BizReport : Research

Research

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Tuesday, November 20, 2007

Newspaper print ad spend down

Online ad spend continues to rise in the face of falling offline print ad spending, reports the Newspaper Association of America. >>

Monday, November 19, 2007

Optimize websites for choosy Christmas shoppers

Online shoppers are looking for more than the average online storefront, found a recent survey of U.S. adult Internet users. The shopper's age and the website features offered may influence their decision to buy. >>

Monday, November 19, 2007

Survey: Video creeping from niche to mainstream

More users seem to be logging on to watch video clips from their favorite television shows, user generated content clips or movie trailers. According to a recent study from Frank Magid Associates nearly 50% of the US population watches online video once each week. >>

Monday, November 19, 2007

Teens research online, buy offline

Online marketers may be missing the boat with the teen set. According to a recent study from the Online Testing eXchange and eCrush, teens aren't buying online. >>

Sunday, November 18, 2007

Consumers more confident shopping online

The number of people preferring to shop online rose from June to October this year, according to the latest results from the IMRG’s e-customer service index (e-CSI). >>

Sunday, November 18, 2007

Email marketers using wrong metrics?

Recent research has found that marketers are putting more emphasis on measuring click-through rates and deliverability as a measure of their email marketing’s success than looking at indicators of financial return. >>

Sunday, November 18, 2007

Video ads go from novel to annoying

Is the novelty of video advertisements wearing off? It would appear so, according to recent research that ranks video advertisements second only to annoying ad formats such as pop-ups. >>

Friday, November 16, 2007

Survey: Advertisers must increase new media budgets

Advertisers are only slowly accepting new media. That is the indication from a new survey which states that 45% of marketers allocate only about 10% of their ad budgets to new media. >>

Friday, November 16, 2007

Forecast: WOM to exceed $1 billion in 2007

Word of Mouth (WOM) marketing efforts are now expected to reach more than $1 billion in 2007 according to a new forecast from PQ Media. WOM efforts reached $981 million in 2006, a 35% increase. >>

Thursday, November 15, 2007

Canadians turn to Internet for careers

There is an interesting new poll from Ipsos Reid that indicates more and more Canadians are turning to the Internet to promote their careers. According to the poll about half of all Canadians say they have or intend to use the Internet to further their career aspirations. >>

Wednesday, November 14, 2007

Google nears launch of in-game ad beta test

With more people playing games than watching television, Google’s AdSense for Games’ boss believes there is an untapped audience out there who would gobble up ad-supported games. >>

Wednesday, November 14, 2007

Toys made in China off Christmas shopping lists

PriceGrabber.com’s latest Consumer Behavior Report throws up some interesting results for e-tailers, including an increased sensitivity to a product’s country of manufacture. >>

Wednesday, November 14, 2007

Few web marketing campaigns meet launch deadlines

A recent survey of 120 senior marketing decision makers in the U.S. found that getting Internet marketing campaigns launched on time isn’t an easy feat. >>

Wednesday, November 14, 2007

Gift cards are increasingly popular among Hispanics

E-tailers offering gift cards will likely see strong business this holiday season. According to recent reports, consumers expect to spend more on gift cards over the 2007 holiday season than in 2006. One report suggests that Hispanic consumers spend the most on gift cards. >>

Wednesday, November 14, 2007

British SMEs underutilize Internet

Despite reports predicting the U.K. to be Europe’s most lucrative online market by 2011, many SMEs still don’t understand the power of the Internet and some aren’t even connected. >>

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