BizReport : Mobile Marketing

Mobile Marketing

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Thursday, September 04, 2008

Ipsos Mendelsohn: Use mobile to target rich

The well off spend more time online than those with average and lower incomes, according to a new survey from Ipsos Mendelsohn, and the richer they get the more time they spend online. >>

Wednesday, September 03, 2008

Mobile social networking growth ahead

Social networking is a hot topic, and has been for a while. Interest is now switching to mobile versions of social networks and two recent studies suggest a bright future for keeping track of friends while on the move. >>

Wednesday, September 03, 2008

Study: Mobile teens want talk, not ads

Teens may not be as receptive to ads-for-minutes as mobile marketers originally thought. According to recent research from comScore, teens in the US love their phones and love to talk, text or chat but they don't love ads in exchange for talking, texting and chatting. >>

Tuesday, September 02, 2008

U.S. to top mobile Internet use rankings?

The U.K. has always come top of mobile Internet use rankings, thanks to the wide availability of mobile phone packages that have been around for a number of years. But, mobile analytics and mobile Internet access provider, Bango, believe that the long British reign could soon be over. >>

Tuesday, September 02, 2008

Six essentials for successful podcasting

Last year, around 18.5 million people in the U.S. listened to a podcast. This figure is predicted to rise significantly over the next few years as the iPod and various other portable devices continue to infiltrate daily routines. What can you do to ensure a top-class podcast production? >>

Monday, August 18, 2008

Limbo: Indian mobile phone subscribers get most ads

The number of advertising messages that a subscriber receives varies significantly depending on which country they live in. However, there is one constant and that is that text messaging is the most common mobile advertising format in use. >>

Friday, August 15, 2008

Forecast: Mobile messaging will increase 15% over four years

New mobile handsets are introduced every day with new features and better abilities but still the most popular feature is mobile messaging. According to a new report from Strategy Analytics, mobile messaging will increase from $65 billion (2007) to $88 billion (2012); that is an increase of 15%. >>

Wednesday, August 06, 2008

How to better engage the mobile audience

For the past several months, a lot has been written about optimizing content for specific users' tastes. By doing this, publishers and marketers have a better chance at engaging the audience, thereby enhancing the ROI of campaigns. For mobile marketers and publishers, optimizing or personalizing the content offers to user interests is even more important. Enter a new service from ChangingWorlds which tracks users' habits and offers content based on their prior choices. >>

Tuesday, August 05, 2008

Demand for mobile payments to rise

Over 38% of respondents to a global IDC survey said they would rather leave their house for a day without their wallet and keys than their mobile phones. >>

Thursday, July 31, 2008

Nielsen: Video moves to Internet and Mobile

Consumers aren't just watching their favorite sit-coms on television every night. They are increasingly turning to the Internet and to mobile devices so that they can view favorite TV shows, movie trailers and user-generated content on their own time schedule. Across all three screens, viewing time has increased. >>

Tuesday, July 29, 2008

Mobile map use outstrips online

In both the U.S. and the U.K. the growth in use of mobile maps has outstripped online map reading via a PC, according to comScore’s recent M:Metrics Benchmark Study. >>

Friday, July 25, 2008

Report: Mobile maps draw in users

The summer travel season is here and more users in the US and Europe are embracing mobile mapping sites to help them find their way. According to a new report from comScore/M:Metrics, mobile map use increase 82% year over year (YoY) in the US and 49% YoY in Europe. >>

Wednesday, July 23, 2008

DMA: Text message campaigns most successful

Text message promotions are the most successful mobile marketing campaigns, found the Direct Marketing Association in its first ever quantitative research into the medium. >>

Monday, July 21, 2008

Avot Media: Youths embrace mobile video

Mobile video is quickly taking off - as long as you are a young person. That is the result of a recent survey from Avot Media. According to the survey about 55% of young (under age 29) mobile users are willing to send a text message to receive mobile video of interest to them. >>

Wednesday, July 16, 2008

M&A Report: Social trumps Mobile for advertisers

Advertisers are always looking for a solution to the dreaded ROI problem and this usually means marketers are among the first to jump onto new platforms. This seems to have been a mistake according to a recent report from Petsky Prunier. >>

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