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Monday, February 12, 2007
Google accused of supporting film pirates
A group of media companies is accusing Google of favoring sites that offer illegal movie downloads. >>
Friday, February 09, 2007
Businesses overlook importance of securing social network domains
Have you grabbed your domain name on any of the social networking sites, such as MySpace? No? You may be too late. >>
Thursday, February 08, 2007
Pontiac driving business through social media
This week saw the Pontiac brand delve deeper into the world of online social marketing. >>
Thursday, February 08, 2007
Print and radio ad spends decrease while online rises
An overall increase in U.S. advertising spend during 2007 will see increases in online spends and decreases in some offline budgets. >>
Thursday, February 08, 2007
Web traffic rose during Super Bowl with clear calls to action
Real-time tracking by Akamai shows much web interest was generated as a result of integrated broadcast and online advertising campaigns. >>
Wednesday, February 07, 2007
Hollywood supports Wal-Mart's move into the movie download business
Wal-Mart Stores Inc. has entered the internet video download business, and could give other download sites a run for their money. >>
Friday, February 02, 2007
Retirees in the U.K. spending more free time online
British pensioners are embracing the internet and incorporating it into their daily lives. >>
Friday, February 02, 2007
Vizu Answers to revolutionize online market research
Online marketing research is set to be more affordable and accessible to those who can’t afford expensive programmes. >>
Thursday, February 01, 2007
Online clothing sales doing a roaring trade in the U.K.
Despite its disadvantages over bricks and mortar, online clothes shopping in the U.K. has exceeded the $2.5 billion mark. >>
Wednesday, January 31, 2007
Click fraud up in Q4, 2006
New research from Click Forensics indicates an upswing in click fraud as 2006 came to a close. According to their study, click fraud reached 14.2% in Q4. >>
Wednesday, January 31, 2007
Should companies tell consumers when their net usage is being tracked?
In November, 2006, the Center for Digital Democracy and the U.S. Public Interest Research Group filed a hefty complaint with the FTC, claiming that some techniques used by behavioral ad networks were unfair and deceptive marketing activities. >>
Wednesday, January 31, 2007
More affiliate marketing managers see higher conversion rates in 2006.
The 2007 AffStat Affiliate Marketing Benchmark report surveyed nearly two hundred affiliate marketing managers on their overall statistics, as well as a number of issues about their affiliate marketing channels. >>
Tuesday, January 30, 2007
Cingular, Priceline, Travelocity settle adware suit
Three big brands have settled a suit over the use of adware. Cingular.com, Priceline.com and Travelocity.com have agreed to pay fines imposed by New York State's attorney general. >>
Monday, January 29, 2007
Nickelodeon launches an online virtual world for tweens
With 32 broadband sites and 139 websites, MTV Networks, of which Nickelodeon is their number one kids’ entertainment brand, is launching a virtual world. >>
Monday, January 29, 2007
Informa predicts 2012 online TV, video revenue to exceed $6 billion
By 2012 the North America could be the largest revenue-generating region of the globe. >>
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Latest Headlines
- Keynote Systems: Mobile websites need improvement
- More ad opportunities via Google
- Yahoo Web Analytics tool launched
- IAB: Online ad spend up 15% so far
- Report: Local search, mobile search important to consumers
- Federated Media launches overhauled self-serve ad platform
- ZenithOptimedia revises global ad spend down... again
- Engaged online video viewers not averse to advertising
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