BizReport : Internet

Internet

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Wednesday, April 02, 2008

Study: High % of Internet traffic "sewage"

A significant percentage of Internet traffic is malicious, and Arbor Networks has found some emerging trends in the course of monitoring of traffic flows between ISPs. >>

Tuesday, April 01, 2008

Internet users wary of behavioral tracking

The increasing use of behavioral targeting isn’t going un-noticed by Internet users, according to a new study. >>

Monday, March 31, 2008

Australian Internet use overtakes TV viewing

For the first time, Internet use in Australia has overtaken television viewing, according to recent research from Nielsen Online. >>

Saturday, March 29, 2008

Newspaper ad revenues fall

Ad spending on U.S. newspaper sites increased in 2007, but this didn’t managed to balance out losses in print ad revenues, which decreased by the largest percent in over 50 years. >>

Tuesday, March 25, 2008

Record traffic levels for Yahoo Buzz publishers

Yahoo may well be on target to increase sales by more than the 70% it predicted if its social news site continues to perform as well for media publishers as it has done during the first few weeks of closed-beta. >>

Wednesday, March 19, 2008

eMarketer revises 2008 Internet ad spend forecasts

eMarketer has knocked its Internet advertising spend forecasts down by almost $2 billion in light of a potential economic rough patch. >>

Friday, March 14, 2008

More net users in China than U.S.

Continued economic growth and improved broadband infrastructure have driven the number of Internet users in China to new heights. >>

Friday, March 14, 2008

Coupons: From clipping to clicking

A new service launched today by AOL could signal the end of coupon clipping and the beginning of coupon clicking. >>

Friday, March 14, 2008

AOL/Bebo buy could create second-largest social platform

In a move that should help them secure a bigger slice of the social networking world, AOL has entered into an agreement to purchase social platform Bebo. The social platform boasts 40 million unique users worldwide; once joined with AOL's AIM and ICQ systems AOL that number will grow to 80 million uniques. >>

Tuesday, March 11, 2008

Does online ageism exist?

Is web content aimed at all ages or is it being targeted mainly toward younger users? Recent data from Burst Media has the answer. >>

Monday, March 10, 2008

Survey: Many TV viewers double-dip

Watching television and surfing the Internet is something that many people do, but at the same time? Yes, according to a new survey by Harris Interactive on behalf of video search outfit Blinx. >>

Thursday, March 06, 2008

CPC for video ads from Advertising.com

Advertising.com announces it is bringing cost-per-click to video advertising with a new product based on their AdLearn technology. >>

Wednesday, March 05, 2008

In-game ad spend to double

Video-game scenery is set to change over the next few years as spending on in-game advertising is forecast to double. >>

Wednesday, March 05, 2008

Bloggers beware, ad scam circulates

One company’s faith in a third party to handle its online marketing has led to accusations of spam, suspicions of scam and a dodgy reputation. >>

Tuesday, March 04, 2008

New tool to forecast online ad buys

A new tool that will enable agencies and advertisers to compare the cost of Internet buys to the market as a whole is to be launched. >>

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