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Tuesday, August 25, 2009

Kelsey: Small businesses pushing into online sector

Small businesses are turning to the Internet to find ever elusive customers, especially in these trying economic times. A new report from The Kelsey Group finds that small businesses are now using online media to advertise or promote more than they are using tradition media - television, radio, newspapers. >>

Monday, August 24, 2009

eMarketer predicts contraction in U.S. retail e-commerce sales

Retail e-commerce sales won't witness growth until next year, according to eMarketer's most recent U.S. forecast. >>

Monday, August 24, 2009

Display ads - does size matter?

While there has been a tendency toward using larger, more intrusive ads of late, is bigger really better? Not necessarily, according to a new study by Dynamic Logic that looked at thousands of display ad campaigns over the last few years. >>

Monday, August 24, 2009

ANA: Marketers beginning to spend again

Despite economists certainty that the US recession is nearly over, advertising agencies and businesses aren't biting. Although, there is good news to report for the past six months. According to the latest information from the Association of National Advertisers (ANA) marketers budget cuts have slowed and new projects are beginning to speed up. >>

Monday, August 24, 2009

Tata platform offers DDoS detection

A new offering from Tata Communications could give online publishers and marketers better security when it comes to the online marketplace. Called Internet Clean Pipe, the platform offers DDOS protection, giving online businesses secure bandwidth in which to do business. >>

Monday, August 24, 2009

ForeSee links customer satisfaction with search engine satisfaction

Everyone wants a happy customer but many customers leave websites unhappy for one reason or another. A new study from ForeSee Results links that unhappiness to search engines. According to the report brand loyalty can actually increase or decrease based on a customer's experience with a search engine. >>

Friday, August 21, 2009

Report: Mobile to become personal advertising

Mobile marketers have one big advantage over other online marketers: personalization. Although there is much information about consumers online, mobile devices hold much more potential, especially when it comes to advertising. So it should come as no surprise that one report suggests mobile marketing will be personalized marketing by 2020. >>

Friday, August 21, 2009

Study: Gamers gaming to relieve stress

Have you ever wondered why so many consumers are playing online games? The answer may be simpler than you thought: according to a recent study from GSN's WorldWinner.com consumers are gaming to relieve stress, improve mood and forget about their problems. >>

Thursday, August 20, 2009

Email sharing via socnets being overlooked by marketers

Email marketers are missing out on a prime opportunity to make their emails go social, or at least have them shared with a few friends, according to new data published this week by Smith-Harmon. >>

Thursday, August 20, 2009

comScore: Broadbrand growth higher in the country

In America there is a saying - life is slower in the country. Meaning that outside of big cities there are fewer problems and fewer amenities. That is still true except in one respect: broadband growth. According to a new report from online metrics firm comScore broadband is now growing faster in rural areas than in city areas, most likely because of cable providers moving into the broadband area. >>

Thursday, August 20, 2009

Ripple6 offers on-demand monetization

Social marketers, listen closely. A new platform from social media services provider Ripple6 could boost monetization quickly. The platform, called OnDemand, allows social marketers to implement new monetization opportunities quickly and easily. >>

Wednesday, August 19, 2009

Partnership takes cable ads to the web

Cable advertisers in some areas may get a boost from a new partnership between online video advertising company Mixpo and National Cable Communications. The partnership would allow marketers to easily take cable ads onto the Internet, to reach more consumers. Ads could be locally targeted and interactive with the partnership. >>

Wednesday, August 19, 2009

Forecast: Online video spend to reach $4 billion by 2013

New research from eMarketer could have more marketers thinking video in the future. According to the new report online video ad spending will quadruple over the next four years, growing from $1 billion in 2009 to just over $4 billion by 2013. Impossible in the current economy? Not so, according to the report. >>

Wednesday, August 19, 2009

Study: Mobile consumers want info now

When it comes to the Internet, it should come as no surprise to both marketers and publishers that consumers want information as quickly as possible. What is surprising is how much more quickly mobile consumers want news and information. A new report shows that mobile consumers are using handhelds up to 60% more often than they are using laptops. >>

Wednesday, August 19, 2009

Study: Internet as effective for CPG as television

Holding off on an online campaign because consumer package goods (CPG) advertising performs better on television? Stop that thinking and start thinking online because a new study from comScore/dunnhumbyUSA finds that online advertising efforts are now on par with television. Researchers studied the purchasing behavior of two million online consumers to come to their conclusion. >>

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