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Thursday, August 02, 2007
Microsoft launches ad-supported software
Microsoft is to launch its first ad-supported software via distributing it, pre-installed, on new PCs. >>
Wednesday, August 01, 2007
Magazines buying existing web brands
As well as building their own Internet destinations, magazines have turned to buying existing web brands as a way of increasing their online content and audiences. >>
Tuesday, July 31, 2007
NYTimes.com launches Video Lounge for long-form ads
According to some online advertising experts, pre- and post-roll advertising isn’t giving viewers the best user experience, yet few alternatives exist. The New York Times has made a move towards long-form online videos and have just launched their Video Lounge. >>
Monday, July 30, 2007
Microsoft forms group to research ad and search technologies
Microsoft is on a mission to ensure can they develop effective and creative ways of delivering value for advertisers. To this end they have created a new group to be headed up by the former chief scientist for Microsoft's Search & Advertising Platform Group. >>
Thursday, July 26, 2007
First Latin American Internet usage report released
comScore has released the first report on Latin American Internet usage and discovered a preference for Microsoft sites over Google. >>
Thursday, July 26, 2007
Online video viewers prefer professional productions
Nearly 20 percent of online adults watch online video daily, according to the Pew Internet & American Life Project, and they prefer professionally produced material. >>
Wednesday, July 25, 2007
Fifth of global population online in 2011
The U.S., Western Europe, Canada and Japan all have mature online populations. Research predicts the proportionate decline in their shares of the overall online population as other nations' spending power and infrastructure development increases. >>
Wednesday, July 25, 2007
AOL adds another ad firm to its arsenal
In the same week as Microsoft announced it will allow its users to opt out of its behavioral targeting system, AOL has announced its purchase of behavioral targeting firm, Tacoda. >>
Tuesday, July 24, 2007
Online newspapers experience record visitor numbers
Online newspapers have seen a rise in visitors and page views over the last year, and even the amount of time visitors spend on newspaper websites has increased. >>
Tuesday, July 24, 2007
Three-quarters of U.S. households have broadband
New research released by the Consumer Electronics Association has revealed that the majority of online U.S. households have broadband Internet access. >>
Monday, July 23, 2007
China’s online population to become world’s largest
The number of Internet users in China is slowly, but surely, catching up with those in the U.S., according to new figures released by the China Internet Network Information Centre. >>
Thursday, July 19, 2007
Video sharing site revs up its ad products
Revver, the online video sharing website, announced this week that impression-based advertising products will soon be made available to advertisers and content owners. >>
Tuesday, July 17, 2007
Consumer brand preferences swayed by online research
Brands still play an important role online, but a plethora of information and opportunities for online research means consumers are becoming less brand loyal. >>
Friday, July 13, 2007
Juniper's broadband router serves targeted ads
A new broadband router from Juniper will likely make Internet television (IPTV) ads more attractive to advertisers. The E120 collects viewer data to better target and deliver ads to viewers. >>
Thursday, July 12, 2007
Travel planners outnumber bookers online
Consumers researching travel plans are outnumbering those that book travel online, says a new report from The Conference Board and TNS. >>
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Latest Headlines
- Keynote Systems: Mobile websites need improvement
- More ad opportunities via Google
- Yahoo Web Analytics tool launched
- IAB: Online ad spend up 15% so far
- Report: Local search, mobile search important to consumers
- Federated Media launches overhauled self-serve ad platform
- ZenithOptimedia revises global ad spend down... again
- Engaged online video viewers not averse to advertising
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