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Tuesday, March 09, 2010

comScore: Olympic video pulls consumers online

The Olympic pull had an effect on consumers during the month of February, with many logging on to watch highlights, value-added content or to check the standings of their favorite teams, sports and individuals. According to metrics firm comScore Yahoo, NBC's Olympics site and ESPN were the big winners for February. >>

Monday, March 08, 2010

Online consumers inhabit digital "villages"

To ensure online success in the future, online marketers need to find out where on the Internet their audiences are lurking, according to new research from the Chartered Institute of Marketing (CIM) in the U.K. >>

Monday, March 08, 2010

Luxury brands will find affluents on social networks

Brands who deem themselves a cut above social networks, like Facebook, should reconsider in light of new research that shows not only are the majority of affluents involved in social networking, they're also using social media to check out luxury brands. >>

Monday, March 08, 2010

Hispanic-specific marketing found lacking

Hispanic spending power in the U.S. will have a major impact on products and services in the next five years, and most marketers acknowledge that, yet only half are marketing specifically to this demographic, found a recent report from Orci. >>

Monday, March 08, 2010

Why your content needs a strategy

In the new millennium businesses started branching out with websites and product pages. But along the way, many have forgotten that the Internet isn't just another way to reach consumers; it is a new way to reach out to consumers with content and information in addition to advertising messages. >>

Monday, March 08, 2010

Why community building is better than simple social marketing

When it comes to social marketing many brands are doing themselves a disservice by simply creating a social profile or tweeting deal ads to followers. Sure, this gives the consumer a reason to visit a website, but for a truly integrated social campaign marketers need to take their social profile to the next level. That includes building a community the consumer will return to time and again, and that means more than deal tweeting. >>

Friday, March 05, 2010

Viewpoints adds blogs, content to community platform

A new tool from social media company Viewpoints Network gives brands the ability to add blogs and content publishing options to their websites; the suite further offers brands the ability to connect through reviews, ratings, discussion boards and other social tools. >>

Friday, March 05, 2010

New SmartStitial ad unit released

There's a new ad unit on the horizon. Online video ad network Smartclip released the SmartStitial video ad unit this week, giving marketers the ability to surround a video ad with a branded message. >>

Friday, March 05, 2010

Study: 80 million consumers using CSEs

When it comes to bargain hunting the Internet has unleashed a whole new brand of shoppers: Extreme Deal Hunters. At least, that is what many are calling them. These consumers aren't just looking for a coupon or a sale. They are going site to site looking for specific price thresholds for specific products. So far there are 80 million consumers shopping with comparison shopping engines (CSEs) each month and they aren't just looking for one deal - they are looking for The Deal. >>

Friday, March 05, 2010

Eyetracking test shows consumer indifference to real-time search results

It turns out that Google's real-time search may not be as useful to search engine optimization as previously thought, according to a new study from OneUpWeb. >>

Friday, March 05, 2010

B2B marketers embracing interactive channels

It's not just B2C marketers that are increasing their interactive spend. Forrester predicts B2B companies will not only increase investment in interactive channels but shift their traditional marketing budgets online. >>

Thursday, March 04, 2010

Placecast's ShopAlerts puts consumers in driving seat

If there's one thing that will kill a consumer communications channel it's spam, and mobile is perhaps the channel most ripe for the unscrupulous. Placecast's location-based advertising service gives consumers the control they need to ensure they get only the messages they deem relevant. >>

Thursday, March 04, 2010

Ad-ology reveals 3 deadly account service sins for ad agencies

New research from Ad-ology gives advertising and web agencies a heads up as to what their clients find most frustrating about account service. >>

Thursday, March 04, 2010

When it comes to content consumers aren't loyal

Content publishers already know: the public appetite for news and information is nearly insatiable. This is a good thing for publishers and advertisers with unique offerings. The problem is that when it comes to consuming that content, users aren't returning to 'favorite' hubs. Today's consumer isn't loyal to a single resource, be it online, print or broadcast, which means it is harder for advertisers to reach the fragmented audience. >>

Thursday, March 04, 2010

Translation Part II: The case for transcreation

When it comes to capturing a broader audience, most marketers are looking to international markets. Whether it is a Canadian brand launching in the US or a European brand looking into the South American market, there are language barriers that can harm not only a campaign but an overall brand. How can marketers make a solid push into a new market? Translation, translation, translation. >>

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