BizReport : Research

Research

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Friday, December 21, 2007

Online sales surge as delivery deadlines loom

Bricks and mortar stores may currently be working extra hard to attract shoppers in off the street, but online e-tailers saw a surge in online sales at the start of this week. >>

Friday, December 21, 2007

Can ad networks help save newspapers?

Earlier this year Merrill Lynch predicted that newspaper advertising revenue would drop nearly 4% by the end of 2007. With circulation dropping, as well, many newspapers have begun looking in a new direction to help stem the tide: online ad networks. Can ad networks help newspapers rebound? >>

Friday, December 21, 2007

How advertisers can take advantage of the viral video trend

Teens may be downloading online video like crazy but when it comes to uploading favorite clips or user generated content, boys are tops. According to a recent report from the Pew Internet and American Life Project about 19% of teenage boys have uploaded a video clip while only 10% of teen girls have done the same. >>

Friday, December 21, 2007

Hola Networks extend to reach nearly 5 million users

After launching their Hispanic-targeted online advertising network, the first of its kind, just a few months ago Hola Networks reports expanding their reach to nearly 5 million unique users. The fast growth is thanks in part to new relationship with publishers including the Hispanic version of CareerBuilder.com and HogarLatino.com, a home improvement site focused on the Hispanic market. >>

Thursday, December 20, 2007

Majority of online shoppers very satisfied with service

Online shoppers have, overall, been very happy with the customer support they received during the holiday shopping season this year, finds Nielsen Online. >>

Thursday, December 20, 2007

TV viewers turning to Internet

Watching television shows online is becoming very popular, with Internet users demanding more professionally produced content and interest in user-generated content waning. >>

Thursday, December 20, 2007

Pew identifies social networking gender split

Social networks are fuelling the rise in number of teenagers with personal information online, according to research by the Pew Internet & American Life Project. >>

Thursday, December 20, 2007

Rise in search for gift cards

Gift cards are becoming increasingly popular and acceptable which is just as well because, according to recent Hitwise figures, there are a lot of people searching for them online. >>

Thursday, December 20, 2007

Online shoppers turn to departmental sites and share their experiences

More shoppers are turning to online venues in 2007 but you may be surprised who is benefiting the most. Department store websites, according to a recent report from online analytics firm Cormetrics, have seen the largest growth year over year. Department store ecommerce sites grew 37% YoY. >>

Wednesday, December 19, 2007

Pew says 'Google yourself regularly'

Phew! I’m normal. It seems I’m not alone when it comes to Googling my name to see what information pops up. >>

Wednesday, December 19, 2007

AdReady secures $10 million more in funding

It looks as if self-service advertising platform AdReady is here to stay. This week the company announced they had received an addition $10 million in funding. Since the company's launch in October, marketers have logged on to create their own accounts - and their own ads - in large numbers so that they would have more control over the ad product and their ad dollars. >>

Wednesday, December 19, 2007

Survey: 89% of consumers prefer online shopping

A recent survey from online retailer Safe Home Products sheds a little light on the increase in online shopping this holiday season. According to survey respondents 89% prefer online shopping over in-store shopping. >>

Tuesday, December 18, 2007

WOM absent from communication strategy

The importance of word-of-mouth is being seriously underestimated by many communicators and is often overlooked as a valuable component to a communications strategy, finds an annual survey by Ketchum. >>

Tuesday, December 18, 2007

Phishers net more victims during 2007

A new survey conducted by Gartner has found that the number of successful phishing attacks in 2007 rose, although the average amount lost per consumer decreased. >>

Tuesday, December 18, 2007

eMarketer: Social marketing to surpass $2 billion in '08

One trend that is likely to continue into 2008 is the social marketing trend. According to a recent eMarketer report, social network advertising will nearly double in 2008 to reach more than $2 billion for the year. >>

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