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Friday, January 19, 2007
Parents Peek Inside Children's MySpace Profiles
After four families sue News Corp’s MySpace, the social networking site unveils their latest technology in the fight against online child abuse. >>
Thursday, January 18, 2007
Internet Drawing Advertisers from TV & Print
The United States is not the only country pulling away from traditional advertising to new mediums. The countries in Europe are also fast moving to the Internet as the preferred ad medium. >>
Thursday, January 18, 2007
Unemployment Low, Job Website Traffic High
Unemployment levels may be low, but the number of U.S visitors to online employment websites could be set to rise. >>
Tuesday, January 16, 2007
IT Spend to Hit $1.5 Trillion
Don't look for information technology spending to slow down any time soon. According to new research from IDC, the IT spend will jump to $1.5 trillion over the next four years. >>
Monday, January 15, 2007
BBC Tunes In To Social Networking
The BBC tunes in to their online audience using social networking channels. >>
Monday, January 15, 2007
Online Video Ad Spend to Treble
Spending on video advertising could be set to triple in 2007, and the search is on for the best ways to integrate ads in to this popular media. >>
Friday, January 12, 2007
The WoW Factor
An established online game sees its population exceed that of a small country. >>
Thursday, January 11, 2007
Newspapers Team Up For Online Ad Network
Google began advertising in newspapers last year and now three newspaper publishers are teaming up to create an online advertising network. >>
Thursday, January 11, 2007
Online Visitors Drawn To The Sun
The Sun, the UK's biggest selling daily newspaper, attracted a record number of visitors last year, with global readership gains equating to nearly as much as the UK population. >>
Thursday, January 11, 2007
eBay, PayPal Have Key To Security
A key-fob sized, battery-operated, unique code generator will be PayPal’s new defense against phishers. >>
Tuesday, January 09, 2007
Yahoo Upgrades Mobile Offering
With mobile marketing expecting huge gains in 2007, Yahoo is betting on improvements to their mobile platform to help boost revenue. The online search giant is upgrading with oneSearch software, designed to give users faster results from more specific search query answers. >>
Tuesday, January 09, 2007
13.4% Growth Expected for Online Ad Spend
New research from TNS Media Intelligence indicates that the advertising industry will see growth overall for 2007, but that growth is expected to be small. The largest ad revenue increases are expected online rather than offline. >>
Tuesday, January 09, 2007
Yahoo MyBlogLog Purchase Confirmed
After the rumors last November, it’s now official, Yahoo owns MyBlogLog. >>
Tuesday, January 09, 2007
Phishers Get Flash
As online phishing detection evolves, so do the phishers. >>
Monday, January 08, 2007
Study: Most Teen Girls Are On Social Network Sites
Teens are rushing to social networking sites, according to a new study. Especially teenage girls. >>
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Latest Headlines
- Keynote Systems: Mobile websites need improvement
- More ad opportunities via Google
- Yahoo Web Analytics tool launched
- IAB: Online ad spend up 15% so far
- Report: Local search, mobile search important to consumers
- Federated Media launches overhauled self-serve ad platform
- ZenithOptimedia revises global ad spend down... again
- Engaged online video viewers not averse to advertising
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