BizReport : Mobile Marketing

Mobile Marketing

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Friday, March 30, 2007

Study: Minutes, money attract mobile users

Marketers wanting to create a bigger buzz around their products might want to pay attention to a new study from Harris Interactive. According to the study, giving mobile users choices when it comes to advertising is the best way to encourage them to watch the ads. >>

Friday, March 30, 2007

U.S., U.K. mobile users find common ground

When it comes to online mobile habits, American and British mobile users have a lot in common. That, according to a new study from M:Metrics and international media company Buongiorno. >>

Thursday, March 29, 2007

Wide gap between mobile and broadband usage

Broadband may be fast becoming the online connection of choice, but surprisingly, those wanting to connect fast primarily do so from laptops and PCs. According to new research, only about 5 million broadband users connect through mobile devices. >>

Wednesday, March 28, 2007

The top mobile sites mirror top online destinations

The first mobile website rankings are out from M:Metrics and it should come as no surprise which sites are the most popular. >>

Wednesday, March 28, 2007

Study: Marketers uncomfortable with emerging interative channels

Forrester Research has released new research into marketer's attitudes towards emerging interactive and social channels. >>

Tuesday, March 20, 2007

E-Tailers lag behind in the mobile race

Mobile versions of websites have not been a key component in many advertising strategies, but many big name brands have converted. About 8% of the top United States brands offer mobile-enabled versions of their websites. However, only about 2% of online retailers do the same. >>

Monday, March 19, 2007

Medio Systems launches mobile ad network

A new mobile advertising network launches today from Medio, a company already invested in mobile search. >>

Friday, March 16, 2007

Report: Mobile ads are more accepted

There is good news for mobile advertisers. A new report from Harris Interactive shows increasing acceptance of mobile ads. Correctly targeted ads to users will only increase the acceptance level according to the report. The bad news? Incorrectly targeted the ads will likely only annoy the user. >>

Monday, March 12, 2007

Third Screen Media to power Fox News mobile ads

According to reports, Fox News has asked Third Screen Media, a mobile media network, to power their mobile advertising efforts. In the past, Fox has powered their own ads by hard-coding. >>

Monday, March 12, 2007

Nokia reveals two new mobile advertising services

Nokia has announced the launch of two new services which will enable marketers to develop advertising campaigns across a multitude of individual handset configurations. >>

Friday, March 09, 2007

Yahoo available on mobiles using Windows

Taiwan's High Tech Computer Corp. (HTC) and Yahoo have partnered to provide a new service to mobile users. HTC is the world's leading manufacturer of mobile phones using Windows Mobile software; the partnership will add Yahoo to the HTC phone models. >>

Friday, March 09, 2007

Mobile internet ads more popular than text campaigns

Mobile internet usage is on the up, and a new survey finds that around a third of users would be prepared to view mobile web ads in exchange for free content. >>

Thursday, March 08, 2007

Study: 1 in 10 buy online via mobile devices

Mobile users aren't going online simply to find cool ring tones or wallpaper. According to a new study, mobile users are increasingly buying products online. >>

Monday, March 05, 2007

Verizon Mobile adds live TV

Verizon Wireless has added another feature to its subscription service: users can now watch live television events on their mobile phones. The service includes programming from CBS, ESPN, FOX and NBC. >>

Tuesday, February 27, 2007

McDonald’s new Filet-O-Fish promotion to target online gamers

McDonald’s makes their branding more interactive and accessible via a new online campaign, promoting the old time favourite – Filet-O-Fish. >>

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