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Tuesday, March 25, 2008

Women are game for product ads

Where would you expect to find your most responsive 45+ years of age female demographic online? Perhaps not quite where you’d expect to find them, reveals Dynamic Logic. >>

Tuesday, March 25, 2008

Record traffic levels for Yahoo Buzz publishers

Yahoo may well be on target to increase sales by more than the 70% it predicted if its social news site continues to perform as well for media publishers as it has done during the first few weeks of closed-beta. >>

Tuesday, March 25, 2008

Autobytel pimps MyRide.com

Spending on traditional classified ads is dropping and car dealers are looking for more cost-effective ways to generate traffic to their local dealerships. >>

Monday, March 24, 2008

Oridian to serve ads exclusively to Goal.com

Sports-minded advertisers have a new partner, at least in the soccer world. Late last week, online advertising network Oridian, Ltd. Entered into a partnership to provide exclusive ads to Goal.com, the world's highest-trafficked soccer website. >>

Monday, March 24, 2008

Media Audit: Minorities are shopping more online

Minority groups in America are increasingly turning to the online realm for their shopping. According to a recent report from The Media Audit of the 145 million (surveyed) online shoppers, 58 million are from a minority group. >>

Friday, March 21, 2008

Hitwise: Question/Answer website business is booming

Advertisers may want to pay a little more attention to those question and answer websites. According to a new report from Hitwise, visits to Q&A websites increase by nearly 120% between March 17, 2007 and March 15, 2008. >>

Thursday, March 20, 2008

How to make the most out of social marketing

It seems there is no getting away from social marketing because more and more consumers are turning to social platforms, not only to meet people but also to make purchasing decisions. A new study from TNS Media Intelligence/Cymfony could help marketers with a social media strategy. >>

Thursday, March 20, 2008

comScore: Emerging markets key to online growth

In 1996, US users accounted for 66% of the world's Internet population. That is only one of many things that have changed in the past twelve years. According to a recent comScore report, only 22% of the world's online population is now from the US and emerging markets are pushing growth in the digital realm. >>

Wednesday, March 19, 2008

Video advertising in need of standards

A technology-driven media services company has revealed some interesting findings from research carried out to better understand the perceptions and experiences of online video ad buyers. >>

Wednesday, March 19, 2008

iPhone users make most of mobile web

iPhone users are making sure they get the maximum out of their devices, with a large number browsing the mobile web and watching mobile TV. >>

Wednesday, March 19, 2008

Internet radio: 33M U.S. listeners each week

The number of Americans listening to a radio station online increased during the twelve months to January 2008, according to an annual report from Edison Media Research. >>

Wednesday, March 19, 2008

Report: Email open rates drop end '07

MailerMailer has released a report showing that email open and click rates dropped in the final six months of last year, as well as providing new figures on email opening behavior. >>

Wednesday, March 19, 2008

eMarketer revises 2008 Internet ad spend forecasts

eMarketer has knocked its Internet advertising spend forecasts down by almost $2 billion in light of a potential economic rough patch. >>

Wednesday, March 19, 2008

TNS to buy Compete, create new metric solution

The merge of TNS Media Intelligence, Compete Inc. and Cymfony will give global marketers greater insight into how their brands and messages are faring globally. TNS announced earlier this month that it would acquire Compete for $75 million. >>

Tuesday, March 18, 2008

Yahoo, Click Forensics team up to tackle click fraud

Yahoo has become the first search engine to work with a third party click-tracking company to ensure online advertisers are getting what they pay for. >>

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