BizReport : Research

Research

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Wednesday, August 13, 2008

Olympics help boost Chinese ad budgets

Over the next year, online and mobile will drive rapid growth in China’s advertising budgets, according to recent forecasts from GroupM. >>

Wednesday, August 13, 2008

Ad network use increases six-fold

A new report from the Interactive Advertising Bureau and Bain & Co. has found a six-fold increase in the use of ad networks in 2007, compared to the previous year. >>

Wednesday, August 13, 2008

DMA report reveals direct mail remains popular

Nearly half of British companies surveyed by the Direct Marketing Association used direct mail as their primary advertising channel, and most include it in their marketing plans. >>

Wednesday, August 13, 2008

Forecast: Look for online advertising to jump

Although the big four advertising categories - automotive, travel, finance and telecom - have all decreased their overall advertising spends, a recent forecast from Bernstein Research indicates that online advertising is about to hit an uptick. The report finds several signs pointing to a resurgence for online advertising throughout the remainder of 2008. >>

Tuesday, August 12, 2008

Search engine use on the up

The number of Internet users currently using search engines is at a new high, according to recent research from the Pew Internet & American Life Project, and starting to catch up with email as the most popular online activity. >>

Tuesday, August 12, 2008

Johnson Box a useful email marketing tactic

The Johnson Box may be a relic of the good old days of direct mail, but it’s just as effective today for use in email marketing campaigns. >>

Tuesday, August 12, 2008

How to boost landing page response

Ask any experienced marketer and they will tell you - a landing page can make or break an online business. However, even though marketers know how important the landing page is, many still aren't sure how to optimize their landing pages and are therefore missing out on conversions. >>

Monday, August 11, 2008

Report: Online health site usage tapers off

The number of so-called cyber-chondriacs - those consumers consumed with needing medical information to self-diagnose or research ailments - is beginning to taper off. This according to a recent Harris Interactive Poll. What does this mean for advertisers? Perhaps just a simple warning that investing more and more of the ad budget to content sites geared toward health information should also reach it's maximum. >>

Monday, August 11, 2008

Are You Serving Ads In the Right Online Places?

A new report from Mediamark Research & Intelligence (MRI) sheds light on how ads are being served across America - and in turn how Americans are responding to those ads. Are your online ads being shown in the right places? >>

Monday, August 11, 2008

Should advertisers consider cookie-less ads?

It seems each week, another headline touts the demise of online advertisers because of privacy concerns. Recently in the United State, the House of Representatives Committee on Energy and Commerce has taken up the flag and is considering more changes to acceptable and unacceptable online advertising practices. >>

Friday, August 08, 2008

Are consumers really engaging with your site?

Consumer engagement is crucial whether your site is an ecommerce hub or the product page from a manufacturer website. How can you better engage the audience? Simply by improving the quality of the content delivered to the consumer base. However, you may not know how well the content on your site is engaging the audience if you don't have the correct metrics in place. A recent report from Forrester research shows how to better engage the audience. >>

Friday, August 08, 2008

Report: Online campaigns, research influence in-store sales

Here is one more reason to advertise online: kids getting ready for the back-to-school rush are shopping online. Although this doesn't translate to online sales, it does translate to in-store sales. According to a new report from Performics, teens are shopping online and influencing their parents' in-store purchases. >>

Friday, August 08, 2008

What do mobile users really want from video?

Any time a new content choice is given to consumers, marketers are going to rush to figure out exactly what users really want from the new offering. Mobile video is the latest opportunity that has at least a few marketers scratching their heads. Do consumers want user-generated content or to watch a favorite TV show? Will the consumer watch a pre- or post-roll ad? >>

Thursday, August 07, 2008

Google continues to dominate U.K. search

Google continues to reign supreme in the U.K., nudging its share of search up 0.5% to take it over the three-quarter mark. The gap between the search engine giant and its nearest rivals is now as big as it’s ever been. >>

Thursday, August 07, 2008

Russia's online ad spend rising

Online advertising in Russia is growing at a rate of knots, reports The Moscow Times, a fact that is not surprising given the rising number of Internet users in the country. >>

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