BizReport : Research

Research

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Monday, June 02, 2008

How value-added mobile can increase revenue

With more Americans conducting business from their cars, from home, at client locations or in airports, there is a great demand for value-added mobile products. This is also an opportunity for added revenue for marketers who are in the mobile marketplace. One property which could enhance your mobile offerings is from LiquidSpace. >>

Friday, May 30, 2008

BtoB Magazine: Lead-gen budgets set to rise

Business-to-business marketers plan to increase spending on lead-generation programs in the second half of this year, according to the results of an email survey carried out this month. >>

Friday, May 30, 2008

IAB: Internet ad revenue increase 26%

2007 may not have been a banner year for advertisers but it wasn't a loss, either. According to the IAB's recent Internet Advertising Report, online ad revenues in the US reached $21.2 billion in 2007. This is an increase of 26% for the year. >>

Friday, May 30, 2008

Report: How local websites are making money

Local websites are becoming more and more popular with consumers; local media websites are even more popular. According to a recent report from Borrell Associates, local media websites earned just under $9 billion in 2007. >>

Friday, May 30, 2008

BIGresearch: Minorities use more new media

In the US, minorities are leading the way to new media. According to BIGresearch's recent Simultaneous Media Survey, African Americans, Hispanics and Asians are using more new media; they also use new media differently than their Caucasian counterparts. >>

Thursday, May 29, 2008

Privacy concerns may stunt online ad growth

Anxiety about privacy could stunt the growth of Internet advertising as consumers and regulators continue to learn more about behavioral tracking. >>

Thursday, May 29, 2008

URLs in print ads drive traffic online

It’s not like you haven’t heard it before – put your URL on print ads and drive visitors to your website. New figures shortly to be released by the Magazine Publishers of America add more weight to that advice. >>

Thursday, May 29, 2008

Site bounces, shopping cart abandonments rise

More consumers abandoned shopping carts and clicked off e-commerce sites after just one click during the first quarter of this year than the same period a year ago, according to MarketLive’s recent Performance Index. >>

Thursday, May 29, 2008

comScore: Etailing rebounds in April

After a slowing in sales in March, ecommerce rebounded in April according to a recent comScore report. Year over year, ecommerce growth rebounded to 15%; this follows an increase of only 9% in March. >>

Wednesday, May 28, 2008

Massive global expansion expected for online video

Online video is already attracting ad dollars, but some advertisers continue to believe that it’s a passing fad. However, a new forecast by ABI Research shows that online video is set to experience massive global expansion over the next few years. >>

Wednesday, May 28, 2008

Web browsing on smartphones increases

Can consumers using smartphones find, view and purchase from your website? If not, then perhaps data recently released by M:Metrics will persuade you to make this so. >>

Wednesday, May 28, 2008

Are ecommerce marketers taking full advantage of metrics?

According to one report, the answer to that question is a resounding no. A recent report from Marketing Sherpa indicates that ecommerce marketers are not taking full advantage of tools that would give them a clearer picture of their target consumers. By not taking advantage of that information marketers are doing their business a disservice. >>

Tuesday, May 27, 2008

Online retailers approach globalization with caution

Global expansion is the aim of most online retailers, but only a few have achieved it, according to a new report from JupiterResearch. >>

Tuesday, May 27, 2008

Top executives turning to Internet

An in-depth study of America’s business elite has revealed they are increasingly turning to the Internet for news and information, especially on blogs and in podcasts or video. >>

Tuesday, May 27, 2008

Revenue Science reveals summer segments

Marketers can now target seasonal audiences thanks to Revenue Science’s recently announced behavioral targeting technology. >>

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