BizReport : Research

Research

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Tuesday, April 29, 2008

Google presents VisualRank

At this year’s International World Wide Web Conference, held in Beijing, Google announced it was continuing to develop precision image search technologies. >>

Tuesday, April 29, 2008

Gorilla Nation harnesses the mid-tail phenomena

If your website isn't the highest trafficked, you may wonder how to increase traffic without alienating the users currently logging on. A new suite of tools could help. This month, Gorilla Nation launched their new mid-tail set of tools to help websites which don't have the highest or the lowest traffic numbers. >>

Tuesday, April 29, 2008

comScore: Online banking increased in the UK in January

The ease of use seems to have more British consumers visiting their banks online. According to a recent comScore report, one-third of UK consumers visited an online banking hub in January 2008. >>

Tuesday, April 29, 2008

Radio: Off-air only growth segment in 2007

The radio industry’s off-air operations was the only business segment to show growth last year, according to recent figures from the Radio Advertising Bureau. >>

Friday, April 25, 2008

Online video ad ROI council formed

With more and more marketers becoming interested in the benefits of online video, it was only a matter of time before some of those advertisers banded together to research it's effectiveness. Break Media and several other brands have formed the first online video advertising ROI council. >>

Friday, April 25, 2008

Is search a good way to gauge the economy?

An interesting report was posted to the Hitwise blog this week, claiming that the decline of search is coinciding with the decline in the housing market. One researcher compared the two and found that the search share for the query "homes for sale" and the median home price over the past year declined at roughly the same rate - and were very closely correlated throughout the decline. >>

Wednesday, April 23, 2008

Podcast ad recall rates impressive

Advertising during podcasts has been thrust into the limelight, thanks to recently released data from a series of ad effectiveness studies. >>

Wednesday, April 23, 2008

Consumers use social media to "vent"

Just one person’s encounter with bad customer care can do a lot of damage to a brand, more so now that social media is being used by the disenchanted to expound their bad experiences online. >>

Wednesday, April 23, 2008

Forecast: Interactive Classified, Vertical Ads To Reach $14 Billion

Online marketers can expect classified and vertical advertising revenues to continue to creep up in the coming years according to a recent forecast from The Kelsey Group. The report predicts that online classified ads and vertical ads will reach just over $14.5 billion by 2012. >>

Wednesday, April 23, 2008

Accenture: Consumers are loyal to content, not channels

According to Accenture's Global Broadcast Consumer Survey, consumers continue to disengage with television as a whole but they remain loyal to their favorite programs. What does this mean for online marketers? Because correlations can be drawn between television and online habits, whether video is used or not. >>

Tuesday, April 22, 2008

Rapid growth ahead for Web 2.0

Forrester Research predicts that spending on Web 2.0 will grow rapidly over the next few years as large companies embrace the various technologies. >>

Tuesday, April 22, 2008

Hitwise: Video served nearly equally from search engines, social networks

With more marketers taking a deeper look at online video, it bears further scrutiny. According to recent reports from both Hitwise and comScore, online video hit a new high in March with more than 10 billion videos served to consumers. The comScore report indicated a 66% increase in video viewing year over year. >>

Tuesday, April 22, 2008

Study: Moms are word of mouth champions

New research has found that new moms and moms-to-be are the champions of online word of mouth and don’t restrict their topics of conversation to child-related issues. >>

Monday, April 21, 2008

40% Europeans strangers to Internet

Eighty percent of online Europeans have broadband connections, according to recent report issued by the European Commission, but 40% of EU citizens never use the Internet. >>

Monday, April 21, 2008

comScore: Experience is key for online bankers

Online banking is becoming more popular everyday but just as in person banking, customer experience is the key. According to a recent report from comScore, the online experience - from customer service to widgets to chats - is what keeps users coming back. >>

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