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Thursday, August 06, 2009

NRF: Back to school blues?

There are two seasons marketers both dread and look forward to: holiday shopping and back to school shopping. Unfortunately, the 2009 back to school spend may fall shy of marketers hopes and expectations. According to the National Retail Federation's 2009 Back to School Survey, spending will decline by nearly 10%. >>

Wednesday, August 05, 2009

Study: Socnets important to women

Research shows that social networks are important to women, but not just for keeping in touch with friends or keeping tabs on the children. More and more women are using social networks to network professionally and promote their business and many would give up some of life's little luxuries before giving up their access to such networks. >>

Tuesday, August 04, 2009

AudienceScience delivers personalized ads immediately

When it comes to today's online marketing efforts targeting is key and connecting with the consumer a must. Enter a new option from AudienceScience which allows ads to be personalized and sent to specific online consumers at a moment's notice. The offering, called Audience Relevant Messaging (ARM) serves individualized ads based on consumer interests and intent to purchase moves. >>

Tuesday, August 04, 2009

Study: 90% of younger set watching online video

In the vein of 'everyone is doing it - and so am I', research from Pew's Internet and American Life Project finds that 90% of young adults are watching videos and/or using video sharing websites. The study finds that 35% of all online consumers are now watching online video content. >>

Monday, August 03, 2009

Social networks a hit with women

Social media has proved to be a hit with women and recent research is touting the medium as one of the best ways to engage with them online. >>

Monday, August 03, 2009

Chitika: Bing outperforms Google?

It may be too early to make a definitive statement at this point, but new research from search advertising network Chitika indicates that Bing's search platform may be outperforming Google's. According to the research, consumers who land on sites as the result of organic listings on Bing's engine are 55% more likely to click on an advertisement than those who arrive on-site from Google's engine. >>

Monday, August 03, 2009

AdNectar: Virtual goods a hot market for consumers

Wonder how to connect with your target market? Virtual goods advertising network AdNectar suggests virtual goods - the kind given to friends on social networks such as Facebook. According to the company the virtual goods market has reached $1.6 billion and is growing at a 36% year over year rate. >>

Friday, July 31, 2009

Year over year, more marketers turning online

Cross-platform advertising may be all the rage for marketers but it seems that online avenues are beginning to lead the pack. According to research from Harris Interactive and LinkedIn, print advertising continues to decline as Internet and digital (mobile) forms of advertising continue to rise. >>

Friday, July 31, 2009

Internet Marketing 101: Setting your niche apart

It happens online and offline: a business opens but the traffic never materializes. A few months later that business folds, leaving only a sad storefront in its wake. Online the story is the same, but there are steps to be taken to find traffic, keep it coming and keep your business going. >>

Friday, July 31, 2009

Tough economy finds more surfing the job sites

Although job sites are always a hotbed of traffic, over the past few months as the economy has continued its downward spiral traffic has gotten even hotter. Metrics firm comScore finds that traffic to career websites has reached more than 65 million unique users, an increase of 10% year over year (YoY). >>

Thursday, July 30, 2009

Ho-ho-how long until Christmas campaigns begin?

Hands up all those who have started marketing for the upcoming Christmas season. Yes, I know it's early, but apparently some retailers have already acknowledged the upcoming holiday season in their email communications with customers. >>

Thursday, July 30, 2009

PQ Media: WOM spend to reach $3 billion

Over the next four years, marketers are expected to expand their word of mouth (WOM) advertising spend. According to a new forecast from PQ Media, the WOM spend will slow by 10% in 2009 but by 2013 will still reach $3 billion. >>

Thursday, July 30, 2009

Translation pushes global spam rates

Looking for good news on the SPAM front? Don't look for it here. According to the latest research from MessageLabs, the global SPAM rate is now over 90%. According to the report some European countries are seeing SPAM rates of 95% and more, and in the US the SPAM rate is hovering at more than 85%. Is it any wonder some email marketers aren't sure where to turn? >>

Thursday, July 30, 2009

Dotomi offers multivariate testing for display ads

If you think you've got not time for ad testing prior to a campaign launch, a new tool from personalized display ad provider Dotomi could change your mind. This week the company launched a multivariate display ad testing platform which gives marketers the ability to test different ad aspects at the same time, cutting down on the time needed for testing. >>

Thursday, July 30, 2009

Internet Marketing 101: Marketers choose SEO

When it comes to online marketing there are a plethora of advertising options. Online display, search marketing, pay per click (PPC), social marketing, online video, in-game advertising. And the list goes on. Knowing where to start is the first big step for most new online marketers. Here are a few tips from two marketers building their businesses online. >>

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