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Thursday, September 13, 2007

Behavioral advertising attracts more consumer attention

Behavioral targeting is more effective than contextual advertising, according to new study by Revenue Science. >>

Thursday, September 13, 2007

Study: Marketers should take culture into consideration when targeting

Online marketers should not consider simply age or sex when setting up the targeting for future online campaigns. The latest Simultaneous Media Survey from BIGresearch indicates that culture is just as important. >>

Thursday, September 13, 2007

TNS: Online display ads increase 17%

The latest findings from TNS Media Intelligence indicate that online advertising is growing faster than other ad mediums. The online display ad spend increased by about 17% in the first six months of 2007. The overall ad spending is actually down about 0.3%. >>

Wednesday, September 12, 2007

Abandon rates high for online finance application forms

A joint email survey and analysis of global consumer behavior has led comScore and Forrester Research to some interesting insights in to why financial product shoppers abandon online product applications. >>

Wednesday, September 12, 2007

Why do users generate content?

What is it that motivates Internet users to create and display content for a website that doesn’t belong to them and for which they get no financial reward? >>

Wednesday, September 12, 2007

College students have a huge online video habit

The general population may just now be venturing into online video, but a recent report from SurveyU indicates that college students are consuming far more than the general population. A fact that marketers may want to capitalize on now - rather than later. >>

Wednesday, September 12, 2007

Deloitte: half of viewers watch while the other half listen

A recent study indicates that marketers may only need to worry about 50% of the population. That is because only about half of Internet viewers are watching - video, ads or other content - and the other half is simply listening to what they have to say. >>

Tuesday, September 11, 2007

Facebook takes number one spot on hot list

AdweekMedia has released its third annual Digital Hot List. The top ten lists those web properties that have grabbed the attention of marketers, consumers, press and pop culture during 2007. >>

Tuesday, September 11, 2007

What are they searching for in the U.K.?

The online search habits of Internet users in the U.K. have been scrutinized in a recently released study from Nielsen//NetRatings. >>

Tuesday, September 11, 2007

U.S. small business online spend continues to grow

The amount spent online by U.S. small businesses is set to soar in the next few years as online retailers compete for their business. >>

Monday, September 10, 2007

Gamers turn to online peers for vehicle buying advice

Along with researching automobile purchases online, many online gamers approach their online peers and acquaintances to garner advice on various makes and models. >>

Monday, September 10, 2007

Marketing execs lack online video strategy knowledge

Over half of executives responding to a survey by PermissionTV admitted they had no comprehensive online video strategy in place. For some, this was due to lack of content and for others, lack of knowledge. >>

Monday, September 10, 2007

Luxury retailer celebrates centenary on YouTube

What is it about YouTube that convinced luxury retailer, Neiman Marcus Group Inc., to celebrate its centenary by placing a video ad on the user-generated video website’s homepage? >>

Friday, September 07, 2007

OPA re-designs and re-launches website

The Online Publishers Association has re-designed its website to expand the content and enhance the usability. >>

Friday, September 07, 2007

Men enjoy shopping experience more than women

Men and women have very different attitudes towards the retail experience, according to research in the U.K. by instant feedback company Fizzback. >>

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