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Friday, December 11, 2009

Internet Marketing 101: How to use personalization correctly

Personalization has become a hot button issue with online marketers over the past year. Everyone wants to personalize, but few seem to understand that personalizing marketing correspondence, whether email or display ads, is more than simply adding a consumer's name to the mix. >>

Friday, December 11, 2009

$16 billion spent during holidays - so far

Etailers may not be making huge bank so far this holiday shopping season, but they are reaping some larger than expected rewards. According to metrics firm comScore just over $16 billion has been spent online and that is only for the first 36 days of the famously busy November/December shopping season. More importantly, more links in the chain of social spending are being formed each day. >>

Thursday, December 10, 2009

comScore releases AdEffx

A new release from metrics firm comScore could help marketers better measure the effectiveness of ads in the New Year. Called AdEffx, the suite of tools measures the impact of an overall campaign to help marketers determine consumer attitudes as well as whether or not the objectives of a particular campaign are being met. >>

Thursday, December 10, 2009

Localeze offers local business listings more often

It may seem like a simple thing, but a new release from business content manager Localeze is actually a huge step forward. The new release offers Localeze search engine partners information on business listings weekly; this is shortened from distribution every three weeks. >>

Thursday, December 10, 2009

Brits prefer websites with fast load times

With 10% to 15% of total retail sales in Britain coming from Internet sales, and more than two-thirds of British shoppers planning to spend $360 of their Christmas shopping budget online, retailers can ill afford to get the basics, such as website load speed, wrong. >>

Thursday, December 10, 2009

Moms consider Google their BFF

Recent research by Google has found that some moms are so attached to searching on Google that they consider the search engine behemoth to be a part of the family or their BFF. In fact, some went so far as to confess that if Google were a person, they'd marry them. >>

Thursday, December 10, 2009

Need better Yahoo! TQ scores? Click Forensics may have your answer

Advertisers want information, not just ad placement. It isn't a new trend in the online advertising space but it is a trend that more ad networks and publishers are working to improve. Good quality traffic scores mean publishers/networks can charge more for ad space because the advertiser is getting a better value for their products. >>

Wednesday, December 09, 2009

Greystripe launches full-screen mobile ad units for Android

A new release from Greystripe may help mobile marketers better engage the rapidly expanding mobile marketplace. This morning the mobile brand advertising network released its first full-screen mobile advertising units, which can be used with Google's Android platform. >>

Wednesday, December 09, 2009

Internet Marketing 101: How to improve email in 2010

Don't forget your white-hat messaging tactics in the New Year, email marketers. According to a new report from MessageLabs 2010 could see email marketers have even more trouble as spammers become smarter and start working even harder. If your email list knows how you operate from the beginning the chances they'll fall for a spammers tricks will shrink. >>

Wednesday, December 09, 2009

RatePoint opens email to include social

As marketers look ahead to the New Year many are contemplating the addition of social marketing and hoping the social marketplace will improve the ROI of campaigns. A new offering from RatePoint, a customer service and online reputation management company, could help. The new platform quickly integrates email efforts into the social marketplaces of Facebook and Twitter, two of the hottest social properties in 2009. >>

Wednesday, December 09, 2009

Two execs predict 2010 trends

Just a few weeks left before 2010 is officially the New Year. What can you marketers expect to improve? To continue to be sluggish? Two executives with Cross MediaWorks tell BizReport that the year should bring increased ad revenues and more content. >>

Tuesday, December 08, 2009

ZenithOptimedia releases optimistic forecast for online ad spending

Earlier this month GroupM released an optimistically revised forecast for a number of ad markets across the globe. Today, ZenithOptimedia released a similarly optimistic outlook for worldwide advertising spend this year and next, particularly online. >>

Tuesday, December 08, 2009

Nielsen: TV remains dominant screen

It's not quite time to discount the television and take it to the dump because even though online video viewing is up, the vast majority takes place on a television set, found Nielsen. >>

Tuesday, December 08, 2009

Yahoo gives users behavioral marketing insight, control

Yahoo has this week announced a new tool for its users that takes behavioral marketing one step further and allows ads to be targeted not only by user behavior, but by the user themselves. >>

Tuesday, December 08, 2009

E-circulars give real-time deals to online consumers

Online news community Topix is partnering with product search leader Krillion to launch e-circulars within its news community. This will give consumers real-time information on shopping deals and in-stock product notices for their local etailers and marketers as well as give local retailers a hyper-local advertising hub. >>

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