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Friday, October 26, 2007

Social networkers and technology

A new report from Ipsos Insight reveals the make-up of a social networker in relation to technology ownership, digital entertainment, mobile and social networking. >>

Friday, October 26, 2007

Email marketing continues to generate impressive ROI

Despite falling over the last couple of years, ROI from email marketing is still impressive. >>

Friday, October 26, 2007

Compete: iPhone is changing online shopping

The iPhone is having an interesting effect on online behaviors, from shopping to interaction. According to a recent report from Compete, Inc., indicates that iPhone users are less likely to cross-shop for other phones and are more likely to be technologically savvy. >>

Thursday, October 25, 2007

Email open and click-through rates decline in 2007

A new report gives marketers valuable insights into email marketing along with benchmark data to give them a better idea of how well they are doing compared to others. >>

Thursday, October 25, 2007

Shipping promotions most popular with online retailers

Free shipping, with conditions, is set to be the most popular promotion among online retailers this holiday season, found a study conducted by BizRate Research for Shop.org. >>

Wednesday, October 24, 2007

Social networks deliver traffic to British retail websites

Between December 2006 and September this year, Hitwise found a large increase in the number of visitors to retail websites that originated from social networks such as Bebo, Facebook and MySpace. >>

Wednesday, October 24, 2007

Hitwise: Summer retail traffic increased 10%

If the summer months are anything to gauge traffic by, it appears that ecommerce websites will have a great year. According to a new report from Hitwise, traffic to retail hubs increase 10% year over year during the summer months. >>

Wednesday, October 24, 2007

Nielsen reports drop in ad impressions

From August to September, advertising impressions fell about 16% according to a recent report from Nielsen//Netratings. The falling impression rate was noted in all verticals except two: hardware/electronics and consumer goods. >>

Tuesday, October 23, 2007

Search proves good route for CPG marketers

Significant numbers of consumers use the Internet to search for consumer packaged goods, found a new collaborative study by comScore, Yahoo, Proctor & Gamble and the Search Engine Marketing Professional Organization (SEMPO). >>

Tuesday, October 23, 2007

Hitwise to supply ecommerce data weekly

Hitwise has launched a new retail data center which will provide e-tailers with weekly updates on shopping trends. With the launch of the new data center, online marketers don't have to wait for monthly reports from metrics firms. >>

Tuesday, October 23, 2007

Latitude Group lands in Deloitte's "Fast 50"

Search marketers in the UK may want to pay a bit more attention to the SEM specialist company Latitude Group. That is because for the first time the SEM business has made it into the Deloitte Technology Fast 50. >>

Tuesday, October 23, 2007

Consumers remain concerned by security of email comms

Despite many in the U.S. being unable to do without email for communication, a new study has found that there remains a significant amount of concern over the prevalence of cyber-crime and spam. >>

Monday, October 22, 2007

Dow Jones credits web for Q3 earnings increases

It wasn't just consumers that helped Dow Jones increase Q3 revenues. According to the company, the Internet was a huge factor in Q3 revenues, thanks to online advertising. Dow Jones saw revenue increase 19% in Q3 to reach $493.3 million. >>

Monday, October 22, 2007

Hitwise, Nielsen rank Google #1 for searches

Both Hitwise and Nielsen//Netratings have released search rankings for September, 2007, and both have Google leading the pack - once again. According to Nielsen//Netratings Google's search engine captured 54% of the search share. >>

Friday, October 19, 2007

Should advertisers target online sports viewers?

To get the best ROI, advertisers must first know to whom their product or service will appeal. Studying the demographics of websites is a good way to begin getting this type of information but studying the overall demographic of a segment of the Internet is even better. One such segment is that of online sports viewers. >>

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