Research

< previous | 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100 101 102 103 104 105 106 107 108 109 110 111 112 113 114 115 116 117 118 119 120 121 122 123 124 125 126 127 128 129 130 131 132 133 134 135 136 137 138 139 140 141 142 143 144 145 146 147 148 149 150 151 152 153 154 155 156 157 158 159 160 161 162 163 164 165 166 167 168 169 170 171 172 173 174 175 176 177 178 179 180 181 182 183 184 185 186 187 188 189 190 191 192 193 194 195 | next >

Wednesday, September 02, 2009

Brand marketing on socnets not influencing women

It's well known that women are highly engaged with social media. They blog, they review, they socialize on networks such as Facebook. But what's not so well-known is that they aren't particularly influenced by brands present in those spaces. >>

Wednesday, September 02, 2009

comScore: 1 in 5 U.S. display ads served on socnets

Recent figures released by comScore demonstrate the growing acceptance of social networks to marketers in the U.S. >>

Wednesday, September 02, 2009

Forecast: Mobile to skyrocket this year

Before year's end, many more marketers may be on the mobile bandwagon. According to a new forecast from Gartner mobile advertising will increase by more than three-quarters by year's end. That should bring mobile ad revenue to just over $913 million, however, the real push is still a few years off. >>

Wednesday, September 02, 2009

Internet Marketing 101: Why you should target students

When it comes to spending the younger generations may have a leg up on their parents and grandparents - even if the parents and grandparents technically have more money than the kids. That, according to a new Harris Interactive/Alloy Media + Marketing poll. According to the research the 13.8 million college students going back to school this fall holds a record $250 billion in discretionary spending. This is an important concept to grasp, especially for new online businesses. Etailers to online brands need to know how different consumer groups are spending in order to target most effectively. >>

Wednesday, September 02, 2009

Partnership allows tracking across multiple mobile publishers

Mobile marketers take note. A new partnership between Eyeblaster and Ringleader Digital could help track consumers throughout the mobile space, giving marketers a better handle on how to target them. The platform offers mobile marketers the ability to serve ads through multiple mobile publishers and track consumers across different publishing hubs as well. >>

Tuesday, September 01, 2009

Is social media here to stay? Marketers think so.

Is social media still considered a fad? Or is it here to stay? According to the findings of Equation Research's 2009 Marketing Industry Trends Report, the future of social media looks bright. >>

Tuesday, September 01, 2009

Nielsen: Majority of Chinese travelers use Internet to plan trips abroad

The latest Nielsen China Outbound Travel Monitor survey found that the Internet is the hub that Chinese travelers turn to when planning their trips abroad. >>

Tuesday, September 01, 2009

Are Daddy-Bloggers the next big thing?

Mommy bloggers? Old school. It appears that Daddy bloggers are the next big thing for marketers. At least according to a report from the New York Times. The report notes that, although mommy blogs are still a hot commodity, some marketers are turning away from possibly over-exposed mommy blogs in exchange for less known - and possibly hotter - daddy blogs. >>

Tuesday, September 01, 2009

Study: Consumers still not keen on spending

Wall Street may be hopping, the stock market may be up but consumers still aren't buying. Literally. According to a new Harris Interactive Poll. According to the report more than three quarters of Americans have changed the way they spend by cutting back. Of those only about 24% have increased their spending in recent weeks as word that the economy is rebounding has begun to spread. >>

Monday, August 31, 2009

Survey: Teens see little value in Twitter

A recent rash of articles claims that teens don't use Twitter and that the platform isn't cool. To try to get to the bottom of the debate, one expert decided to ask those who know best... the teens. >>

Monday, August 31, 2009

Study: Placement and design key to in-game ad success

If advertisers adhere to a few rules, in-game advertising is an effective channel via which to target the growing number of gamers from a wide range of age groups, found recent research from gamematrix and the University of Offenburg. >>

Monday, August 31, 2009

Internet Marketing 101: Tips for running better contests

Ask any author, movie producer or screenwriter what they best traffic driver is and their answer will likely be: contests. A well-run contest can drive several hundred more hits per day for the length of the contest. Why? Because consumers love free stuff: free books, free appliances, free gift cards. But, the biggest benefit isn't the traffic - it is the lead generation. >>

Monday, August 31, 2009

comScore: Video soars in July

With kids home from school and temperatures blazing it is no wonder that online video saw a big spike in July, but it is interesting at how high that spike went. According to metrics firm comScore, the US online video marketplace pushed well past 150 million unique viewers and 20 billion clips viewed. >>

Monday, August 31, 2009

Brits to spend less, focus on value

British consumers are taking a long, hard look at their spending habits and general lifestyle and reassessing their priorities in life, according to new research from Millward Brown. >>

Friday, August 28, 2009

Consumers want human touch, even online

Consumers' buying decisions are being affected by the lack of human contact offered by e-commerce stores, according to a recent survey by social media shopping company IMShopping and Harris Interactive. >>

Latest Headlines

More...