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Thursday, October 22, 2009

Study: Gen Y can't live without email, texting

Madison Avenue may be raving about the potential of social networks but don't tell Gen Yers. They don't care. According to a new report from The Participatory Marketing Network, Gen Y consumers would abandon social networks in favor of texting and email. >>

Wednesday, October 21, 2009

Dynamic Logic: Quality of creative is key to ad campaign success

A new study suggests that factors such as ad targeting, size and placement aren't half as vital to the success of a campaign as the quality of the creative. But surely it can't all boil down to imagery? >>

Wednesday, October 21, 2009

Consumers expect brands to engage via new media

As part of the 2009 Cone Consumer New Media Study, consumers' interactions with brands were explored and it was found that more people than last year believe companies, or brands, should not only have a new media presence, but should engage with consumers. >>

Wednesday, October 21, 2009

Major British high street retailers up the ante online

British high-street retailers have upped the ante when it comes to improving the usability of their websites, but WHSmith remains the top ranked website for the second year running. >>

Wednesday, October 21, 2009

Study: Offline ads more influential with consumers

When it comes to consuming content, publishers and marketers alike know that consumers are taking in more online content than offline, especially when it comes to newspapers and radio. But, when it comes to interacting or engaging with advertising, the offline measures still hold a sphere of influence. How can that be? It may seem strange but a new study from TargetCast tcm finds this to be true: consumers consume content online but are more influenced to make purchases by offline ads. >>

Wednesday, October 21, 2009

DMA: Over half of ad spending on direct marketing

Do marketers still think direct is best? According to a new report from the Direct Marketing Association it is, with over half of advertising expenditures in the direct realm. Researchers found that, in the US, 54% of advertising is direct to the consumer; this is the fifth year in which direct marketing efforts have seen an increase. >>

Tuesday, October 20, 2009

Retailers - improve your pick-up strategies for the holiday season

No, this isn't advice for the office Christmas party, instead it's a peek into what retailers are and are not doing to maximize sales via the cross-channel experience they offer to their customers. >>

Tuesday, October 20, 2009

Consumers keen to be kept abreast of deals via mobile

Few mobile users currently receive alerts about specials, deals or sales being offered by their preferred outlets via their devices but, according to a new survey by Harris Interactive and 1020 Placecast, many would be interested in such a service. >>

Tuesday, October 20, 2009

Mobile Internet experiences falling short of expectations

People expect their Internet experiences on mobile to be every bit as satisfying as those on their PC, but that's not what they're getting according to an Equation Research study, commissioned by Internet application experience management company, Gomez. >>

Tuesday, October 20, 2009

Internet Marketing 101: Tips for reducing shopping cart abandonment

You've got a well-designed ecommerce hub. You're keeping up with competitor offerings and specials. You've developed a list of consumers and are monitoring the list to add new members or remove non-responding members. And yet consumers are still abandoning shopping carts or clicking-not-buying. The problem may be a small oversight that is having a big impact. >>

Tuesday, October 20, 2009

Coupon availability beginning to dictate shopper decisions

Most etailers and even offline retailers expected it to happen. Still, the results from the second annual Benchmark Survey on Consumer Coupon Behavior may startle some because of the number of consumers changing their habits. The survey found that nearly 30% of consumers are now deciding where to purchase items based on coupons offered and more than 20% will leave one store for another if the second store offers a coupon. >>

Monday, October 19, 2009

Broadband access major consideration for Brits buying homes

British house buyers have many things to consider when choosing a home. Is it in a quiet area? Does it have good public transport access? Are there good schools/pubs/shops nearby? And then there's the latest deal-breaker - does it have good broadband access? >>

Monday, October 19, 2009

Do ads focusing on the recession turn consumers off?

Does making reference to the recession in an advertisement make consumers feel drawn towards it or turned off? A new survey from Adweek Media and Harris Interactive finds that, on the whole, consumers don't really care. >>

Monday, October 19, 2009

Online conversion rates up but satisfaction down

New research reveals that online retail and ecommerce businesses have improved their conversion rates in the past 12 months, but far from all are happy with their conversion rates. >>

Monday, October 19, 2009

For consumers, Internet crucial to brand awareness

Brands and marketers have long known that the Internet is a good way to give consumers more product information. Many, however, may not realize how much consumers are now relying on the Web to find product information and to make informed purchasing decisions, especially when it comes to medical information. >>

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