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Wednesday, March 21, 2007
PayPal announces European account milestone
PayPal’s popularity continues to grow in Europe, where choice, convenience and perhaps most importantly, privacy, are important to online consumers and merchants alike. >>
Tuesday, March 20, 2007
Publishers aren't profiting from online operations
Out of 350 international newspaper and magazine executives gathered in Hannover, Germany, for a media conference, only one was able to claim making a profit from their online operations. >>
Monday, March 19, 2007
Automakers steer more ad dollars online
Though automotive ads have seen a slight decline in overall spending, the industry is still the largest spend for United States consumers, with $21 billion in overall spending. How are they doing this? >>
Friday, March 16, 2007
New service to attract budget-conscious online shoppers
Traditional shopping practices, such as layaway plans, are being phased out offline in favour of credit-based or delayed finance schemes. But now, thanks to a new online service, the budget conscious can log on to enjoy the benefits of layaway. >>
Friday, March 16, 2007
Wireless internet users more engaged, online longer
A study by the European Interactive Advertising Association (EIAA) has found that wireless internet users are online longer, more likely to submit reviews, and spend more time on social networking sites than their wired counterparts. >>
Friday, March 16, 2007
Social networking drives traffic to British fashion retailers
The number two source of UK traffic to Britain’s popular fashion high street and online fashion store, TopShop.co.uk, came from its profile on a social networking site. >>
Thursday, March 15, 2007
comScore introduces new suite of "visit" metrics
comScore has just announced improvements to the way it measures web traffic. >>
Thursday, March 15, 2007
Survey: U.S. Latino internet usage
Recent research in to internet usage amongst U.S. Latinos has revealed what experts are calling one of the largest ethnic gaps in the digital divide. >>
Wednesday, March 14, 2007
Bud.tv traffic slows quickly after Super Bowl buzz
The buzz that bud.tv created during the Super Bowl seems to have fizzled out as the number of visitors to the site fails to meet expectations. >>
Wednesday, March 14, 2007
Online shoppers dissatisfied with return processes
While online shopping is convenient for consumers, online product return policies are still not meeting shopper’s expectations. >>
Tuesday, March 13, 2007
Boost web traffic with new ad service from NetSky
A new online advertising service promises to provide its clients with targeted web traffic from pre-approved sites. >>
Tuesday, March 13, 2007
User-generated product reviews increase conversion
User-generated product reviews are being recognized as a powerful tool in converting browsers into buyers. >>
Monday, March 12, 2007
European travel industry doing more business online
Europeans embrace online travel services and the convenience, control and cost savings it can offer. >>
Friday, March 09, 2007
Websites are not meeting consumer expectations
Recent analysis of over 2,400 websites by a panel of industry experts has found innovative development lacking. >>
Thursday, March 08, 2007
2006 online advertising revenue hits record high
The sharp growth of online advertising is reflected in the U.S. online ad spending figures recently released by the IAB and PricewaterhouseCoopers. >>
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Latest Headlines
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- Half of British marketing budgets to go online
- 62 million U.S. consumers start holiday shop early
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