BizReport : Research

Research

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Monday, June 30, 2008

Nielsen tracks consumer feelings about the economy

If you thought there was a limit to just how much information is available about the American consumer, think again. A new service from Nielsen//Netratings is said to track how consumers feel about the economy. The service doesn't divulge private information but combined with other targeting tools like behavioral platforms, marketers could obtain new insight into current consumer habits. >>

Friday, June 27, 2008

YouTube remains top online video website

The site that has become synonymous with online video, YouTube, remains the number one destination according to recent figures released by Hitwise. >>

Friday, June 27, 2008

Internet's role in TV viewership

A study to ascertain what role the Internet plays in how consumers track, interact and engage with television shows online has been released. >>

Friday, June 27, 2008

Peer39 launches semantic ad platform

Search marketers looking for a little more punch in their campaigns may want to check a new start-up called Peer39. The company is launching a semantic advertising platform said to match content meaning within search terms. >>

Thursday, June 26, 2008

Offline WOM more effective than online buzz

A new study released this week found that offline word of mouth is much more credible and positive than online word of mouth. >>

Thursday, June 26, 2008

AdGooroo: Top ad placements not always most profitable

A search marketing firm has found that achieving top AdWords placement positions isn’t necessarily the most profitable spot for advertisers. So, where is? >>

Thursday, June 26, 2008

Report: Boomers may take social networks from kids

Move over, kids, your grandparents may be taking up more of your computer time. According to a recent report from USC's Annenberg School for Communication and the AARP American consumers over the age of 50 are turning to social networks and other Web 2.0 platforms in huge numbers. >>

Thursday, June 26, 2008

Kelsey Group: Local Online Video Ad Revenues To Reach $1.5 Billion

Local advertisers are going to be increasing their use of video in the coming years. According to a new forecast from The Kelsey Group, local online video advertising revenues will reach $1.5 billion by 2012. To give that number some reference in 2007 local online video advertisers spent just under $11 million. >>

Wednesday, June 25, 2008

Half of Americans want Government to regulate Internet

As reports of the case against the Missouri woman whose harassment of a 13-year-old girl led to her suicide dominate the news, a poll showed that around half of Americans believe the Internet should be regulated by the Government. >>

Wednesday, June 25, 2008

Gartner: 2 billion PCs across globe by 2014

One billion PCs are installed across the globe, according to new estimates from Gartner Inc., and that number is set to double within the next decade. >>

Wednesday, June 25, 2008

Consumers rely heavily on review/evaluation sites

According to the findings of a recent survey by Opinion Research Corporation, search engines are still the preferred tool for researching products and services online. However, product reviews and evaluations pack more purchase decision punch. >>

Wednesday, June 25, 2008

Google launches Ad Planner beta

Google has announced a research and media planning tool to make buying online display ads less challenging for media buyers. >>

Wednesday, June 25, 2008

Break Media: Men are prime candidates for video

Marketers may want to concentrate a bit more on targeting men with their video campaigns. Break Media has reported that men aged 18 - 34 are watching more video (television, movies, clips and UGC) online than offline. >>

Wednesday, June 25, 2008

BIGresearch: Work influences online shoppers

Social friends and family aren't the only influencers for today's online consumer. A recent report from BIGresearch points to workplace friends as a big influencer in online shopper's choices. >>

Monday, June 23, 2008

Internet advertising revenues on the up

There has been an 18.2% increase in internet advertising revenues since last year, according to new figures released by the Interactive Advertising Bureau. >>

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