BizReport : Mobile Marketing

Mobile Marketing

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Monday, January 21, 2008

Yahoo deal brings display ads to T-Mobile in U.K.

Yahoo and T-Mobile have teamed up to bring display advertising to T-Mobile’s Internet service for the first time. >>

Friday, January 18, 2008

Jupiter: Mobile search and display to reach 1.2 billion Euros

Marketers can expect to see a lot more from mobile marketing efforts over the next four years but it may not be enough. A new study from Jupiter Research predicts that by 2012 mobile search advertising and mobile display advertising will reach more than 1.2 billion Euros. >>

Friday, January 18, 2008

New ad network targets university students

College-aged consumers are one of the most sought after demographics in the world because of their free time and expendable cash. A new vertical ad network promises to give advertisers a better reach into the demographic. >>

Wednesday, January 16, 2008

Text most popular ad format for mobile

Marketers aren’t using podcasts and video for mobile advertising to the extent they were earlier last year, according to new survey results from Advertiser Perceptions. >>

Wednesday, January 16, 2008

In-Stat: Mobile to slow in '08

The marketing world is buzzing about the possibilities for mobile advertising, but at least one forecast indicates that mobile marketing may be up for a rough road over the next twelve months. According to a recent In-Stat report, mobile implementation will slow by more than 5% in 2008. >>

Monday, January 14, 2008

GfK NOP: 78 million watched mobile ad in Q4

Mobile ads may be catching on at a faster clip than researchers previously thought. According to a recent study from mobile entertainment company Limbo and research firm GfK NOP, 78 million mobile ads were viewed in the last three months of 2007. >>

Monday, January 07, 2008

Motorola to launch on-demand mobile television

Forget about phones as conversation pieces. Now it appears that one mobile phone company is betting on television being the next big phone offering. Their new mobile media player allows users to watch live television. >>

Monday, January 07, 2008

Multicultural marketers embrace social and mobile marketing

A new survey from the Association of National Advertisers has found that, while multicultural marketers lag behind general market counterparts when it comes to the use of websites, search and blogs, they lead the way when it comes to mobile marketing and social networks. >>

Friday, January 04, 2008

eMarketer: mobile ads set to explode

As the market continues to open up, analysts are expecting more and more advertisers to sign up for mobile marketing platforms. According to analysts from eMarketer, the mobile ad spend is set to have a banner year in 2008. Mobile marketing is expected to reach more than $1.5 billion in 2008. >>

Thursday, January 03, 2008

Americans turn to Internet for entertainment

A recent survey found that many Americans watch television shows online and that many also use their mobile phones for entertainment. >>

Thursday, January 03, 2008

Report: Mobile teens, tweens react differently

If you're targeting teens and tweens in the same way, you may be missing the boat. That according to a recent Nielsen Mobile study called "Kids on the Go: Mobile Usage by Teens and Tweens". The study found that teens and tweens, though close together in age, are not close when it comes to accessing the Net. >>

Wednesday, December 26, 2007

America Movil, Yahoo partner for Latin America mobile search

Search giant Yahoo is reaching out to mobile users via Latin American mobile provider, America Movil. The two are partnering for a mobile search platform serving users in 16 Latin American countries and the Caribbean. >>

Thursday, December 13, 2007

MSN launches mobile display ads

Add another platform to the MSN network, a network trying to capture a larger part of the online advertising market. The company has launched both text and display ads for US mobile users. >>

Wednesday, December 12, 2007

Intercasting, Piczo partner for mobile social platform

Teens will soon have a new place to share their own user generated content. Recently Intercasting Corporation and Piczo announced they would partner on a new mobile social space for the 13 to 18 year old set. >>

Monday, November 19, 2007

M:Metrics to track mobile ads

Marketers looking for top of the line research for mobile campaigns will likely be interested in a new offering from M:Metrics. The mobile research firm is set to begin tracking mobile display ads. >>

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