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Tuesday, September 11, 2007
Facebook takes number one spot on hot list
AdweekMedia has released its third annual Digital Hot List. The top ten lists those web properties that have grabbed the attention of marketers, consumers, press and pop culture during 2007. >>
Monday, September 10, 2007
Gamers turn to online peers for vehicle buying advice
Along with researching automobile purchases online, many online gamers approach their online peers and acquaintances to garner advice on various makes and models. >>
Thursday, September 06, 2007
European management lacks Web 2.0 understanding
According to a Europe-wide survey, most businesses have yet to invest in Web 2.0 technologies, mainly due to a general lack of understanding. >>
Wednesday, September 05, 2007
Consumers don't need to react to remember
While the primary goal in online advertising is to elicit a measurable consumer response of some type, a new study has found that even consumers that don't interact with ads retain some level of detail. >>
Tuesday, September 04, 2007
British regional newspapers embrace online
More and more regional newspapers in the U.K. are going online with their own websites, according to a survey by the Newspaper Society. >>
Wednesday, August 29, 2007
Over-55's embrace online banking
Over-55s have become the greatest proportion of new internet banking users over the last five years, according to new data released by the APACS in the U.K. >>
Tuesday, August 28, 2007
Subprime advertising on the decrease
A potential mortgage crisis could see ad spending by the financial services sector decrease substantially and, even now, much of the subprime advertising has begun to disappear. >>
Tuesday, August 28, 2007
AdRelevance service launched in New Zealand
Last week saw the launch of Nielsen//NetRatings’ AdRelevance service in New Zealand, home to the Asia-Pacific region’s third largest online population. >>
Tuesday, August 28, 2007
New Internet radio network launching soon
In the next week or so, TargetSpot will commence sales of Internet radio audio ad spots after signing up several radio networks to its new marketplace over the last few months. >>
Monday, August 27, 2007
British consumers wary of price comparison websites
More and more consumers are turning away from shopping comparison websites as they become aware that many are not as impartial as they first appear. >>
Friday, August 17, 2007
Survey finds consumers have begun holiday shopping
I don’t mean to nag, and I know it’s only August, but are you prepared for Christmas? A new survey has found that some shoppers have already started buying gifts both online and in-store. >>
Thursday, August 09, 2007
Kaboodle snapped up by Hearst
After its June acquisition of the male-dominated UGO Networks Inc., Hearst Corporation is now buying a social shopping website. >>
Wednesday, August 08, 2007
Prepare websites for 'light shoppers' this Christmas
A British e-commerce consultancy is urging e-tailers to optimise their websites in readiness for the up-coming Christmas shopping season. >>
Wednesday, August 08, 2007
Newspaper readers prefer online access
New research, by the U.K.’s Association of Online Publishers, has determined that most newspaper readers consider online easier to access than print. >>
Thursday, August 02, 2007
Amazon to enter web payment service arena?
Could it be that another web payment service is about to be launched joining similar services such as Google Checkout, PayPal and Bill Me Later? >>
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Latest Headlines
- Keynote Systems: Mobile websites need improvement
- More ad opportunities via Google
- Yahoo Web Analytics tool launched
- IAB: Online ad spend up 15% so far
- Report: Local search, mobile search important to consumers
- Federated Media launches overhauled self-serve ad platform
- ZenithOptimedia revises global ad spend down... again
- Engaged online video viewers not averse to advertising
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