BizReport : Mobile Marketing

Mobile Marketing

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Thursday, March 18, 2010

More mobile predictions - mobile app downloads to explode

If 2010 doesn't turn out to be the year of the mobile, it will certainly be the year of mobile research and forecasts. A new report from Chetan Sharma Consulting, for one of the world's largest app stores, Getjar, predicts an explosion in mobile apps over the coming two years. >>

Thursday, March 18, 2010

Experian segments mobile users by behavior/attitudes

The mobile user-base continues to grow and is large enough to be analyzed to allow for segmentation of user behaviors and attitudes, and that is exactly what Experian Simmons has recently done. >>

Wednesday, March 17, 2010

Price comparison website launches iPhone app

Mobile devices are changing the way consumers shop and price comparison website, Shopping.com, is right there with them enabling them to make informed purchasing decisions while on the move. >>

Tuesday, March 16, 2010

Mobile consumers show high social tendencies

Over the last year, the number of mobile social networkers have grown by triple digits. According to a recent comScore report mobile visits to Facebook and Twitter, the two largest social networks, have grown by more than 100% (access to Facebook) and nearly 350% (Twitter access) respectively. Access by smartphones alone have increased by more than 30%. >>

Tuesday, March 16, 2010

BuzzCity: Mobiles becoming virtual wallets

Mobile users are increasingly seeing their devices as a way to conduct financial transactions, according to a recent survey from BuzzCity and, with a bit more consumer awareness and education, the trend could really take off. >>

Monday, March 15, 2010

Smartphone users want m-coupons

Here's something marketers don't hear every day - there's an audience out there ready and waiting for you to send them some marketing messages. According to new research by Compete, smartphone users want your m-coupons. >>

Monday, March 15, 2010

Smartphone users loyal to brand

New research from Crowd Science shows that smartphone users, specifically Android and iPhone consumers, are loyal to their brand of choice. But that leaves a large consumer base which could be swayed one way or the other - good news for marketers. >>

Friday, March 12, 2010

Display ads arrive on YouTube mobile sites

Google pressed "play" on the mobile display ad dashboard for YouTube this week, hoping to take advantage of the huge increase in mobile traffic the video site experienced last year. >>

Friday, March 12, 2010

JiWire: WiFi to become predominant connection for mobile users

When it comes to mobile phones it is no secret that the devices are being used for much more than simple talk. From texting to data plans, consumers are spending more on their mobiles. One change is that data card usage is shrinking while public WiFi access is on the upswing, a plus for marketers in the mobile space. >>

Wednesday, March 10, 2010

ImpulsePay offers mobile payment solution

A new payment is available for app developers, content producers, publishers and even etailers in the mobile space. ImpulsePay has created a system which directly collects payments from a consumer mobile phone bill or available credit information, making it simpler to make purchases in the mobile space. >>

Tuesday, March 09, 2010

Mobile Internet awareness lacking in Europe

The mobile Internet is playing an increasingly important role in the day to day life of Europeans, presenting huge opportunities for marketers. Yet, despite this increased usage, many consumers are unaware they can access the Internet from their handsets, according to new research from the European Interactive Advertising Agency (EIAA). >>

Tuesday, March 09, 2010

Mobile websites not the same as traditional websites

It is 2010, people, but still many marketers are treating the Internet as a one-size-fits all marketplace to connect with consumers. The fact is, the Internet isn't one-size-fits all, consumers are overloaded with content and ads and now the mobile space is capturing more and more attention. But simply putting your Internet site in the mobile space isn't enough to engage consumers. >>

Thursday, March 04, 2010

Placecast's ShopAlerts puts consumers in driving seat

If there's one thing that will kill a consumer communications channel it's spam, and mobile is perhaps the channel most ripe for the unscrupulous. Placecast's location-based advertising service gives consumers the control they need to ensure they get only the messages they deem relevant. >>

Thursday, March 04, 2010

140Proof adds Android, iPhone appvertising

Social ad solution 140Proof is rapidly expanding into the mobile and social space, this time with an appvertising platform. The ad solution is partnering with HootSuite to integrate targeted ads into iPhone and Google Android Apps. The ads are optimized according to users' individual interests. >>

Thursday, March 04, 2010

Women dominate mobile social networking scene

Hands up who thinks teens are the most prolific users of mobile social networking. Sorry, you're all wrong. Women are not only dominating social gaming and social networks on the Internet, they're also the single most active group accessing social network via mobile devices. >>

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