BizReport : Research

Research

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Monday, September 15, 2008

Another online ad spend forecast, another downwards revision

For the last few months forecasters have been revising their global online ad spend predictions… downwards. Another report, this time from Jefferies & Company, reflects a similar trend. >>

Friday, September 12, 2008

IMRG: British shoppers prepare to go online for Xmas gifts

The rush of reports about consumer shopping behaviors in the run up to Christmas has begun. The most recent, from the Interactive Media in Retail Group, found that almost 80% of Brits intend to shop for seasonal gifts online. >>

Friday, September 12, 2008

Customer retention becomes business priority

New research carried out by SPSS Inc. has revealed customer retention as a top priority for European businesses, as consumers become less brand loyal and more price sensitive. >>

Friday, September 12, 2008

Are you getting the best payment processing deal?

Are you happy with your credit card processor? Are you getting the best deal? Many small businesses across the U.S. aren’t which has led to the launch of a comparison-shopping website for B2B financial services. >>

Friday, September 12, 2008

Are marketers doing enough in the mobile realm?

Consumers are engaging on mobiles at an ever-increasing rate. According to a recent Nielsen Mobile report, about 77 million US consumers report having received/viewed a mobile ad (80% increase YoY). However, even though consumers are seeing some mobile ads, the number of ad views is surprisingly lower. >>

Thursday, September 11, 2008

Affiliate sales and budgets in decline

British marketers are spending less on affiliate marketing, reports E-consultancy, and sales via the channel have declined from last year. >>

Thursday, September 11, 2008

comScore: 75% U.S. Internet users watch video online

New figures released by comScore show that three-quarters of the U.S. Internet audience watched online video during the month of July. >>

Thursday, September 11, 2008

A unified site may be better than a micro-site

Have you created a micro-site for a specific brand's campaign? How about more than one micro-site? If so you may be doing more harm than good because the content and keywords for different campaigns may be competing against themselves. >>

Wednesday, September 10, 2008

Search engine advertiser counts drop

Advertiser counts for both Microsoft and Google dropped in the second quarter of 2008, according to a report from AdGooroo. >>

Wednesday, September 10, 2008

Mobile ads - a game of give and take

Mobile advertising response rates are more likely to rise if an incentive is offered, according to a recent report from ABI Research, and real-world coupons and discounts are most popular. >>

Wednesday, September 10, 2008

ComScore: Health information category increased 21% year over year

If you're looking for a hot area in which to advertise, consider the online health information category. According to a recent comScore report, that category increased at a four-times-faster rate than the Internet as a whole. >>

Tuesday, September 09, 2008

Social media use hampered by fear, apathy

Many companies know the benefits associated with the use of social media, but many aren’t ready to put their money where their mouth is, citing fear and apathy as key barriers to its use. >>

Tuesday, September 09, 2008

British bosses ban "social notworking"

Social networking may well be a popular online activity, but “not on our time” say European bosses who are beginning to impose bans on the productivity-sapping sites. >>

Tuesday, September 09, 2008

Green marketers should target older

If you've gone green in your ad campaigns, good for you. If your green campaigns are targeted for the youth market, however, you could be missing the boat. A recent survey found that older consumers are more apt to be influenced by green products and green campaigns than younger consumers. >>

Tuesday, September 09, 2008

Agencies: Marketers want more from you

Marketers may be turning to advertising agencies in droves to make the most of every advertising dollar but according to a recent survey, sponsored by Sapient, marketers aren't getting everything they want. The survey found that marketers want more, especially in the digital space, from their agency contacts. >>

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