BizReport : Loyalty Marketing

Loyalty Marketing

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Monday, March 12, 2007

Tampax targets niche social marketing site

Not all marketers are making a beeline to MySpace to dip their toes in to the world of social networking, nowadays many are choosing to tackle niche networks. >>

Friday, March 09, 2007

Logitech’s second viral game launched following success of initial release

Logitech has launched their second viral game, Jelly Jumper, after surpassing targets with their first viral game in December, 2006. >>

Thursday, March 08, 2007

MSN creates online content to draw crowds

For around the cost of making a short, low-budget TV pilot, MSN has teamed up with a Hollywood production company to make a series of branded web shows. >>

Wednesday, March 07, 2007

Email marketing is as lucrative if not more than before

Consumer engagement with email is almost at saturation point, according to a new study, and email marketing is still going strong. >>

Tuesday, March 06, 2007

Anheuser-Busch mingling with clubbers online

After a viral push in clubs and bars on the West Coast, Anheuser-Busch’s tie-up with MingleNow is pushed in to the limelight. >>

Monday, March 05, 2007

New-media winners endear consumers with transparency, trust and generosity

There has been a shift in consumer values when it comes to branding and brand messages. Nowadays consumers want more honest, authentic relationships based on trust, self expression and connections, so stop selling and start building relationships. >>

Tuesday, February 27, 2007

MilkPEP introduces world's first branded emoticon

The world’s first branded emoticon has made its debut in the online lexicon in an attempt to connect with teen audiences. >>

Wednesday, February 21, 2007

Websites benefit from turning customers into reviewers

E-tailers have been slow to incorporate customer reviews and ratings in their websites for fear of doing more damage than good, but new research shows, it can benefit business and increase sales. >>

Tuesday, February 13, 2007

Pepsi directs drinkers to microsites via on-product promotions

An under-the-cap promotion, linking products with microsites, is Pepsi’s next online venture. >>

Thursday, February 08, 2007

Pontiac driving business through social media

This week saw the Pontiac brand delve deeper into the world of online social marketing. >>

Thursday, February 01, 2007

High percentage of consumers seeking and giving product advice online

New survey finds that 90 percent of consumers occasionally or regularly go online to give or seek product and service advice from others, and marketers are increasingly willing to embrace this non-traditional marketing option. >>

Tuesday, January 30, 2007

Report finds mail renderability key to response rate

When sending out graphics-laden emails to your customers, what you see isn’t necessarily what they get, according to recent research by the Email Experience Council. >>

Friday, January 26, 2007

Forrester´s new study investigates risks and ROI of blogging

The report, entitled “The ROI Of Blogging: The “Why” And “How” Of External Blog Accountability” is based on results of research by a team led by Forrester’s Charlene Li, a Harvard M.B.A graduate, who interviewed businesses that already had blogs. >>

Thursday, January 25, 2007

Playing The Online Ad Game

Marketers are eyeing casual games sites as the next big advertising arena. >>

Monday, January 22, 2007

Boost Revenue Using Transactional Emails

Transactional emails are an essential part of a customer contact strategy, and many marketers aren’t utilising them to best effect. >>

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