BizReport : Research

Research

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Wednesday, March 19, 2008

iPhone users make most of mobile web

iPhone users are making sure they get the maximum out of their devices, with a large number browsing the mobile web and watching mobile TV. >>

Wednesday, March 19, 2008

Internet radio: 33M U.S. listeners each week

The number of Americans listening to a radio station online increased during the twelve months to January 2008, according to an annual report from Edison Media Research. >>

Wednesday, March 19, 2008

Report: Email open rates drop end '07

MailerMailer has released a report showing that email open and click rates dropped in the final six months of last year, as well as providing new figures on email opening behavior. >>

Wednesday, March 19, 2008

eMarketer revises 2008 Internet ad spend forecasts

eMarketer has knocked its Internet advertising spend forecasts down by almost $2 billion in light of a potential economic rough patch. >>

Wednesday, March 19, 2008

TNS to buy Compete, create new metric solution

The merge of TNS Media Intelligence, Compete Inc. and Cymfony will give global marketers greater insight into how their brands and messages are faring globally. TNS announced earlier this month that it would acquire Compete for $75 million. >>

Tuesday, March 18, 2008

Yahoo, Click Forensics team up to tackle click fraud

Yahoo has become the first search engine to work with a third party click-tracking company to ensure online advertisers are getting what they pay for. >>

Tuesday, March 18, 2008

Local search the next trend for ecommerce

In the beginning days of ecommerce offering free shipping or online coupons was enough of an incentive to draw online shoppers. Research shows, however, that now consumers expect free shipping. That isn't the only change: consumers want products instantly but do not want to drive all over their city looking for a specific item. >>

Tuesday, March 18, 2008

Marchex: Local Online Ads Continue to Rise

Look for more of the same in 2008. That, according to a new report from local online advertising solution Marchex, which predicts that local online advertising will continue to rise, national advertisers will move into local advertising and that advertisers will increase their use of geographical targeting. >>

Tuesday, March 18, 2008

Report: Some consumers would do away with packaging

Clever packaging may not be as necessary to consumers as originally thought. Though unique or colorful packaging may catch a consumer's attention, a new study from Nielsen finds that more than half of US consumers would get rid of all consumer packaging if it would benefit the environment. >>

Monday, March 17, 2008

Security concerns hamper m-banking, m-commerce

Security and scam concerns are just a couple of the reasons that consumers aren’t embracing mobile banking and shopping, finds an Harris Interactive survey. >>

Monday, March 17, 2008

Study: Multi-channel customer service disappoints

Many websites are still making their customers jump through hoops to find answers to simple questions, finds the latest of Transversal’s annual customer service studies. >>

Monday, March 17, 2008

1 in 3 videos viewed on YouTube

YouTube continues to hold on to the top spot for American video downloads. According to the latest information from comScore, YouTube accounted for 1 in 3 video downloads in the US during January. >>

Monday, March 17, 2008

OFT web sweep analysis revealed

Over 500 UK-based retailers’ websites were examined for the Office of Fair Trading’s latest web sweep, as they sought to identify websites not upholding their regulations and continued to raise awareness among online retailers. >>

Friday, March 14, 2008

More net users in China than U.S.

Continued economic growth and improved broadband infrastructure have driven the number of Internet users in China to new heights. >>

Friday, March 14, 2008

Community category added to OPA reporting

A fifth category has been added to the Online Publishers Association’s Internet Activity Index which reflects the importance of social networking websites. >>

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