BizReport : Research

Research

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Tuesday, October 30, 2007

Newspapers, magazines increase online ad spend

A recently released report from eMarketer says newspapers and magazines will spend over $500 million to promote their online and print brands during 2007, and that this figure will almost double by 2011. >>

Tuesday, October 30, 2007

Report: 60% of mobile audience is under 35

Knowing the user-base is half the battle when it comes to online advertising. A recent report from M:Metrics and AdMob sheds light on the base of users on mobile platforms. >>

Tuesday, October 30, 2007

Business travel will drive rate increases for travel industry

Online marketers may want to pay more attention to the business traveler in 2008. According to the recent Global Business Travel Forecast from American Express, business travel needs will surpass the supply, driving rate increases in all sectors. >>

Monday, October 29, 2007

Catalogs make a comeback

Catalogs are just as valid a marketing tool now as they were pre-Internet, according to a study by Shop.org, and many online retailers plan to use them during this holiday season. >>

Monday, October 29, 2007

Not all countries go gaga for Google

While Google may be the dominant search engine in a majority of countries, many are developing their own search engines, and a few have managed to keep Google at bay. >>

Monday, October 29, 2007

comScore: Ecommerce grows 23% in Q3

Online shopping continued to show strong growth in the US during the third quarter. According to online metrics firm comScore, retail (non-travel) ecommerce showed 23% growth year-over-year (YoY) during Q3 2007 to reach more than $28 billion. >>

Monday, October 29, 2007

Forrester: Online ad spend to hit $61 billion by 2012

Get ready for a surge in online advertising. That according to a recent Forrester Research report, which projects that online advertising dollars will reach $61 billion by 2012, a compound annual increase of 27% over the next five years. >>

Monday, October 29, 2007

Outsell: digital to exceed print B2B revenues

For the first time in business-to-business (B2B) media, online and other digital revenues will be larger than print revenues. According to a recent report from Outsell Insights, in 2009, the change will occur with online avenues finally outreaching print for B2B marketers. >>

Friday, October 26, 2007

Social networkers and technology

A new report from Ipsos Insight reveals the make-up of a social networker in relation to technology ownership, digital entertainment, mobile and social networking. >>

Friday, October 26, 2007

Email marketing continues to generate impressive ROI

Despite falling over the last couple of years, ROI from email marketing is still impressive. >>

Friday, October 26, 2007

Compete: iPhone is changing online shopping

The iPhone is having an interesting effect on online behaviors, from shopping to interaction. According to a recent report from Compete, Inc., indicates that iPhone users are less likely to cross-shop for other phones and are more likely to be technologically savvy. >>

Thursday, October 25, 2007

Email open and click-through rates decline in 2007

A new report gives marketers valuable insights into email marketing along with benchmark data to give them a better idea of how well they are doing compared to others. >>

Thursday, October 25, 2007

Shipping promotions most popular with online retailers

Free shipping, with conditions, is set to be the most popular promotion among online retailers this holiday season, found a study conducted by BizRate Research for Shop.org. >>

Wednesday, October 24, 2007

Social networks deliver traffic to British retail websites

Between December 2006 and September this year, Hitwise found a large increase in the number of visitors to retail websites that originated from social networks such as Bebo, Facebook and MySpace. >>

Wednesday, October 24, 2007

Hitwise: Summer retail traffic increased 10%

If the summer months are anything to gauge traffic by, it appears that ecommerce websites will have a great year. According to a new report from Hitwise, traffic to retail hubs increase 10% year over year during the summer months. >>

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