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Thursday, October 08, 2009

New girl-centric website already going viral

There is a new place for young females to hang out, and they are flocking there like bees to honey. This week the Suddenly Darling website officially launched as a place for teenage girls and young women to congregate, chat fashion and get fashion tips. More importantly, the information provided isn't just a 'what's hot' hub, the site offers girls advice on self-worth, an area that has been woefully lacking both online and offline. >>

Thursday, October 08, 2009

ChaCha rolls out mobile couponing platform

The coupon craze just keeps getting bigger in the US as consumers look for ways to continue cutting back. Whether clipping coupons from Sunday inserts or looking for coupons via computer or mobile, millions of consumers are clipping and saving - and creating a potential boon for marketers ready to offer their own discounts. >>

Wednesday, October 07, 2009

Rubicon Project launches REVV

Online ad tech firm The Rubicon Project has launched a new service for publishers which should help them keep a better grasp on campaigns across a number of different advertising networks. REVV, Rubicon's answer, allows online publishers to manage direct and indirect ad inventory so that each impression receives the highest paying demand source. >>

Wednesday, October 07, 2009

New study links search and social

Correlations have been made between display and search marketing as well as between display and social marketing. But a new report from GroupM Search and comScore shows a link between search and social marketing efforts. Researchers found that searchers engaged with branded social media were more likely to query a low-funnel term than those not engaged. >>

Wednesday, October 07, 2009

Survey: Holiday spend could be a record low

Several holiday spending forecasts have come out so far this autumn with many reporting no rise in spending. A new forecast from Burst Media continues the trend, but also goes so far as to suggest a record low year for holiday buying. The survey found that nearly 63% of consumers plan to spend 'the same or less' than they spent in 2008. >>

Wednesday, October 07, 2009

Web traffic from Facebook most loyal

Attracting website visitors is great news, but attracting loyal, repeat visitors is something to write home about. But, where do you find them? According to a new study by online ad network Chitika, there are a couple of social media sites that marketers should focus on. >>

Tuesday, October 06, 2009

Many marketers ignore feedback culled from social media

Hands up all those who take their company's social media feedback and use it to make changes to products or marketing programs? According to new social media survey, there won't be many hands in the air. >>

Tuesday, October 06, 2009

Another quarter, another decline in ad revenues

New data from the Interactive Advertising Bureau and PricewaterhouseCoopers shows that U.S. Internet advertising hasn't escaped unscathed from recent economic difficulties. >>

Tuesday, October 06, 2009

Pharma marketers looking for new way to attract consumers

Bad news for pharmaceutical marketers. Warning letters to marketers from the FDA have caused a large decline in the number of sponsored link exposures. According to metrics firm comScore, sponsored link exposures dropped by up to 50% after the FDA sent warning letters, reminding pharma marketers that 'fair balance language' should be included in all sponsored link advertising. >>

Tuesday, October 06, 2009

Study: Publishers pushing mobile

When it comes to publishers, many are pushing the boundaries of mobile in the hopes of appealing to consumers who want information immediately not with the morning newspaper. According to a recent report from the Audit Bureau of Circulations nearly three-quarters (70%) of publishers are looking into mobile more this year than in 2008. >>

Monday, October 05, 2009

Study: Online retailers prefer social, retail chains choose mobile

A new study from research and advisory company Retail Systems Research LLC shows a difference in choice of high value e-commerce opportunities among emerging technologies between retail chains and merchants who conduct most of their business online. >>

Monday, October 05, 2009

Why do women outnumber men on major socnets?

A social media guru has published statistics that prove what many have known for some time - women are the dominant sex on social networking hubs. But why? >>

Monday, October 05, 2009

Internet Marketing 101: 8% of consumers account for the majority of display ad clicks

Did you know that, when it comes to display advertising, you may be engaging less than 10% of the online population? Does that make you more nervous about launching that next campaign? It should. According to new research from comScore and Starcom USA, 85% of display ad clicks are coming from roughly 8% of the online population. >>

Monday, October 05, 2009

Study: All ages concerned with privacy issues

When it comes to private information it isn't only Boomers and Seniors who have concerns. Contrary to popular belief, the younger generations are also concerned about their private information - despite the fact that most have always used computers and the Internet. >>

Friday, October 02, 2009

Study: Internet integral to British life

The majority of the British online population is now shopping, managing their money and socializing online, according to a new report from online comparison and switching service, uSwitch. >>

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