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Wednesday, November 14, 2007

European holiday spend will grow fastest online

In the UK, France and Germany, total spending during the upcoming holiday season will show a slight increase. However, according to a recent survey by comScore, online spending will show much stronger growth. >>

Tuesday, November 13, 2007

The rise of the social researcher

A new study of social shopping has been released by the e-tailing group and PowerReviews in which they uncover a new breed of online shopper – the Social Researcher. >>

Tuesday, November 13, 2007

Report: Consumers buy from like-minded companies

It may pay to tell consumers a bit about your company. According to the inaugural BBMG Consumer Conscious Report nearly 90% of American consumers are more likely to buy products from socially conscious companies. >>

Tuesday, November 13, 2007

Hispanic ad network launched

In the US, the Hispanic population is one of the fastest growing online populations. A new ad network could help marketers reach this wanted demographic. Hola Networks is an online display advertising network. >>

Tuesday, November 13, 2007

Study: Auto marketers should target lifestyle hubs

A new study from ValueClick Media and Goodway 2.0 suggests that consumers are not as greatly influenced by "traditional" online marketing efforts. The study suggests that rather than typical automotive hubs, marketers should target across a broader range of online categories. >>

Tuesday, November 13, 2007

IBM predicts end of the ad world as you know it

IBM Global Business Services has released a report predicting that there will be more changes in the advertising industry in the next five years than there has been in the last half a century. >>

Tuesday, November 13, 2007

Q3 Internet ad revenues jump to new high

The third quarter of 2007 has seen Internet advertising revenues soar to a new record high, according to a recent announcement from the Interactive Advertising Bureau and PricewaterhouseCoopers. >>

Monday, November 12, 2007

U.S. spanish-language media spend rises

Spanish-language media in the U.S. continues to attract more and more advertising dollars, with the exception of broadcast media, concludes Nielsen Monitor-Plus. >>

Monday, November 12, 2007

eMarketer: Search, display will continue to lead

Marketers can look for even more ad dollars to shift online over the next four years, but where will the dollars be spent? According to a recent eMarketer report the online ad spend, now expected to reach $42 billion by 2011, will continue to draw heavily on paid search and display ads. >>

Monday, November 12, 2007

Radio is reaching out through the web

Radio is beginning to find a new foothold on the web. According to a recent report from The Media Audit, nearly one in five surfers (more than 18 million) visited a local radio station website. >>

Monday, November 12, 2007

GLBT community attractive to online advertisers

Gay, lesbian, bisexual and transgender Internet users represent nearly 8 percent of the U.S. online population, according to a recent report from eMarketer, and their above average spending power is attractive to online advertisers. >>

Friday, November 09, 2007

Social networks trusted, visits rising

A couple of years ago, visits to social networking and media sharing websites were random and infrequent. Today they are becoming regular haunts. >>

Friday, November 09, 2007

Report: shopping heats up in European regions

September may be two and a half months from Christmas but that didn't keep shoppers away from their favorite etailing hubs. According to recent reports from comScore, ecommerce sites saw seasonal increases in traffic as shoppers headed back to school and began thinking about the upcoming holiday season. >>

Friday, November 09, 2007

Borrell: Newspaper online divisions fare well

Newspapers may not be faring as badly as some reports have noted, though they are by far not operating at past revenues. According to a new study from Borrell Associates, thanks to their online divisions, newspapers are continuing to stay relevant with advertisers and with consumers. >>

Thursday, November 08, 2007

Youngsters use social networks to communicate

More and more Internet users in the U.K. are choosing to communicate via social networks instead of webmail, according to recently released Hitwise figures. >>

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