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Friday, December 14, 2007

Outsell: Social marketing spend to top $80 million

It appears that social networking isn't just for users any more. According to a new report from Outsell Insights, marketers are pushing more advertising dollars into the social space. >>

Thursday, December 13, 2007

Online shopper satisfaction levels up

Shoppers are more satisfied with their online holiday shopping experiences this year than they were in 2006, finds the latest ForeSee Results Holiday Retail Benchmark. >>

Thursday, December 13, 2007

Why marketers should target newspaper readers

Marketers who want to tap in to the vast resources of a group of online users called Influencers may want to pay more attention to newspapers. That is because, according to a recent study from Millward Brown, readers of online newspapers are more like to influence the purchasing decisions of consumers >>

Thursday, December 13, 2007

Top spots key to brand advertising

Until now, the effect of having your brand appear in the number one spot on Google has always been assumed to be a positive one. Kelowna-based Enquiro Research recent conducted a Google-commissioned study that supports that assumption. >>

Wednesday, December 12, 2007

Brits break online spending record

British online shoppers broke records on Monday as lunchtime spending saw them part with the most money ever online in one minute, according to Retail Solutions. >>

Wednesday, December 12, 2007

Surge in spam continues

The fight against spam continues yet, despite throwing technology at it from all angles, the rates of spam continue to rise, currently representing 95 percent of all email sent. >>

Wednesday, December 12, 2007

Social shopping blogs taking off

Online shoppers are increasingly making use of new “social shopping” blogs this holiday season, finds new analysis by Nielsen Online. >>

Tuesday, December 11, 2007

Global news intrigues online users

Consumers don't log on to newspaper and content sites simply to catch up on their neighborhood news. According to a recent Nielsen//Netratings AdRelevance report, global news and events are a big draw for many consumers. >>

Tuesday, December 11, 2007

Report: Political spending to reach $4.5 billion in 2008

With the next Presidential Election looming in the US, a new report expects the political spend to grow nearly 65%. The increase in spending is expected in part because there is a larger than usual number of candidates in the race for the Presidential office. >>

Tuesday, December 11, 2007

Local online ads set to rise in 2008

Pure-play Internet companies have, for the first time in 2007, cornered a bigger share of local advertising budget than their traditional counterparts, concludes a recent report from Borrell Associates. >>

Monday, December 10, 2007

U.K. email response times up on 2006

The amount of time taken for companies to respond to email enquiries has risen in the last twelve months, according to new research carried out in the U.K. by Transversal, and consumers are finding it quicker to pick up the telephone. >>

Monday, December 10, 2007

Women more likely to impulse buy online

Online retailers should look at gender differences when it comes to the buying process, as differences between how U.S. men and women shop online are revealed in a new survey. >>

Monday, December 10, 2007

User reviews - scary or necessary?

According to the results of a recent Bazaarvoice survey, marketing professionals should not be scared of incorporating user reviews online because the majority are positive. >>

Monday, December 10, 2007

Online video consumption increases 37% year over year

More users are catching on to online video. According to a recent study from Horowitz Associates, online video consumption increased 37% from 2006 to 2007. The report found that 6 in 10 adults in the US have now downloaded a video once each week. >>

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