles. >>
Tuesday, September 18, 2007
AOL introduces Platform A, new ad network
On Monday this week, AOL announced the launch of a new global advertising platform that brings together many of its recent acquisitions. >>
Monday, September 17, 2007
New Coremetrics system allows richer consumer profiles
Reports are out that Coremetrics is releasing a new digital marketing suite called "Coremetrics 2008", aimed at tracking consumer behavior to build a rich profile. >>
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Latest Headlines
- Consumers plan a budget-conscious Christmas
- Internet channel of choice for multi-channel shoppers
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- Advtise launches Geo-Bids platform
- Study: Some consumers don't let economics effect spending
- Dynamic Logic: Consumers find pop-ups less painful
- Marketers to up viral video spending in 2009
- British online luxury shoppers resilient in face of credit crunch
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