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Wednesday, September 23, 2009

Online trumps traditional media in influencing travelers

Over half of U.S. adults took at least a two day trip in the last two years, yet under half used the Internet to research topics related to travel, according to new data released by Ad-ology Research. >>

Wednesday, September 23, 2009

Online advertisers increasingly turn to ad networks

Flexible payment models and increased audience reach are both driving online advertisers to increase their use of ad networks, according to new research conducted by eConsultancy and sponsored by the Rubicon Project. >>

Wednesday, September 23, 2009

Panache launches Ad IQ for video publishers

Online video advertising may get a boost from a new offering from Panache. Called Ad IQ, the platform helps online video publishers push advertising ROI by offering deeper metrics. >>

Wednesday, September 23, 2009

ABA: Online banking in U.S. preferred method

Online banking has overtaken visiting a branch in person as the preferred method of dealing with day to day finances, according to a new study by the American Bankers Assocation (ABA). >>

Wednesday, September 23, 2009

Study: Consumers go mobile with Twitter

When it comes to social networking, consumers can be found logging on and sharing details from daybreak until midnight. But, when it comes to one particular social networking tool, consumers are doing much more. A new Crowd Science study finds that consumers are turning social tool Twitter into a mobile phenomenon. >>

Tuesday, September 22, 2009

GroupM: More marketing dollars will be diverted to digital

As if more proof was needed that marketers are increasingly devoting their budgets to the Internet, GroupM has released a new, international study that predicts online advertising will account for an even larger chunk of global ad spend next year. >>

Tuesday, September 22, 2009

Manpower, not budget, being allocated to social technologies

Recent studies have suggested that professionals are increasingly using social technologies within key areas of business, with marketing being its prime use. But not all professionals are willing to throw valuable budget at social technologies, instead they prefer to dedicate manpower. >>

Tuesday, September 22, 2009

When it comes to money, men are more optimistic

Is it time to focus on men rather than women when it comes to advertising? That seems to be the indication from a recent Performics study, which found that men have a more optimistic outlook when it comes to the economy. Because women are more pessimistic, it would seem that targeting men could be a better way to improve campaign ROI. >>

Tuesday, September 22, 2009

Internet Marketing 101: The Case for Semantic Advertising

When it comes to online marketing, there are a plethora of options. Pay per click, online display, online video, text ads, email marketing. And when it comes to targeting there are just as many options. One of these options has gotten much press of late because it matches the intent of online content with the intent of the ad. It's called Semantic Advertising. >>

Monday, September 21, 2009

Live conferences, exhibitions going virtual

Has attendance of your live conferences or exhibitions been a little slack of late? If so, perhaps you'd attract more visitors if you hosted your event online. Recent surveys show a willingness of marketers to host and attend in virtual venues, especially in tough economic times where budgets must stretch far. >>

Monday, September 21, 2009

McAfee: Security cues reassure online window shoppers

Most e-commerce websites experience shopping cart abandonment, but the rate at which it occurs can be very much down to the complexity of the purchase process. Another reason behind shopping cart abandonment is the lack of any trusted security cues, according to a new study from security company McAfee. >>

Monday, September 21, 2009

Report: 95% of clicks fraudulent?

They say that a click is a click, but according to a recent Mpire report, using AdXpose, all clicks aren't equal. Especially clicks generated from run-of-network (RON) online advertising buys. According to the report up to 95% of these clicks and up to 50% of the ad impressions are generated from fraudulent sources. >>

Monday, September 21, 2009

McAfee: Two-thirds of shopping cart abandoners return

Sometimes, they come back. Nope, that isn't just a movie term any longer. According to a recent McAfee study, two-thirds (65%) of shoppers who abandon shopping carts return after a day or so. When they return, they complete the purchase. >>

Monday, September 21, 2009

Epsilon: Try email to engage Millenials

When it comes to email marketing, it may behoove marketers to target a new - and younger - demographic. Although for years studies have shown that older Americans, specifically Boomers and the over 65 set, are more receptive to email marketing. This new study shows that Millenials, those between 18 and 25 years of age, may be a good target, too. >>

Friday, September 18, 2009

OPA: Content is king online

On the Internet, content is king - not social networks or email - but good quality, engaging content, according to new analysis by the Online Publishers Association. >>

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