BizReport : Internet

Internet

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Thursday, July 12, 2007

IAB to standardize online video audience measurement

As Nielsen//NetRatings announce their new web audience tracking metrics the Internet Advertising Bureau seeks to address the standardization of reporting the size of online video audiences. >>

Wednesday, July 11, 2007

Women at a loss without web access

The Internet is fast becoming a woman’s best friend and a week without being able to log on would disrupt the lives of many females, according to a recent report from Burst Media. >>

Wednesday, July 11, 2007

MediaSeed may help with campaign management

Online advertisers will likely benefit from a new one-stop-shop for online content management. Called MediaSeed, the platform allows publishers and advertisers to distribute and track online video and rich media offerings in one place. >>

Wednesday, July 11, 2007

Target students via e-textbooks

If you’re looking for a way to get your message through to students across the U.S. then you might want to consider “Study Break Ads”™ from the Campus Media Group. >>

Tuesday, July 10, 2007

MSN Live Search Club games boost query volume

Microsoft’s Live Search experienced a huge rise in traffic during June and some in the industry are reporting that it’s the result of a Live Search Club promotion. >>

Monday, July 09, 2007

In-game advertising requires reality and relevance

Yet another report is released forecasting a rapid rise in the global in-game advertising industry, and advertisers need to understand how to target gamers without turning them off. >>

Monday, July 09, 2007

Asia-Pacific internet use lower than global average

According to a new report by comScore, Internet use in the Asia-Pacific region is somewhat lower than the rest of the world. >>

Monday, July 09, 2007

Google AdWords adds share-of-voice metric

Google has added another metric which will give pay-per-click advertisers more insight in to how their campaigns are performing. >>

Friday, July 06, 2007

Online buying decisions taking longer

A soon-to-be-released report on digital window shopping has found that online shoppers are currently taking longer to make a buying decision than they did a couple of years ago. >>

Friday, July 06, 2007

Online shopping cart abandonment rates high

Many customers abandon their online shopping carts during the purchase process, new data gives some insight as to why this happens. >>

Wednesday, July 04, 2007

U.S. broadband adoption slows

Broadband in U.S. households is becoming increasingly common, says a new report by Pew Internet & American Life Project, but some households are still missing out. >>

Tuesday, July 03, 2007

What do moms really, really think?

Are you trying to fathom out what moms really think? If so, MarketTools’ new market research solution could be just what you’re looking for. >>

Friday, June 29, 2007

Report finds Internet cool but television essential

Five years ago the Internet was voted “least essential” medium, now it’s giving television a run for its money. >>

Thursday, June 28, 2007

blinkx launches contextual ad platform for video

blinkx, the online video search engine, has launched a contextual ad platform that, they say, will do for video advertising what AdSense did for text-based advertising. >>

Monday, June 25, 2007

More shake ups at Yahoo

This weekend Yahoo Inc. announced it was merging its search and display advertising units. >>

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