BizReport : Research

Research

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Tuesday, October 16, 2007

Ten tips to highlight holiday gifting features and services

A timely and informative report by the e-tailing group gathers together advice and case studies to help e-tailers boost sales in an environment of slowing growth for holiday retail. >>

Tuesday, October 16, 2007

Online automobile buying process overwhelms users

The online automobile buying process is overwhelming U.S. consumers, causing many to abandon their searches after spending many frustrating hours on the big search engines. >>

Tuesday, October 16, 2007

NetPop gives marketers specific metrics

Advertisers who want more bang for their buck - or more specific information rather than traditional research reports - may like a new research service called NetPop. The service allows users to purchase specific information rather than large research reports. >>

Tuesday, October 16, 2007

Q3 ad spending on Yahoo higher than Google

A joint white paper, from RBC Capital Markets and search ad technology company SearchIgnite, has shown Yahoo to be making gains during Q3 both in share of search ad impressions and media spend. >>

Monday, October 15, 2007

Online retailers improving welcome emails

When compared to last year, more online retailers are recognising the important of welcome emails and using them as a key marketing and relationship-building tool. >>

Monday, October 15, 2007

Mobile users find advertising irritating

It’s hard to escape local advertising – it’s on most websites, in bricks-and-mortar stores, on television, on billboards, aboard public transport, in toilets and, increasingly, on mobile phones. Is this a channel too far for most people? >>

Monday, October 15, 2007

Study: 90% of marketers will increase digital spending

Marketers are turning to the digital marketplace in droves but many are unsure how to proceed with their online marketing endeavors. That, according to a new study from the Association of National Advertisers. The cross-industry study found that 90% of the 250 marketers interviewed plan to increase their digital advertising spend. >>

Monday, October 15, 2007

Poll: Executives prefer print to online news

A joint poll from Doremus and Financial Times indicates that online news sources come in second to print periodicals. Newspapers, trade journals and business magazines as well as "leisure" magazines are the preferred source of information. >>

Friday, October 12, 2007

Teens prefer connected mobiles

Cell phones could be the most popular gadget for the teen set. But, according to a new study from OTX Research, teens don't just want a new phone. They want a new phone that is connected. Text messaging, web-based applications, photo sharing and social networking are among the favorites of the teen populace. >>

Thursday, October 11, 2007

Three words your email subject lines should not contain

Several words such as free, sex and “dear friend” are already widely known to be avoided if you are to stand a chance of your email being opened. New analysis from MailChimp has identified three more to steer clear of. >>

Thursday, October 11, 2007

AOL inbox ranked hardest for marketers to penetrate

The best and the worst email services have been revealed in a new study by an online community for e-mail marketers, Dot Email. >>

Thursday, October 11, 2007

Major U.K. national newspapers see online growth

The Guardian remains the U.K.’s most popular online newspaper, but it’s by no means the fastest growing, according to Nielsen//NetRatings. >>

Thursday, October 11, 2007

Ten ways to minimize shopping cart abandonment

The holiday season is just around the corner and web marketers need to ensure that their websites are prepared to maximize consumer experiences and keep them throughout the buying process. >>

Thursday, October 11, 2007

Online automobile buyers like images and video

A new study by CarGurus.com, an online automobile community, found that a picture is worth a thousand words when it comes to advertising autos on the web. The proliferation of broadband means many more consumers are able, and want, to view multi-media presentations and imagery. >>

Thursday, October 11, 2007

10 reasons advertisers should consider Boomers

It seems like more and more brands are interested in the large Baby Boomer generation based in the US. Why? Because many have disposable income, are interested in new technology and like to travel. Now there are ten new reasons to target Boomers. >>

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