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Wednesday, January 09, 2008

GoFish, MTV to provide premium content

MTV is moving into the online video realm even more than they have been in the past. This week the music video powerhouse announced plans to partner with video provider GoFish to serve premium video content to users in an ad-based platform. >>

Wednesday, January 09, 2008

Channel Intelligence, BazaarVoice bring reviews to marketers

Buzz can build big businesses, as many marketers have found. Social networks are one way to build buzz; user reviews are another. A new partnership between Channel Intelligence and BazaarVoice makes it easier for marketers to reach consumers through user reviews. >>

Tuesday, January 08, 2008

Forrester: European broadband penetration to reach 71% by 2013

More users in Europe want fast Internet access. According to a recent report from Forrester research broadband access will reach 71% in Europe by 2013; currently about 44% of European households have broadband access. >>

Tuesday, January 08, 2008

Advertiser Perceptions: Optimism down for 2008

The forecasts predicting an upswing in online advertising and an increase in budgets may have been a bit off, at least for the first six months of 2008. According to the most recent Advertiser Perceptions survey, advertising executives have doubts about the online spend increasing at high rates this year. >>

Tuesday, January 08, 2008

Social networking types revealed

Research was recently commissioned to identify the types of users of social networking websites MySpace and Facebook. The results revealed six distinct types. >>

Monday, January 07, 2008

Daytime audience for online marketers

The amount of time web users spend online during work hours is astonishing, and one wonders how any work gets done. But, for marketers, it’s an opportunity to target what is being called the “online at work” Internet population. >>

Monday, January 07, 2008

Online Hispanics more tolerant of email comms

Hispanics are more likely to want to receive special offers, and other marketing and business messages, via email than non-Hispanics according to new research from Mintel Comperemedia. >>

Monday, January 07, 2008

Online holiday spending increases 19%

As of December 27th, online holiday spending for 2007 had reached more than $27.9 billion, in increase of 19% over 2006 and an indication that more consumers are logging on more often to shop. >>

Monday, January 07, 2008

Multicultural marketers embrace social and mobile marketing

A new survey from the Association of National Advertisers has found that, while multicultural marketers lag behind general market counterparts when it comes to the use of websites, search and blogs, they lead the way when it comes to mobile marketing and social networks. >>

Friday, January 04, 2008

Stereotypical representations offputting to ethnic minorities

U.S.-based ethnic minorities were asked how they felt about stereotypical representations of their groups in advertising and, surprise surprise, they’re not at all happy with it. >>

Friday, January 04, 2008

ForeSee: Online shopper satisfaction down

Online shoppers on both sides of the pond weren’t as happy with their experiences this year as they were in 2006, according to a couple of surveys recently carried out by ForeSee Results. >>

Friday, January 04, 2008

Online music downloads double

Music downloads in the U.K. doubled in the last week of 2007, a much larger increase than expected, the British Phonographic Industry revealed in a recent press release. >>

Friday, January 04, 2008

GroupM: World ad spend rising faster than U.S. ad spend

Though the U.S. ad spend is expected to reach $168 billion in 2008, the global advertising outlook is a bit better according to a recent report from GroupM. The outlook indicates that globally, ads will see a 7% increase to reach more than $479 billion. >>

Thursday, January 03, 2008

Americans turn to Internet for entertainment

A recent survey found that many Americans watch television shows online and that many also use their mobile phones for entertainment. >>

Thursday, January 03, 2008

Report: Mobile teens, tweens react differently

If you're targeting teens and tweens in the same way, you may be missing the boat. That according to a recent Nielsen Mobile study called "Kids on the Go: Mobile Usage by Teens and Tweens". The study found that teens and tweens, though close together in age, are not close when it comes to accessing the Net. >>

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