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Wednesday, November 25, 2009

Entertainment, celebrity push teens' need to know

Marketers across the Internet are searching for new ways to engage and convert teens and young twenty-somethings, but their efforts could be made simpler by listening. Listening to what teens and 20s have to say - through social postings or by the questions and queries asked via search and answer engines. And these kids are saying a lot. >>

Wednesday, November 25, 2009

WebVisible: Small business search spend up 91% YoY

Small businesses spent 93% more on search in Q3 2009 than they did in the second quarter, according to a new report from online marketing campaign management firm WebVisible. >>

Tuesday, November 24, 2009

Report: Mobile marketing is missing the mark

If you think adding or increasing your mobile ad spend will reap great rewards in the new year, think again. A new report is out from Parks Associates and indicates that mobile marketing is missing the mark by a wide margin. Researchers have found that about 40% of consumers don't want mobile ads on their phone at all and less than 20% have ad recall. >>

Tuesday, November 24, 2009

8 out of 10 mobile Internet users frustrated by search

Consumers expect their mobile Internet experience to be every bit as easy and accessible as it is on their PCs, but this isn't necessarily the case according to new research from Xiam Technologies. >>

Tuesday, November 24, 2009

[x+1] to release Media+1 in December

Add another platform to the list of platforms marketers need to consider for that next ad campaign. [x+1] is set to release the new platform, Media+1, in December; the platform combines analytics and targeting information to give online marketers the ability to design a customer audience segment. >>

Tuesday, November 24, 2009

Greystripe launches PPD platform for app developers

Unless you've been hiding under a rock for the past year, you know that 'app' is one of the newest words in the online space. From teens downloading game apps to seniors downloading accident form apps, everyone with a smartphone has at least one page of apps on their phone. >>

Tuesday, November 24, 2009

Constant Contact: Small businesses using more Internet marketing tools

The fifth annual Small Business Holiday Outlook Survey conducted by Constant Contact found that more small businesses are optimistic about this year's holiday sales than last, and more are weaving online strategies into their marketing mix. >>

Tuesday, November 24, 2009

Kaltura, Artivision partner for optimized video

Looking for more from online video seems to be a growing epidemic in the video space. Marketers like rich video but many still aren't seeing the results they want, likely because the videos aren't being optimized properly. A new partnership between video platform Kaltura and video monetization firm Artivision may help. >>

Tuesday, November 24, 2009

Report: Consumers not yet prepared to purchase via socnets

The latest Consumer eTail report from GSI Commerce found that, while British consumers expect to spend more online during the holiday season, very few said they would be likely to purchase via social networks. >>

Monday, November 23, 2009

RatePoint: Reviews on websites increase traffic, trust and sales

Many consumers have their purchasing decisions affected by reviews they read online and online small businesses are seeing significant returns as a result of adding reviews to their websites. >>

Monday, November 23, 2009

CMO: Demonstrate insight and intimacy to engage via email

Brands that continue to send irrelevant, mass mailings either by mail or email risk alienating consumers by demonstrating a lack of insight and intimacy, reveals a new poll from the Chief Marketing Officer Council and InfoPrint Solutions. >>

Monday, November 23, 2009

Internet Marketing 101: The difference between quality traffic and conversions

Whether you're a complete e-business newbie or you're trying to improve sales and profitability after a year or so, you may be mistaking a good-seeming metric for something else. Namely, the traffic metric. Marketers new and old continue to be hung up on the traffic metric: if there are 100 consumers visiting my site daily that's good enough. While 100 new consumers visiting is good, if only one or two of these are converting sales, it's not so good. >>

Monday, November 23, 2009

What to expect from Black Friday 2009

Wondering what to expect this Friday as online and offline shoppers head to their favorite stores in search of the perfect holiday gifts? A new survey of more than 1,000 'wishlist' shoppers using the Lottay platform indicates that consumers are looking for something special this holiday season - and marketers prepared to grant these wishes will likely reap the rewards. >>

Friday, November 20, 2009

Eyeblaster: Video ads don't perform well in social environments

While Nielsen Online recently released data showing that time spent watching videos on social networks has risen almost 100% in the year to October, 2009, Eyeblaster has shown that social environments aren't necessarily the best for video advertising. >>

Friday, November 20, 2009

More proof email is alive and kicking among SMBs

It's not like more proof is needed, but just in case you needed more VerticalResponse has released data showing that email marketing is still a valued channel among small and medium sized businesses. >>

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