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Tuesday, December 08, 2009

BlueKai launch offers shopping profiles

A new offering from data exchange BlueKai will give advertisers access to shopper profiles. This is the first analytics offers from the exchange and will allow marketers to determine how to engage consumers based on shopping patterns and audience surveys. >>

Monday, December 07, 2009

Internet beats TV to become world's favorite medium

A recent global study into attitudes towards media and advertising found that the Internet has pipped television to the post as the world's favorite medium, according to media tracking firm, Synovate. >>

Monday, December 07, 2009

InXpo, Storia Works partner for virtual events platform

Marketers and brands in the Asia-Pacific region have a new place to begin a product launch, seminar or employee training event. Virtual events provider InXpo and virtual events producer Storia Works have partnered on a platform which will help brand marketers connect to and educate the consumer base on product launches, customer service and employee training. >>

Monday, December 07, 2009

GroupM predicts UK ad market first out of recession

GroupM forecasts that the U.K. will be the first ad market to pull out of the global economic recession next year, with relatively high rates of growth expected for Internet and mobile. >>

Monday, December 07, 2009

Study: Social sharing boosts interaction

When it comes to email marketing it is no secret that messages need to be tailored to truly engage the consumer. But in addition to being tailored, email needs to be sharable. As social networks have exploded, consumers have begun posting email content into their social profiles, status updates or even Tweeted certain information. So, are your emails ready for sharing? >>

Monday, December 07, 2009

Holiday spend continues to be strong

With just under three weeks until the fat man slides down chimneys around the world, holiday shoppers continue hurrying to beat Santa to the punch. According to the latest numbers from metrics firm comScore the total holiday spend is up about 4% year over year, with shoppers spending just over $15.2 billion so far. >>

Monday, December 07, 2009

Social high on small biz minds headed into 2010

Okay small businesses, you may be fighting for elbow room amongst the social networks in the coming year. A recent survey from VerticalResponse finds that more than two-thirds of small businesses plan to increase their use of social networks in the coming year. At the same time, these marketers are cutting back their use of display ads. >>

Friday, December 04, 2009

What's the Internet doing to our kids?

Blogging, texting and socializing online is great for children's core literacy skills, according to one recent study, yet another warns that Internet addiction can be bad for their mental wellbeing. >>

Friday, December 04, 2009

70% of online marketers don't have retargeting strategies

Even though marketers are aware of the benefits of retargeting, or remarketing as it is also known, many are underutilizing it as a marketing strategy, according to new research from Advertise.com and the Search Engine Marketing Professional Organization (SEMPO). >>

Friday, December 04, 2009

How to capitalize on charitable feelings this holiday season

Partnering with a charity to improve on brand image or recognition is nothing new. Before the Internet and even before television brands were sponsoring charity drives, helping to collect money or finding ways to distribute charitable goods to consumers. The advent of the Internet is simply making this type of giving simpler - by getting consumers directly involved. >>

Friday, December 04, 2009

How social networks may improve the holiday spend

It is no secret that social networks are very quickly changing how consumers interact with both online content and other online consumers. Friendships are being made or rekindled and families are finding new ways to stay in touch. Businesses have also caught on and many brands are now in the social space to engage with consumers. According to a new Experian/Hitwise report the social space may have a larger impact on the 2009 holiday season that originally thought. >>

Friday, December 04, 2009

Report: Consumers will pay for content, if...

When it comes to online content, newspapers and magazine publishers have been complaining for years that consumers won't pay for it. They want it free. But a new report from Boston Consulting Group disagrees with that point of view, indicating that consumers will pay for content, if. >>

Thursday, December 03, 2009

Survey: Online consumers not given enough delivery options

People are demanding more and more choice from online retailers - from products to how they receive communications to customer service. Delivery options are no exception, as a new survey from multichannel logistics experts iForce discovered, but online retailers aren't yet hitting the mark. >>

Thursday, December 03, 2009

Pivotal Veracity: Email deliverability rates plummet on Cyber Monday

As global web traffic to online stores rose to almost 8 million visitors per minute during the shopping madness that occurred this Cyber Monday, email delivery rates plummeted, according to data released by email delivery specialists, Pivotal Veracity. >>

Thursday, December 03, 2009

Offerpal launches gaming rewards platform

A new platform and program for virtual goods and currency is just the latest blip on the virtual advertising screen. But, it is also a sign that virtual goods/currency is still growing and still a place where marketers can increase their brand awareness and campaign ROI. Called Offerpal Shopping, the platform is the latest addition to the Offerpal Media stable and gives rewards to gamers by allowing them to earn virtual currency as they shop online. >>

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