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Wednesday, April 23, 2008
Forecast: Interactive Classified, Vertical Ads To Reach $14 Billion
Online marketers can expect classified and vertical advertising revenues to continue to creep up in the coming years according to a recent forecast from The Kelsey Group. The report predicts that online classified ads and vertical ads will reach just over $14.5 billion by 2012. >>
Wednesday, April 23, 2008
Accenture: Consumers are loyal to content, not channels
According to Accenture's Global Broadcast Consumer Survey, consumers continue to disengage with television as a whole but they remain loyal to their favorite programs. What does this mean for online marketers? Because correlations can be drawn between television and online habits, whether video is used or not. >>
Tuesday, April 22, 2008
Rapid growth ahead for Web 2.0
Forrester Research predicts that spending on Web 2.0 will grow rapidly over the next few years as large companies embrace the various technologies. >>
Tuesday, April 22, 2008
Hitwise: Video served nearly equally from search engines, social networks
With more marketers taking a deeper look at online video, it bears further scrutiny. According to recent reports from both Hitwise and comScore, online video hit a new high in March with more than 10 billion videos served to consumers. The comScore report indicated a 66% increase in video viewing year over year. >>
Tuesday, April 22, 2008
Study: Moms are word of mouth champions
New research has found that new moms and moms-to-be are the champions of online word of mouth and don’t restrict their topics of conversation to child-related issues. >>
Monday, April 21, 2008
40% Europeans strangers to Internet
Eighty percent of online Europeans have broadband connections, according to recent report issued by the European Commission, but 40% of EU citizens never use the Internet. >>
Monday, April 21, 2008
comScore: Experience is key for online bankers
Online banking is becoming more popular everyday but just as in person banking, customer experience is the key. According to a recent report from comScore, the online experience - from customer service to widgets to chats - is what keeps users coming back. >>
Monday, April 21, 2008
In-Stat: Hosted IP Centrex shows steady growth
Here is a little good news for the digital world: according to a recent report from In-Stat, hosted IP Centrex seats continue to show steady growth worldwide. >>
Monday, April 21, 2008
More publishers are syndicating content
Advertising networks are catching on fast: the more content the better. Which is why many publishers and advertising networks are now syndicating content throughout their network sites. Jumpstart Automotive Media is one network which recently began syndicating content across its network of sites. >>
Friday, April 18, 2008
Bazaarvoice: Online reviews overwhelmingly positive
British consumers are more positive than their American counterparts when it comes to leaving reviews on websites, according to Bazaarvoice’s recent analysis of over 34,000 across multiple retail categories. >>
Friday, April 18, 2008
Merkle: Consumer attitudes to permission-based email
A study measuring and tracking attitudes and behaviors towards permission-based e-mail among U.S. consumers has been published by database marketing firm Merkle. >>
Friday, April 18, 2008
comScore: 10 billion videos viewed in February
If there was any doubt that online video was slow to catch on, a new report from comScore should dispel those thoughts. Researchers found that in February in the United States, more than 10 billion videos were viewed. >>
Friday, April 18, 2008
ContextWeb: In-context ads are more effective
A recent study indicates that the new in context targeting platforms may be a huge advantage to marketers. The study, commissioned by ContextWeb and performed by Online Testing Exchange (OTX), found that ads shown in context have a better chance of appealing to in-market consumers. >>
Friday, April 18, 2008
JupiterResearch: Wireless users not interested in premium music
Marketers interested in capturing wireless subscribers attention by offering music may want to try another tactic. According to a recent report from Jupiter Research nearly 75% of subscribers aren't interested in premium music offerings. >>
Thursday, April 17, 2008
Recruitment advertisers look to online video
Online recruitment advertising is becoming especially popular with job and employer-related websites, according to new research from Borrell Associates. >>
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