BizReport : Loyalty Marketing

Loyalty Marketing

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Wednesday, July 16, 2008

7 tips for a tantalizing transactional email

Transactional emails are often dull and functional. But why? It’s an expected, or requested, consumer communication that should carry on the brand experience and tempt consumers back for more, so don't leave it up to the I.T. department to formulate them. >>

Tuesday, July 15, 2008

Are e-newsletters yesterday’s news?

Apparently not. Just this week, Glam Media embarked upon a comprehensive e-newsletter program, Glam Today. >>

Thursday, July 03, 2008

Borders.com brings bookstore buzz to Internet

The demand for authentic and user-generated reviews is hard to ignore and that’s just one reason Borders.com has rolled out a ratings and review function on its new ecommerce site. >>

Tuesday, July 01, 2008

Negative online buzz, monitor it don't ignore it

So your new product launch has been scuppered by a bout of negative reviews and consumer criticism. Instead of sticking your head in the sand and bemoaning the day you ever heard of buzz marketing, there are things you can do. >>

Monday, June 30, 2008

Cashback website receives record number of visitors

A British website dedicated to providing consumers with guaranteed maximum cashback offers on Internet purchases has seen a record increase in business over the last six months. >>

Friday, June 20, 2008

Should you buy another brand name to enhance your brand?

That is a question that CoreBrand is hoping many marketers will answer with a resounding, "Yes." The company is opening their Brand Vault, a portfolio of more than 100 formerly popular brands that have been re-trademarked, to marketers hoping for a little boost of their own brand. >>

Monday, June 16, 2008

When size really does matter...

Marketers need more trust-building elements on their websites to help customers make that all important decision to purchase. One particular method is to pay attention to product images and enable the consumer to scrutinize the color, size and shape as though they were in a bricks and mortar store. >>

Friday, June 13, 2008

Survey: Online live chat implementation

A survey by inQ and the e-tailing group found that many e-tailers aren’t providing online live chat options to their best effect and are, as a consequence, missing out on sales. >>

Friday, May 30, 2008

BtoB Magazine: Lead-gen budgets set to rise

Business-to-business marketers plan to increase spending on lead-generation programs in the second half of this year, according to the results of an email survey carried out this month. >>

Friday, May 02, 2008

DMA: Web 2.0 links brand and direct marketing

The Direct Marketing Association (DMA) has released a new report that looks at how Web 2.0 is the link between direct marketing and brand. >>

Thursday, May 01, 2008

Survey: Opt-in and opt-out procedures need improvement

Email marketers could do better when it comes to opting-in and opting out processes, and are missing golden opportunities for retention and data collection. >>

Wednesday, April 23, 2008

Podcast ad recall rates impressive

Advertising during podcasts has been thrust into the limelight, thanks to recently released data from a series of ad effectiveness studies. >>

Friday, April 18, 2008

Bazaarvoice: Online reviews overwhelmingly positive

British consumers are more positive than their American counterparts when it comes to leaving reviews on websites, according to Bazaarvoice’s recent analysis of over 34,000 across multiple retail categories. >>

Wednesday, April 16, 2008

Consumers care about your green policies

Consumers are increasingly concerned about the environment, both from a personal and a corporate point of view. >>

Wednesday, April 16, 2008

Third of parents buy products for kids online

Online retailers of products for babies and young children may be interested in new research that shows a third of mothers purchase such items online. >>

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