BizReport : Internet

Internet

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Thursday, June 07, 2007

Longer video ads more effective, finds study

Longer video ads have a more positive impact than shorter video ads, according to research commissioned by the Online Publishers Association. >>

Wednesday, June 06, 2007

Marketers may need to rethink SEO

Traditional search engine optimization methods may have worked to increase website traffic in 2005 or 2006, but users' search habits are changing and marketers may need to change how they target the market through search. >>

Tuesday, June 05, 2007

Ask.com goes 3D

First there was AskJeeves.com, then simply Ask.com, and now there’s Ask 3D as the search engine reinvents itself once again. >>

Tuesday, June 05, 2007

U.K. top online ad spender in Europe

The U.K. accounted for the largest ad spend in Europe last year, according to a new report from the Interactive Advertising Bureau (Europe). >>

Friday, June 01, 2007

Ebay buys StumbleUpon for $75 million

Ebay may have found a way to enter into the online search wars. This week, the online auctioneer purchased StumbleUpon, a surfing and content finding web tool. >>

Friday, June 01, 2007

AdSense to be integrated into Google Maps

Reports out of various Google Developer Days claim that AdSense could soon be integrated into Google Maps. >>

Thursday, May 31, 2007

Skoda's Fabia finds fame online

Skoda’s latest TV advertising campaign is proving a hit online with over quarter of a million views in less than two weeks. >>

Thursday, May 31, 2007

Broadband in 70 percent of U.S. homes by 2012, says report

The next five years will see U.S. households drop dial-up for broadband, says a new report from JupiterResearch. >>

Wednesday, May 30, 2007

Gender split in attitude toward Google

More men than women consider Google is becoming too commercial, according to new research conducted in the U.K. by search agency bigmouthmedia. >>

Wednesday, May 30, 2007

Facebook shows vast increase from UK users

Social networking drove even more users online in April. According to the newest research from comScore, social sites like Facebook and PhotoBucket pushed more traffic toward social networks. >>

Tuesday, May 29, 2007

Google will purge ad-heavy websites

Some online publishers may get an unwelcome jolt on June 1st. Google, which provides thousands of ads to websites through it's AdSense program, will shut off adds to certain websites beginning Friday. >>

Thursday, May 24, 2007

Google pilots AdSense for Video

Google has launched a pilot program with a small group of publishers to test streaming video ads in their online video content. >>

Wednesday, May 23, 2007

IAB has a timetable for comScore, Nielsen audits

Several weeks ago comScore and Nielsen//Netratings, two of the largest online metrics firms, committed to audits by the Interactive Advertising Bureau (IAB). Now the IAB says they have a timetable for those audits and are moving forward. >>

Monday, May 21, 2007

Visual Sciences, [x+1] team for analytics solution

Online marketers wanting a little more help with real-time analytics may want to check out a new partnership between Visual Sciences and [x+1]. The new application strengthens targeting and optimizes content for websites. >>

Monday, May 21, 2007

FTC investigates ValueClick lead-generation practices

The Federal Trade Commission (FTC) is looking into possible CAN-SPAM violations by ValueClick, a lead generation firm. The company says they will cooperate with the inquiry and that they believe their practices are compliant with the regulations governing it. >>

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