BizReport : Research

Research

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Wednesday, February 20, 2008

Consumer confidence is falling

The U.S. is in the middle of an election year so it probably isn't a surprise that consumer confidence is in question or even that confidence has fallen in the past year. It is a surprise, however, how much consumer confidence has fallen in the past 12 months. According to BIGresearch, consumers are only half as confident as in 2007. >>

Tuesday, February 19, 2008

Can the iPhone increase email marketing ROI?

The iPhone has certainly changed how consumers look at the mobile Internet and at their communication in general. But can it also change how email marketers plan and execute that next campaign? It likely should according to a recent study from Marketing Sherpa. >>

Tuesday, February 19, 2008

Shoppers offline purchases are driven by online research

It appears that even more shoppers are using online retailers to search for specific products but they aren't buying those products online. A recent report from ShopLocal indicates that online shopping, for some, is simply research. >>

Tuesday, February 19, 2008

M:Metrics: Mobile gamers are playing old games

Millions of users are playing mobile games but according to a recent M:Metrics report, they aren't downloading new games. The report notes that while more than 98 million users are playing mobile games, most are playing games native to their mobile phone, indicating a huge upsurge of possibility for downloaded mobile games. >>

Tuesday, February 19, 2008

British shoppers frustrated with offline shopping experiences

Limited stock, crowded stores and poor customer service are driving more and more British shoppers away from the High Street stores and online, according to recent research by Accenture. >>

Monday, February 18, 2008

Big-4 Publishers launch online ad network

Four big-time publishers aren't giving up the ad wars without a fight. Gannett Company, Hearst Corporation, Tribune Company and the New York Times Company have formed their own advertising network called quadrantONE. >>

Monday, February 18, 2008

Survey: Online shoppers want better integration

Integrating online and offline aspects of your retail store is an increasingly important aspect of business. According to a recent survey from Sterling Commerce, online and offline shoppers from high-income brackets and who are students, are more likely to buy from hubs that offer integrated options. >>

Monday, February 18, 2008

Viewers spend 800+ minutes/month with online video

There are three distinct viewer groups for online video according to a recent comScore and Media Contacts study and all three segments are specific behavioral profiles. >>

Thursday, February 14, 2008

UK mobile carriers join up to target users

There is a new collaboration making waves with UK mobile carriers and users. The Global System for Mobile Association (GSMA) has announced a group effort between Vodafone Group, Telefonica 02 Europe, T-Mobile International, FT-Orange Group and 3, all European mobile carriers, to better target mobile users. >>

Thursday, February 14, 2008

Nielsen: 85% of consumers shopped online in 2007

Over the past two years, online shopping has seen a 40% surge in growth. According to a recent Nielsen Online report, more than 80% of online consumers shopped online in 2007, bringing total use over the past two years to the 40% growth mark. >>

Thursday, February 14, 2008

Bebo, Intercasting partner for mobile-social platform

Mobile users have a new platform to upload and share the content they create. Which means advertisers also have another chance to reach out to consumers through a social marketplace. Using the AnthemT platform, Bebo's users now have access to Intercasting's mobile social realm. >>

Wednesday, February 13, 2008

Nokia launches a mobile ad network

Mobile phone developer Nokia has launched a premium advertising network. The Nokia Media Network includes mobile publishers like AccuWeather, Reuters and Hearst signed on to provide content for mobile users. >>

Wednesday, February 13, 2008

Study: Some click-through rates may be distorted

Every click may not be created equally. According to a recent Starcom USA study, some so-called "heavy clickers" are distorting the click through rates that companies are receiving. Researchers from Starcom USA, Tacoda and comScore found that heavy clickers account for half of the click-throughs for display ads. >>

Tuesday, February 12, 2008

What do consumers want from a website?

With more eyeballs than ever trained on the Internet, website owners need to ensure they’re giving consumers the experience they’re after. Forrester Research recently released findings from a recent survey which asked consumers what they expect on a website. >>

Tuesday, February 12, 2008

New Platform Measures The Brain to Test Ad Engagement

There is a new metric to consider when finalizing your next advertising campaign: the brain metric. The platform at NeuroFocus, a research firm, analyzes the brainwaves of participants to determine how these consumers are reacting to the ad. >>

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