BizReport : Research

Research

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Thursday, June 12, 2008

Study: Entertainment time will equal sleep time by 2013

If you thought monitoring brand, developing online campaigns and buying adspace online was a full-time job now, it will be an even more time consuming occupation in just a few years. According to a recent Solutions Research Group study, the amount of time spent online will soon equal the time spent sleeping for most people. >>

Wednesday, June 11, 2008

Online ousts traditional media from marketing budgets

Online is taking a bigger chunk of the average marketing budget at the expense of some traditional media. Such are the findings of new research from lead generation company Clash Media and E-consultancy. >>

Wednesday, June 11, 2008

U.K. blogs attract record numbers

The U.K. is way ahead of the U.S. in terms of visits to weblogs which last week hit an all time high, as Hitwise’s recent study results show. >>

Wednesday, June 11, 2008

Why advertising in "alternative" newsweeklies isn't wasting money

Advertisers may be ignoring print versions of their local papers in favor of online versions but ignoring newspapers altogether could be a mis-step. According to one report, advertising in alternative newspapers could result in a gold mine for many advertisers. That is because readership in the nation's top dailies is down but readership in the nation's alternative weekly newspapers is up. >>

Wednesday, June 11, 2008

Return Path: Three steps to better email campaigns

Nearly 15 years since the first email campaigns were sent and it still seems that email marketing is misunderstood. According to a recent study from Return Path, more than half of the email campaigns from big brands to consumers were fumbled. >>

Tuesday, June 10, 2008

Here come the Hyperconnected

If you're an American or Chinese male working in I.T. or banking, are aged under 35 and reading this on your iPhone you're probably part of a growing segment of society that use numerous communications channels to the max. >>

Tuesday, June 10, 2008

Optimize emails for image blocking, increase ROI

How would you like to up the ROI from your email marketing campaigns by $5 for every dollar spent? The Email Experience Council believes that with just a little knowledge of “inbox environment” it is achievable. >>

Tuesday, June 10, 2008

Video consumption skewed by kids, teens

According to several recent reports, consumption of online video is going through the roof. Before you create an ad and buy a huge amount of video ad space, you may want to check out just one more report: this one indicates that kids and teens are consuming the majority of online video. >>

Tuesday, June 10, 2008

JustLuxe, RedButler partner for luxury targeting

The luxury consumer is becoming harder to target. Not because these consumers aren't online or reading magazines but because with a recessionist economy in the US, even luxury consumers are cutting back. These coveted consumers are still around, however, the key is targeting them. >>

Monday, June 09, 2008

Why an online search doesn't mean an online purchase

For years, marketers have thought that if a consumer searched for and found a product they would buy it. New research indicates that an online search doesn't necessarily mean an online or offline purchase. >>

Saturday, June 07, 2008

Can Oprah help your brand?

The short answer to that question is: very likely. Ask any of the hundreds of authors picked to be part of "Oprah's Book Club" or one of the little-known brands she has profiled during any of her audience-give programs. In case you've been living under a rock, Oprah runs at least one giving program each season. The problem is how to get media-mogul Oprah - or her producers - interested in your brand. Here are a few tips. >>

Thursday, June 05, 2008

Collective Media's Personifi purchase enhances targeting

Online advertising network Collective Media is beefing up their targeting abilities. This week they announced they were buying ad-targeting firm Personifi. The purchase solidifies the targeting capabilities of Collective Media's network, an important solution for online marketers. >>

Wednesday, June 04, 2008

IAB-Europe: Online European ad spend up 40%

More European advertisers are turning to the Internet to reach the consumer base. That, according to the recent Internet advertising report from the Interactive Advertising Bureau-Europe. According to the report, in 2007 online advertising increased by 40% to reach 11.2 billion Euros. >>

Wednesday, June 04, 2008

Does your landing page take too long to load?

If you answered either "Yes" or "I don't know" to that question, take a look at AlertSite's new offering. The platform allows marketers and online publishers to gauge how long it takes a landing page to load. >>

Tuesday, June 03, 2008

Americans yet to book vacations go online

Despite the current economic environment many Americans plan to take a summer vacation, albeit closer to home and using more affordable transport than in previous years. However, many are yet to book their vacations and marketers need to know where to go to target these last-minute consumers. >>

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