BizReport : Research

Research

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Friday, July 03, 2009

ExactTarget: Get email addresses while consumers shop

Think it doesn't matter at what point you receive a consumer's email address? Think again. A new report from ExactTarget, the Email Marketers Club and the Center for Media Design at Ball State University says collecting an email address at the right time is crucial to building customer loyalty. >>

Thursday, July 02, 2009

EA offers gaming ad advice

If you've wondered about in-game advertising or other forms on video game advertising, but weren't sure where to start, Electronic Arts (EA), one of the largest video game producers out there, could help. This week, the gaming center created a kind of 'help desk' to assist marketers figure out where and how to start. >>

Thursday, July 02, 2009

Ads for cheaper mobile plans?

Germans tired of high mobile phone bills may see some relief from a new programs from Alcatel-Lucent. The company is inserting ads onto mobile devices for German mobile provider E-Plus. The ads served via mobile are demographically targeted. >>

Wednesday, July 01, 2009

MerchantCircle offers city-centric coupons

Want a bit more return on your next coupon campaign? Why not focus on specific geographic regions or even on your own town? A new offering from MerchantCircle helps marketers offer city-specific coupons through Twitter feeds. >>

Wednesday, July 01, 2009

Catalyst: Googlers like Bing but won't remain loyal

When it comes to search, Google has long been the top dog. Enter Bing, the new search offering from Microsoft and buzz is that the engine is actually faring quite well against some stiff competition. However, is the launch buzz going to be enough to unseat Google from their top dog position? A new report from the Catalyst Group indicates it will not. >>

Wednesday, July 01, 2009

Kampyle offers reasons consumers abandon shopping carts

If you've ever been frustrated with the rate of online shopping cart abandonment or wonder why consumers skip out of an online store without finalizing their purchases, your solution could be close. Analytics firm Kampyle is offering etailers insight into why consumers are abandoning shopping carts. >>

Tuesday, June 30, 2009

What social click fraud means for marketers

Word is out that Facebook's marketing arm could be a problem for marketers. Earlier this year the social network announced it would hit $550 million in revenue for the year. However, news that fraudsters are targeting the social network have many advertisers up in arms over this new hurdle to their business. >>

Tuesday, June 30, 2009

MessageLabs: Spam flies past 90%

When it comes to email marketing, it may seem that the spammers and botnets are winning. According to the latest research from Symantec's MessageLabs, spam levels surpassed the 90% rate in April and May, with most of the spam coming from botnets. >>

Tuesday, June 30, 2009

eXelate, Bizo partner for B2B marketers

B2B targeting platform Bizo has partnered with eXelate's Targeting Exchange to give B2B marketers better reach into their community. The partnership gives advertising networks and ad agencies the ability to more effectively target B2B decision makers, a consumer base 50 million strong. >>

Monday, June 29, 2009

Offerpal, Tapjoy partner for app monetization

Social monetization platform Offerpal Media has partnered with Tapjoy to give iPhone app developers another way to monetize their apps. The platform allows app developers to sell virtual goods through mobile apps. >>

Monday, June 29, 2009

PubMatic predicts ad prices in real time

Online advertising revenue optimization service PubMatic has released a new tool that could help publishers and marketers keep a better grasp on ads. Called Ad Price Prediction, the tool literally predicts the cost of an ad unit in real time. >>

Monday, June 29, 2009

Study: Young women connected to mobiles

When it comes to all of the technology available to them, young women say the mobile phone is the most important, giving marketers an 'in' on which devices should be targeted for advertising. According to the latest information from the Women & Digital Life study from Solutions Research Group, more than 80% of young women are using wireless devices and nearly 20% are utilizing smartphone technology. >>

Friday, June 26, 2009

Americans greatly increasing time spent online

On average, American adults are now spending just under 4 hours each day online; that is an 81% increase over 2006 numbers, according to a new report from The Media Audit. Researchers have found that the Internet now accounts for more than 30% of a 'media day' for adults in the US. >>

Friday, June 26, 2009

Americans greatly increasing time spent online

On average, American adults are now spending just under 4 hours each day online; that is an 81% increase over 2006 numbers, according to a new report from The Media Audit. Researchers have found that the Internet now accounts for more than 30% of a 'media day' for adults in the US. >>

Friday, June 26, 2009

Forecast: Ad slide to lessen in 2010

With layoffs still happening and many consumers hitting the 'stay'cation rather than the vacation highway, marketers may be feeling the pinch. The good news? The pinch will begin to lessen in the coming months, especially as we head into 2010. According to a new forecast from GroupM, the online advertising slide will reach only -1.4% next year compared to a 5.5% slide in 2009. >>

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