BizReport : Research

Research

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Monday, August 11, 2008

Report: Online health site usage tapers off

The number of so-called cyber-chondriacs - those consumers consumed with needing medical information to self-diagnose or research ailments - is beginning to taper off. This according to a recent Harris Interactive Poll. What does this mean for advertisers? Perhaps just a simple warning that investing more and more of the ad budget to content sites geared toward health information should also reach it's maximum. >>

Monday, August 11, 2008

Are You Serving Ads In the Right Online Places?

A new report from Mediamark Research & Intelligence (MRI) sheds light on how ads are being served across America - and in turn how Americans are responding to those ads. Are your online ads being shown in the right places? >>

Monday, August 11, 2008

Should advertisers consider cookie-less ads?

It seems each week, another headline touts the demise of online advertisers because of privacy concerns. Recently in the United State, the House of Representatives Committee on Energy and Commerce has taken up the flag and is considering more changes to acceptable and unacceptable online advertising practices. >>

Friday, August 08, 2008

Are consumers really engaging with your site?

Consumer engagement is crucial whether your site is an ecommerce hub or the product page from a manufacturer website. How can you better engage the audience? Simply by improving the quality of the content delivered to the consumer base. However, you may not know how well the content on your site is engaging the audience if you don't have the correct metrics in place. A recent report from Forrester research shows how to better engage the audience. >>

Friday, August 08, 2008

Report: Online campaigns, research influence in-store sales

Here is one more reason to advertise online: kids getting ready for the back-to-school rush are shopping online. Although this doesn't translate to online sales, it does translate to in-store sales. According to a new report from Performics, teens are shopping online and influencing their parents' in-store purchases. >>

Friday, August 08, 2008

What do mobile users really want from video?

Any time a new content choice is given to consumers, marketers are going to rush to figure out exactly what users really want from the new offering. Mobile video is the latest opportunity that has at least a few marketers scratching their heads. Do consumers want user-generated content or to watch a favorite TV show? Will the consumer watch a pre- or post-roll ad? >>

Thursday, August 07, 2008

Google continues to dominate U.K. search

Google continues to reign supreme in the U.K., nudging its share of search up 0.5% to take it over the three-quarter mark. The gap between the search engine giant and its nearest rivals is now as big as it’s ever been. >>

Thursday, August 07, 2008

Russia's online ad spend rising

Online advertising in Russia is growing at a rate of knots, reports The Moscow Times, a fact that is not surprising given the rising number of Internet users in the country. >>

Thursday, August 07, 2008

College students study brands for social responsibility

College students are wealthier than in previous years, representing $53 billion in discretionary buying power, and there are more of them, which is great news for retailers. But there’s a catch. To pique their interest in your brand you’ll need to exhibit a commitment to being “socially responsible”. >>

Wednesday, August 06, 2008

American Apparel tops display ad use rankings

Some of the major online clothing retailers are using display ads, some with views in the hundreds of millions. However, comScore suggests that most major online clothing retailers could do more to make the most of their Internet ad campaigns. >>

Wednesday, August 06, 2008

Are you integrating SEM with offline channels?

Over half of search marketers are integrating their search efforts with offline marketing, according to a new study by iProspect and JupiterResearch. Lack of budgets and staff are stopping many from making the move. >>

Wednesday, August 06, 2008

Social media ousting email?

The growing popularity of social media is being seen as responsible for the falling use of email. Such are the findings of a recent JupiterResearch survey. >>

Wednesday, August 06, 2008

AOL: Consumers are addicted to email

Here is one more reason to authenticate your email marketing messages: an AOL study reports that consumers are addicted to - and overwhelmed by - their inboxes. According to the study more than 51% of email users check their inboxes at least 4 times each day. However, this addiction doesn't seem to be making a difference for legitimate email marketers. Is there anything you can do to change that? >>

Tuesday, August 05, 2008

Gartner: Marketers must acknowledge Gen V

Marketers have another demographic to monitor and target thanks to the Internet. The new group defies all other traditional demographics with a unique blending of attitudes, interests and general behavior. >>

Tuesday, August 05, 2008

Demand for mobile payments to rise

Over 38% of respondents to a global IDC survey said they would rather leave their house for a day without their wallet and keys than their mobile phones. >>

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