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Wednesday, May 21, 2008

Shift in tax rebate check spending

Various reports released in the last few weeks have come to the same conclusion regarding what U.S. consumers will be doing with their tax rebate checks this year, and it’s not great news for some retailers. >>

Wednesday, May 21, 2008

Consumers prefer email communication with businesses

The demand for email remains strong and will continue to do so for the next few years, according to new data released by Habeas. >>

Wednesday, May 21, 2008

Safety of personal data still concerns Internet users

The U.K.’s communications industry watchdog, Ofcom, has released a new report which shows many Britons remain concerned about the amount of personal data being held about them by businesses. >>

Thursday, May 15, 2008

Online newspaper readers consume politics, jobs information

Marketers may receive a bigger boost from online newspaper ads by placing their ads on the right pages. Though this isn't a novel concept, many marketers aren't following the simple rule. How can you determine which pages get the most traffic? By doing your research. >>

Wednesday, May 14, 2008

Online advertising CPMs falling

It seems that online advertising isn’t as immune to the effects of the economic slowdown as first thought, according to recent analysis from PubMatic. >>

Wednesday, May 14, 2008

comScore: Online video grows 60% year over year

As consumers become more familiar with video platforms, more and more are logging on. According to a recent comScore report, video views grew more than 60% from March 2007 to March 2008. Roughly 11.5 billion videos were viewed during the reporting period. >>

Tuesday, May 13, 2008

Coupon, comparison sites experience traffic growth

Coupon websites and comparison shopping engines are seeing increased traffic compared to this time last year, according to Hitwise Intelligence. >>

Tuesday, May 13, 2008

Hitwise: MySpace takes 3/4 of the social networking pie

It may be the granddaddy of all social networks, but MySpace isn't losing any steam. According to a recent Hitwise report, MySpace still leads the social atmosphere, attracting more than 70% of social networkers in April. >>

Monday, May 12, 2008

Time-shifting technology threatens commercials

Time-shifting technologies are increasingly popular, none more so than DVRs. One in four U.S. families uses a DVR to time-shift shows, so what effect does this have on the amount of attention paid to commercials? >>

Monday, May 12, 2008

Will consumers unplug TV services for online video?

Video content will soon be available to watch on a variety of devices other than a television set, so will this push consumers to disconnect their satellite or cable services? >>

Monday, May 12, 2008

Krillion: Shoppers spend 30% of time researching buys

As most e-tailers have discovered, having simple product descriptions on-site is not enough. Today's online shoppers need price comparisons, consumer reviews and product information, which is why many are turning to comparison shopping engines. >>

Friday, May 09, 2008

Take my PDA but leave me the chocolate

One in five female bloggers in the U.S. is officially bonkers according to a recent study from BlogHer/Compass Partners. >>

Friday, May 09, 2008

Quantcast: Demographic search tool beta launch

Media planners looking for websites that match their demographic requirements have another tool at their disposal, thanks to Quantcast’s newly launched free demographic search service. >>

Thursday, May 08, 2008

The rise of DIY display advertising

Could do-it-yourself display advertising do for the online advertising industry what online travel booking did to the travel agent industry? >>

Thursday, May 08, 2008

Consumers still find online shopping frustrating

Failing to meet customers’ expectations online can have an adverse impact on both the brand and the store, finds a survey from Opinion Research Corporation. >>

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