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Monday, June 29, 2009

PubMatic predicts ad prices in real time

Online advertising revenue optimization service PubMatic has released a new tool that could help publishers and marketers keep a better grasp on ads. Called Ad Price Prediction, the tool literally predicts the cost of an ad unit in real time. >>

Monday, June 29, 2009

Study: Young women connected to mobiles

When it comes to all of the technology available to them, young women say the mobile phone is the most important, giving marketers an 'in' on which devices should be targeted for advertising. According to the latest information from the Women & Digital Life study from Solutions Research Group, more than 80% of young women are using wireless devices and nearly 20% are utilizing smartphone technology. >>

Friday, June 26, 2009

Americans greatly increasing time spent online

On average, American adults are now spending just under 4 hours each day online; that is an 81% increase over 2006 numbers, according to a new report from The Media Audit. Researchers have found that the Internet now accounts for more than 30% of a 'media day' for adults in the US. >>

Friday, June 26, 2009

Americans greatly increasing time spent online

Friday, June 26, 2009

Forecast: Ad slide to lessen in 2010

With layoffs still happening and many consumers hitting the 'stay'cation rather than the vacation highway, marketers may be feeling the pinch. The good news? The pinch will begin to lessen in the coming months, especially as we head into 2010. According to a new forecast from GroupM, the online advertising slide will reach only -1.4% next year compared to a 5.5% slide in 2009. >>

Thursday, June 25, 2009

DoubleClick: Video pushes purchasing plans

When it comes to rich media, video could be the best bet for purchasing conversions. According to a DoubleClick benchmark study, video within rich media ad units are pushing more purchase conversions than non-video ads. >>

Thursday, June 25, 2009

For marketers, social takes over direct mail

New research from transactional email firm StrongMail indicates that social is rapidly moving into the email realm. According to the survey, email marketers are increasingly turning to social networks as a direct marketing channel. >>

Thursday, June 25, 2009

Greystripe launches CPM protection program

Although many mobile marketing programs have been built to help marketers capitalize on the burgeoning mobile marketplace, but some marketers are finding more problems than solutions in mobile advertising. Enter a new program from Greystripe, a rich media mobile ad platform, which guarantees a return on mobile marketing. >>

Wednesday, June 24, 2009

TruCast 2.8 released for social marketers

If you're in the social space you know monitoring conversations can be a full-time job. The TruCast platform from Visible Technologies is taking this full-time job and giving marketers back something they desperately need more of: time. The latest version, 2.8, allows marketers to monitor, measure and participate in social conversations all over the world in one simple interface. >>

Tuesday, June 23, 2009

Smartphones: Is there a difference in the consumer base?

When it comes to smartphones, is one user base better than another? A new study from CrowdScience sheds light on the similarities - and more importantly the differences - between Smartphone consumers using the two biggest brands in the Smartphone biz: iPhone and Blackberry. >>

Monday, June 22, 2009

Report: SEM still a high priority

Providers pay attention: search engine marketers want more bang for their buck in this economy. A new report from [x+1] finds that, although marketers continue to push dollars into the search field, many are unsatisfied with the results they are getting. >>

Friday, June 19, 2009

Study: Back-to-School could help etailers

In most of the United States, school was just released for the summer but already parents are thinking about getting kids ready to go back to school - to the tune of about $250 per child. Good news for etailers, who could reap the rewards as consumers search online for the best back-to-school deals. >>

Friday, June 19, 2009

Nielsen: Consumer goods increase online spend

Consumers goods advertisers are pushing more dollars online. According to new research from The Nielsen Company over the past two years consumer goods marketers have increased their online spend by more than 50% to reach just over $156 million. However, without other sectors increasing their spend, online advertising could begin to suffer. >>

Friday, June 19, 2009

Study: Ad placement more important than size

When it comes to online advertising, size may not be as important as placement. That according to a Conde Nast/McPheters & Company study. According to the report the effectiveness of ads was more likely to come from ad placement than ad size. >>

Thursday, June 18, 2009

Email still tops around the globe

Email may not be sexy and it may not be perfect, but it could still be spell the difference between a lackluster ad campaign and a campaign that shines. According to Epsilon's Global Consumer Email Study email continues to be the main communications factor for consumers around the world. >>

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