BizReport : Research

Research

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Friday, August 22, 2008

ComScore: Germans are becoming gamers

If you're looking for a hot new video segment, look no further than the country of Germany. According to a recent comScore report about 30% of German consumers visited gaming websites in June and 22% played games via their mobiles. >>

Friday, August 22, 2008

Report: IP Blacklisting doesn't stop click fraud

Blacklisting may be a good solution when it comes to email marking but the same cannot be said for paid search or display ad campaigns. A new report indicates that IP blacklisting isn't a good solution for click fraud. >>

Thursday, August 21, 2008

Multi-channel retailers holding back online

Multi-channel retailers are holding back on investing in online technology, finds a new report from Retail Systems Research (RSR). “Playing well with others: E-commerce’s evolving role in the customer experience” found that store-based retailers have little understanding of how consumers use e-commerce. >>

Thursday, August 21, 2008

Online consumer magazines experience rise in traffic

Consumer magazine websites have experienced a rise in traffic for the second quarter in a row, according to the most recent figures released by the Magazine Publishers of America. >>

Thursday, August 21, 2008

comScore: Indian search market study released

comScore has released findings from its latest study into the online search market in India. Three guesses who has the major market share. >>

Thursday, August 21, 2008

Tremor: Content is the key for pre-roll video ROI

Content could be the reason your most recent video ad campaign didn't pull in the kind of return you were hoping for. According to a recent report from Tremor Media, when pre-roll ads are used content can either make or break the campaign. >>

Wednesday, August 20, 2008

Most popular young adult sites in UK finance focused

Apparently, it's not all about having fun online. Research among young, British adults reveals that financial management is front of mind when it comes to their reasons for going online. >>

Wednesday, August 20, 2008

OPA: Consumers act on local media ads

An Online Publishers Association study has revealed that consumers are more likely to respond to ads on local media websites compared to other local online sites. >>

Wednesday, August 20, 2008

Marshal: Spam sells

Ever wondered why the volume of spam continues to rise? Because, it seems, people are actually buying from them. Security company Marshal asked consumers what purchases they’d made from spam and a surprising number of people confessed. >>

Tuesday, August 19, 2008

To engage Hispanics, think bi-lingual

The number of Hispanic Internet users in the U.S. is expected to rise to around 21 million in the next couple of years. A recent study has discovered that a bi-lingual approach to social media is something marketers shouldn’t ignore. >>

Tuesday, August 19, 2008

IAB video ad standards success

New research has revealed the positive impact that recently introduced Interactive Advertising Bureau video ad format standards have had on click-through rates, at least when it comes to male-oriented communities. >>

Tuesday, August 19, 2008

Study: Paid search benefits CPG brands

Paid search may not be the newest advertising area but it still has strength, especially in the Consumer Package Goods (CPG) segment. According to a recent study from Yahoo and MediaVest, paid search ads help to increase brand awareness and purchasing intent even if consumers aren't clicking the ads. >>

Tuesday, August 19, 2008

Study: To increase sales, target teachers

As kids head back to school and parents heave a sigh of relief, teachers are in a different state. The shopping state. According to a recent report from MDR, teachers are likely to be well-traveled, to purchase the latest high-tech gadgets and are brand loyal. All of these make teachers a good target for most marketers. >>

Tuesday, August 19, 2008

Online video, ad spend forecasts lowered by eMarketer

Don't start counting all of those revenue numbers just yet. Eight months into a year that was supposed to show huge boosts by online advertisers, one firm has lowered their forecast expectations. Late last week, eMarketer revised both their online advertising and online video spend numbers. >>

Monday, August 18, 2008

Limbo: Indian mobile phone subscribers get most ads

The number of advertising messages that a subscriber receives varies significantly depending on which country they live in. However, there is one constant and that is that text messaging is the most common mobile advertising format in use. >>

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