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Thursday, April 03, 2008

NetPromoter: WOM drives tech purchases

A happy customer is a repeat customer. The old adage has never been more true than in today's online shopping world. One happy customer now can influence the buys of thousands of other consumers with the click of a mouse; the same can be said for one unhappy consumer. A recent study from NetPromoter indicates that happy consumers (also called Promoters) are very influential in the tech world. >>

Wednesday, April 02, 2008

Savvy execs want virtual business by 2012

Major advances in technology, and being comfortable with that technology, have both been big factors in the desire for an increasing number of American companies to go totally virtual in the near future. >>

Wednesday, April 02, 2008

Study: High % of Internet traffic "sewage"

A significant percentage of Internet traffic is malicious, and Arbor Networks has found some emerging trends in the course of monitoring of traffic flows between ISPs. >>

Wednesday, April 02, 2008

Metaversatility, GSD&M partner for virtual research

With more users logging on to sites like SecondLife and more businesses creating a virtual world for their products it was only a matter of time before someone began measuring the virtual centers. Enter GSD&M Idea City, a marketing/advertising organization, and Metaversatility, a virtual world development company, who are partnering to provide businesses with research targeted for the virtual realm. >>

Wednesday, April 02, 2008

Online radio audience becomes social

Americans from pre-teens to adults are logging on to online radio stations, which means that marketers have another niche to investigate when it comes to online campaigns. Whether the stations are privately owned or streaming from local stations, more users means a bigger campaign ROI. >>

Tuesday, April 01, 2008

Global ad spend forecast revised

Media agency ZenithOptimedia has revised its ad spending forecast for 2008, citing the credit crunch as the reason for downgrading forecasts for the U.S. and Europe. >>

Tuesday, April 01, 2008

Internet users wary of behavioral tracking

The increasing use of behavioral targeting isn’t going un-noticed by Internet users, according to a new study. >>

Tuesday, April 01, 2008

comScore: Price is a big influencer for mobile adoption

It isn't the lack of content or even the small screens that are keeping more users from accessing the mobile Internet. According to a recent comScore report, cost is the primary factor is the slow growth of mobile adoption rates. >>

Tuesday, April 01, 2008

API's are becoming important for publishers, too

Once thought to be only in the realm of the geek squadrons, it seems that API's (Application Programming Interfaces) are now moving into the publishing realms and helping to increase their traffic numbers. A recent report from Outsell Insights indicates that API's are increasingly helping to drive growth for online publishers. >>

Tuesday, April 01, 2008

Consumer fraud concerns affect sales

Many Internet users are unaware of their liability should their credit or debit card data be stolen, according to new research conducted by JupiterResearch for eBillme. >>

Monday, March 31, 2008

British are Europe's largest online spenders

New research from Mintel shows that the United Kingdom is leading the way in online shopping. >>

Monday, March 31, 2008

Australian Internet use overtakes TV viewing

For the first time, Internet use in Australia has overtaken television viewing, according to recent research from Nielsen Online. >>

Monday, March 31, 2008

Gift, food sites are hot in Japan

Japanese consumers are increasingly turning to the Internet for gift ideas and shopping. According to a new report from metrics firm comScore, gifting sites were a huge boon to etailers because of Japanese consumers in February. Retail-Food websites were also big gainers for the month. >>

Monday, March 31, 2008

SRG: Women lead in tech adoption

For several years men, specifically men between the ages of 18 and 24, have been thought to be the most important group of early adopters for marketers. This could be changing. According to a recent Solutions Research Group report, women are adopting social media, online television and gaming use at a faster rate than other demographics. >>

Saturday, March 29, 2008

Newspaper ad revenues fall

Ad spending on U.S. newspaper sites increased in 2007, but this didn’t managed to balance out losses in print ad revenues, which decreased by the largest percent in over 50 years. >>

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