BizReport : Research

Research

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Sunday, July 13, 2008

Emerging media growth slowdown ahead

The growth in emerging media is slowing in the U.S., according to a recently released report from MAGNA, although some platforms are still showing strong growth and potential. >>

Friday, July 11, 2008

Do your ads cater to your overseas visitors?

U.S. websites have been doing little in the way of providing relevant advertising to their overseas visitors, potentially missing out on a great deal more ad revenue, reports the Wall Street Journal. >>

Friday, July 11, 2008

Report: Canadians most likely to bank online

A new report from comScore indicates that Canadians are leading the way with online banking. While some marketers may not think this is relevant to online marketing, it is. With online banking being a relatively new endeavor, but one that many consumers are interested in, it indicates that Canadians are some of the first adopters. >>

Friday, July 11, 2008

Halogen’s ad network to target affluent

A new advertising network could be the answer for brands seeking affluent consumers. Halogen Publishers has launched an online advertising network targeting affluent consumers. >>

Thursday, July 10, 2008

Nielsen: US leads in mobile web adoption

If you are considering advertising on the mobile web, you may want to focus on American consumers - at least for now. This, according to a new report from Nielsen//Netratings, which indicates that US consumers are adopting the mobile web at a much higher rate than consumers elsewhere in the world. >>

Thursday, July 10, 2008

Study: Longer B-to-C Magazines Increase Engagement

Shorter isn’t necessarily better for customer geared magazines. According to a recent study from the Association of Publishing Agencies, Millward Brown and Royal Mail customer magazines around 36 pages in length are most appealing to consumers. >>

Wednesday, July 09, 2008

Does your website cater to 'howsers'?

Another type of website visitor has been identified, one who has a high propensity to buy from a particular category but, in turn, has little clue as to what it is they need. >>

Wednesday, July 09, 2008

Advertising Perceptions: Online ad spend to rise, offline to fall

Marketing research company Advertising Perceptions has released the latest data from its survey of marketing executives into their planned ad spend over the next six months. >>

Wednesday, July 09, 2008

Americans spend more time watching TV, online and using mobile

Once upon a time it was thought that the Internet would eat away at television viewing. A new report from Nielsen shows that this isn’t the case and that Americans are actually watching more television than they were a year ago. >>

Wednesday, July 09, 2008

Interpublic: Search is slowing, Social is growing

Marketers, it seems, are turning away from paid search in favor of social marketing efforts. According to a recent study by Interpublic, search spending is beginning to slow as social marketing takes off. >>

Wednesday, July 09, 2008

Study: The best length for B-to-B pod casts

When it comes to pod casts, many marketers are still in the dark about content, length and frequency of updates. A new study from Marketing Sherpa addresses the issue of pod cast length, and surprisingly, length is directly related to the content provided by the cast. >>

Tuesday, July 08, 2008

Nielsen: Viewers prefer TV set to Internet

According to new research from The Nielsen Company for the Cable & Telecommunications Association for Marketing, the vast majority of Americans still prefer watching television shows on a television set. >>

Monday, July 07, 2008

Women rely on Internet for health information

Two out of three Internet users seek out health information online rather visit the doctor, according to a recent survey by Burst Media, and women are the most prolific searchers in this category. >>

Monday, July 07, 2008

Study: Personalization for personalization's sake a turn-off

Wowing consumers with your personalization abilities may not be the way to woo them after all. A recent study by a U.S. marketing professor has found that packing too much personalization into consumer communications could be giving them the creeps. >>

Monday, July 07, 2008

Email most popular direct response method

A new survey of large U.S. companies has found that email is now the most popular form of direct response media, overtaking traditional methods such as direct mail and inserts. >>

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