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Friday, November 06, 2009

Marketing in social media not off-putting to users

More research has added weight to the assertion that social network users are receptive to brand marketing messages in their various social environments and are happy to recommend products or services themselves. >>

Friday, November 06, 2009

Podcasts, webinars most-used social media business tools

A new study into how business professionals across North America utilize social media in the workplace has found podcasts and webinars to be the top resources used and Facebook to be the most popular social networking site. >>

Friday, November 06, 2009

comScore: Ecommerce down in Q3

The mall in your town may have a lot of traffic but chances are that traffic still isn't buying like it was a year or two ago. The same is true of online traffic. According to a new comScore report ecommerce spending (non-travel) is down 2% year over year, an indicator that the holiday spend may also be down this year. >>

Friday, November 06, 2009

Last Exit: Three big trends for 2010

Although technically not even into the full holiday shopping season, most marketers are already looking ahead to 2010 campaigns and revenue projections. To help with this digital strategy and research firm Last Exit is trending 2010 - with some surprising results. >>

Thursday, November 05, 2009

Pew: Social isolation can't be blamed on technology

It appears that spending longer in front of a screen isn't bad for people's social interaction, after all. A new Pew Internet & American Life Project study shows that those who use information and communication technologies, such as mobile phones and the Internet, are actually more social and have more diverse social networks as a result. >>

Thursday, November 05, 2009

Travel industry tunes in to Twitter

Twitter is becoming a mainstream communication channel for B2C and B2B enterprises alike. Even travel industry players are increasing their use of the micro-blogging platform to communicate with users, as a recent survey discovered. >>

Thursday, November 05, 2009

Internet Marketing 101: How to help your startup to succeed

Over the past two years the global economy has staggered. In the US, the unemployment has risen to an all-time high of nearly 10%. The interesting news, however, is that many of these 'laid off' or 'downsized' workers aren't job-hunting. They are striking out on their own as entrepreneurs. The bad news is that many of these entrepreneurial spirits won't make it without a better game plan - one that includes all aspects of online marketing. >>

Thursday, November 05, 2009

BIA/Kelsey: DOOH revenues to reach $3.7 billion by 2013

Look for more and more advertising capital to be pushed toward Digital Out Of Home (DOOH) networks over the next three years. According to the latest forecast from BIA/Kelsey Group the DOOH spend will reach up to $3.7 billion in 2014. That is up from the expected $2.2 billion in ad revenue for 2009. >>

Thursday, November 05, 2009

New platform uses reputation to make recommendations

When it comes to ecommerce and brand awareness there is nothing like a good recommendation to start consumer conversations in the social space. A new startup called Discover My Network is using this reputation trend to push music, video and social spaces across the Internet. And it may be something your brand can use. >>

Wednesday, November 04, 2009

Online radio ad revenues continue to rise

With the continued decline of traditional ad spending, radio stations have had to up the ante online and, according to new online revenue projections from SNL Kagan, their efforts are paying off. >>

Wednesday, November 04, 2009

How to butter up "the sandwich generation"

There's a growing section of society in the U.S. today that marketers should be aware of. They are multi-generational caregivers who care for their elderly parents while bringing up their own young family. Because of their situation, "stuck in the middle" as it were, they have been dubbed "the sandwich generation". >>

Wednesday, November 04, 2009

Three steps to better product descriptions

The key to sales is quality content. Have you heard that somewhere before? Probably, and rightly so. But do you know the difference between quality content and problem content? Chances are you don't. Here are three tips to increasing the quality in product descriptions to drive more traffic and convert more sales. >>

Wednesday, November 04, 2009

Touchscreen mobile adoption skyrockets more than 150%

In the past year, touchscreen mobile devices including the iPhone, have increased adoption rates at a staggering pace. Good news for mobile marketers offering more than simple text offers or coupons, but what about marketers just getting into the market? Is there still room for the touchscreen mobile market to grow? >>

Tuesday, November 03, 2009

iPerceptions: Why website visitors aren't buying

A survey of U.S. online shoppers has thrown some light on the disparity between the number of people visiting e-commerce websites to research and the number who go on to make a purchase. >>

Tuesday, November 03, 2009

Internet Marketing 101: Do's and Don't's for Green Marketing

Do you have a green product? Or are you investing in green packaging? Or has your product always been green but you've not been able to capitalize on that fact? Kermit the Frog said, "It's not easy being green," and many marketers have found that to be true. Good news, though, there is growing interest in all things green if you know how to approach consumers - including other businesses and the government - in the right way. >>

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