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Wednesday, October 10, 2007
Baidu and NHN enter global search top five
Google may remain the global Internet search leader, but in their local markets of China and Korea, Baidu and NHN, are fast growing in popularity. >>
Wednesday, October 10, 2007
British heaviest social networking users in Europe
The British are the heaviest users of social networking sites in Europe, according to comScore. >>
Wednesday, October 10, 2007
Newspapers may get a boost from AdGet
With subscriptions and advertising dollars waning, newspaper publishers are increasingly turning to the Web to help make up the difference. NewspaperDirect's SmartEdition could help papers better manage their revenue. >>
Tuesday, October 09, 2007
Internet top source of info for auto purchases
More people are prepared to purchase a vehicle online now than they were 6 years ago, according to Capgemini’s ninth annual global automotive study. >>
Tuesday, October 09, 2007
Compete: Google's video market share closes on 50%
Smaller video platforms can't seem to catch up with the monster that is Google/YouTube. According to a recent report from Compete, Inc., in August Google's market share for the online video market reached 48.8%. >>
Tuesday, October 09, 2007
Consumers go online with insurance questions
Forget about calling an agent for information about insurance coverage. According to a new study from comScore, e-servicing is the way more consumers are communicating with their insurance providers. >>
Tuesday, October 09, 2007
Is Google entering the mobile phone race?
Several reports indicate that Google is going to enter the mobile phone market very soon. According to one report, Google's mobile phone offering will be built using Linux software. >>
Tuesday, October 09, 2007
Kids and teens going virtual in large numbers
There’s a new way for marketers to reach kids and teens online – virtual worlds – and, unlike Second Life, these kid-friendly environments are attracting, and keeping, larger audiences. >>
Monday, October 08, 2007
Canadians grow social networking habits
Advertisers should not forget about social marketing in Canada. According to a new study about 37% of Canadians with Internet connections have a visited a social networking website. >>
Monday, October 08, 2007
Survey: Americans can live without mobiles
Results from the latest American Pulse survey from BIGresearch may come as a surprise to advertisers. According to the survey, parents say they know their kids best, they can survive without a mobile and would be great candidates for the reality hit "Survivor". >>
Monday, October 08, 2007
Forecast: Ad lag will continue for the news industry
With circulation on the downslide for newspapers and fewer viewers tuning in for the nightly news, forecasters are predicting that ad revenue will continue to fall for the news industry. The ad decline will lead to an overall revenue decline according to a new forecast from Outsell Insights. >>
Monday, October 08, 2007
Advertisers need better ROI measurement from agencies
The biggest challenge facing online advertisers and their agencies is the measurement of return on investment, according to a recent report by JupiterResearch. >>
Monday, October 08, 2007
Which marketing methods do consumers trust the most?
A global study by Nielsen comes to the same conclusion as many recent similar studies when it comes to evaluating the most trusted advertising method among Internet users. >>
Monday, October 08, 2007
Online credit card fraud continues to rise
While credit card fraud in the UK has decreased, CNP fraud has risen considerably, according to figures recently released by the Association of Payment Clearing Services (APACS). >>
Monday, October 08, 2007
Facebook now favorite among U.S. college students
Facebook has risen to the top of U.S. college students’ favorites websites, putting the previous favorite, MySpace, down to third place and CollegeHumor down to fifth. >>
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Latest Headlines
- Multi-channel retailers holding back online
- Online consumer magazines experience rise in traffic
- comScore: Indian search market study released
- AdBrite, Kenshoo Search pairing gives search marketers more options
- Tremor: Content is the key for pre-roll video ROI
- MeetingWave makes social networking social
- Most popular young adult sites in UK finance focused
- OPA: Consumers act on local media ads
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