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Friday, December 22, 2006
Broadband To Reach 50% Of U.S. Homes
According to a new report from eMarketer, broadband Internet access will reach 50% of U.S. households in 2007. Why is this an important number? Because more and more of these homes are using the value-added perks that broadband access brings. Things like VoIP, IPTV and paid audio and video content. >>
Wednesday, December 20, 2006
Online Shoppers Break Records – Again
Single day online retail sales records have been set and broken several times this holiday shopping season, as more people turn to e-tailers to find gifts. >>
Friday, December 15, 2006
Study: Shoppers Log On At Work
According to new research figures, the vast majority of online shoppers continue to log on to shop from work. The highest volume shopping days are Monday and Tuesday; the highest volume shopping hour is 1pm Pacific, 4pm Eastern. >>
Friday, December 15, 2006
Online Display Ads on the Increase
Financial services advertisers are still the big guns in online display ads, but the numbers are increasing for other sectors as well. In November more than 259 billion display ads were run online. >>
Thursday, December 14, 2006
Study: More Interacting Via Blogs, Video
A new study indicates making phone calls online, visiting blogs and watching online video have made the largest gains with online users in the past year. Still, the most used applications are more traditional. Email, news services and online shops top the list of most-used platforms. >>
Thursday, December 14, 2006
Survey: Productivity Linked With Technology
The general public may not be jumping the fence to mobile Internet access, but there is a population base that is quite comfortable in a mobile, online world. That population is the group mobile marketers need to access for the best results. >>
Tuesday, December 12, 2006
Ingenio Set To Expand Pay-Per-Call Network
Pay-Per-Call service Ingenio is set to expand it’s Pay-Per-Call network to include a partnership with mobile search provider JumpTap. The partnership is the latest move in Ingenio’s effort to expand it’s presence in the mobile search world. >>
Tuesday, December 12, 2006
Efficiency – Not Brand – Brings Online Customers
Want a sure-fire way to turn off online customers? Develop a site that is filled with big brand names but doesn’t deliver fast, efficient service. That’s the word from a new report. >>
Tuesday, December 12, 2006
Cost Impeding U.S. Mobile Web Access
In the United States, a cell phone is still just a cell phone in most cases. A new study from IDC Research indicates nearly 40% of wireless subscribers feel online access is too expensive. >>
Monday, December 11, 2006
AOL in Buying Mood?
A lot of press has been given to the buying of social networks lately. YouTube, Facebook and MySpace led the way. But very little has been mentioned regarding the buying and selling of ad networks, the older cousin of the social network. Time Warner’s AOL could be first in line to start the bidding. >>
Friday, December 08, 2006
VoIP Use On The Rise
According to new research, Voice over Internet Protocol (VoIP) technology is beginning to see more users – both from the business and consumer sectors. And a boom is coming for the industry. >>
Thursday, December 07, 2006
Google, BSkyB in Broadband Alliance
Google teams up with BSkyB to provide broadband users with a UGC video platform, search services and email. >>
Wednesday, December 06, 2006
Big Brands Slower to Convert Online
Online advertising is growing at faster than ever rates, but the growth could be even larger, according to some experts. That´s because some of the big brands – and big ad budgets - are increasing their online ad budget at a very slow pace. Conversely, smaller companies and less well known brands are increasing online spending at a much faster rate. >>
Wednesday, December 06, 2006
Iran Expands Web Censorship, Blacklists YouTube
YouTube, Amazon, Wikipedia and IMDB.com are no longer accessible to Iranians. >>
Tuesday, December 05, 2006
Hispanic Market Continues Growth
For the second year in a row, Hispanic advertising agencies continue seeing double-digit growth. Thanks in part to first time ad buyers, expanding into digital areas and targeting English-speaking community members, the market continues to see unsurpassed growth in advertising spending. >>
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Latest Headlines
- Multi-channel retailers holding back online
- Online consumer magazines experience rise in traffic
- comScore: Indian search market study released
- AdBrite, Kenshoo Search pairing gives search marketers more options
- Tremor: Content is the key for pre-roll video ROI
- MeetingWave makes social networking social
- Most popular young adult sites in UK finance focused
- OPA: Consumers act on local media ads
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