BizReport : Loyalty Marketing

Loyalty Marketing

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Monday, September 03, 2007

Traditional advertising tactics fail on social networks

New research suggests that most marketers continue to use traditional marketing tactics on social networking sites, and it’s affecting their return on investment. >>

Wednesday, August 29, 2007

Businesses are under-utilizing blogs

Companies aren’t convinced that blogging is good for business and the number using them as part of their marketing mix is very low compared to traditional online tools. >>

Thursday, August 16, 2007

Niche ad network launched to target gay web users

Advertisers can now reach the highly profitable and largely untapped gay market via a new advertising network. >>

Friday, August 10, 2007

Branded children's websites rated by teachers

Stars for Kidz, a market research and consulting company specializing in children, tweens and teens, has released a list of the top five branded children’s websites that teachers have chosen for their learning content. >>

Thursday, August 09, 2007

Wal-Mart gets social with back-to-school college students

Wal-Mart embraces social marketing by setting up a Facebook group aimed at marketing dorm room products to college students returning to school. >>

Tuesday, August 07, 2007

Survey finds friends as important as brands

Friends are as important as brands, according to MTV and Microsoft’s recently released findings from their global study into how kids and young adults interact with digital technology. >>

Monday, August 06, 2007

Use of newsletter subscription incentives decreases

Very few marketers continue to offer incentives to consumers to sign up for newsletters, according to the findings from a new study produced by the Email Experience Council. >>

Tuesday, July 31, 2007

NYTimes.com launches Video Lounge for long-form ads

According to some online advertising experts, pre- and post-roll advertising isn’t giving viewers the best user experience, yet few alternatives exist. The New York Times has made a move towards long-form online videos and have just launched their Video Lounge. >>

Friday, July 20, 2007

Sequential advertising for online video

Advertisers who want to make a big impact within online videos might want to consider a dominating creative ad strategy soon to be offered by Heavy.com. >>

Friday, July 20, 2007

Walmart.com launches product review feature

After the discovery that their most-requested online feature was the ability to review and rate products, Walmart.com has given its customers what they want and updated the online store's capabilities. >>

Wednesday, July 11, 2007

Target students via e-textbooks

If you’re looking for a way to get your message through to students across the U.S. then you might want to consider “Study Break Ads”™ from the Campus Media Group. >>

Tuesday, July 10, 2007

Speed is of the essence for email customer service

Sloppy and slow email responses will cause many customers to check out the competition, according to a new survey in the U.K. by a British internet hosting firm. Audits are often in place for telephone and face-to-face customer service functions, but email communications are often overlooked. >>

Thursday, June 28, 2007

AOL Shortcuts makes coupons cool

Consumers will soon be able to efficiently and effortlessly take advantage of online coupons and spend them on- or offline with no clipping or printing. >>

Friday, June 22, 2007

Lonelygirl15 gets 'branded character' for company

The popular web drama “Lonelygirl15” has struck a deal with a major skincare brand in an unusual product placement move. >>

Thursday, June 14, 2007

U.K. e-florist signs with leading U.S. e-loyalty programme

A leading U.S. provider of online marketing services has branched out into Europe with the signing of its first U.K. client. >>

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