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Friday, January 08, 2010

Study: Consumers clicking on weight loss email spam

Yet another reason for legitimate email marketers to be diligent about their white hat practices: a recent study found that weight loss email spam shows high sales rates. Consumers, apparently, are still being sucked into the spam trap when it comes to a better body, and legitimate email marketers could suffer by the association. >>

Friday, January 08, 2010

Is increased consumer confidence good for marketers?

The latest research from The Conference Board Consumer Confidence Index shows another gain in consumer confidence - at least for the future. But will this vote of confidence help marketers in the short term? >>

Thursday, January 07, 2010

Pivotal Veracity: The good, the bad and the ugly deliverability rates

It will come as no surprise to any email marketer that the number of emails blocked in the weeks leading up to Christmas, and during the ensuing sales, increased as online retailers crammed last minute delivery and discount offers into consumers' inboxes. But by how much? >>

Thursday, January 07, 2010

Reports: Video to expand in 2010

It is no secret that in 2009 online/mobile video became mainstream, but it may surprise some of you that video is expected to show another rapid expansion over the next year. According to reports from metrics firms comScore and Nielsen more American consumers are watching - and will continue - to watch and connect through video. >>

Thursday, January 07, 2010

Is your content worth money?

It is no secret that content draws consumers time and again to a website. Whether a personal blog, branded social page or a news content site, consumers are ravenous for good content. The question is what content is able to be monetized and what isn't? A new report from NielsenWire shows the difference between monetizable and un-monetizable content. >>

Thursday, January 07, 2010

Holiday wrap: $29 billion spent online

The final 2009 Holiday Shopping Season numbers are in from comScore and they are beauties. Overall, researchers note that the ecommerce spend increased by 4% to reach $29.1 billion for the November/December shopping rush. Not bad considering that most firms were predicting the 2009 spend to at most reach 2008 levels; others predicted the '09 spend to decrease. >>

Wednesday, January 06, 2010

NPD Group: Digital downloading starts age 6 and under

Children aged six and under are already downloading content from the Internet but, if you want to get your digital download in to the hands of children, their parents are the key, found a new NPD Group study. >>

Wednesday, January 06, 2010

Platform offers marketing plans for content delivery

The key to engagement is content, which is why many marketers and even publishers are becoming involved in content delivery options. A revamp by content delivery solution Aflexi could help publishers and advertisers by helping to deliver marketing plans to better engage the growing consumer base. >>

Wednesday, January 06, 2010

Apps for everyone with PointAbout's AppMakr

It will soon be apps for everyone, if mobile developer PointAbout has its way. The company has launched a tool which allows everyone to create and launch apps, a hot property in the mobile world, for about $199. To this point app developers have charged thousands of dollars for a single app, making the cost prohibitive for many advertisers. >>

Tuesday, January 05, 2010

Which brands were the most social during 2009?

It's that time of year when people take a look back and make big lists of things that featured highly in their individual spheres of interest. In the case of social media, I came across a list of the 100 brands who were deemed the most social during 2009. >>

Tuesday, January 05, 2010

Did Facebook's traffic really trump Google's on key holiday dates?

According to a report from Hitwise, the social networking giant Facebook was the most popular website in America during certain days over the holiday period. Or was it? >>

Tuesday, January 05, 2010

ForeSee Results: U.K. online retailers keeping customers satisfied

The U.K. may be experiencing the icy grip of winter but, according to the latest customer satisfaction survey from ForeSee Results, British online retailers can bask in the warm glow of contentment knowing they've been keeping their customers happy. >>

Tuesday, January 05, 2010

How to do green marketing better

When it comes to reaching the consumer base many marketers have found cause marketing to be a big engager. Specifically, the green marketing cause. With so much attention in the news, schools and businesses about consumers becoming more conscious about the environment this should come as no surprise. Just how effective may be a surprise, though. >>

Tuesday, January 05, 2010

Epsilon: Email open rates over 20%

New data from email marketing firm Epsilon indicates that email continues to grow in importance. The new report, ranking Q3 2009 numbers, found that open rates were up just over 3% year over year for the quarter with click rates increasing by just over 5% (year over year). >>

Tuesday, January 05, 2010

Changing how some plugs are measured

If you've taken stock of some 2009 measurements, you may be shocked to see sharp decreases amongst some of the hottest television shows. The change is actually due to a measurement change rather than consumers dropping off the radar, and that means marketers need to take stock of just what these measurements mean. >>

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