BizReport : Research

Research

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Friday, October 19, 2007

Website usability slips for U.K. high street brands

Over half of the U.K.’s major high street brands are offering a poorer standard of online customer service, found usability consultancy Webcredible. >>

Friday, October 19, 2007

Social networking sites hard to monetize

Making money from social networking sites could be a lot harder than imagined and would be a real turn-off for users, according to a new study by Parks Associates. >>

Thursday, October 18, 2007

More consumers plan to buy online this holiday season

The number of consumers using the Internet to do their online shopping is forecast to be up slightly from last year, according to a recent National Retail Federation poll. >>

Thursday, October 18, 2007

Spam levels hit new high in Q3 2007

A record percentage of email messages were spam during Q3 2007, according to Commtouch’s recently released “Email Threats Trend Report”. >>

Wednesday, October 17, 2007

Turmoil in financial markets may effect U.K. marketing spend

Recent turmoil in Britian’s financial markets is likely to have an effect on marketing spending in the U.K., according to NTC Economics’ Q3 2007 Bellwether Report. >>

Wednesday, October 17, 2007

Half of leisure travelers book online

Online travel marketers need to pay attention to three distinct types of online travel booker, according to a recently released report from JupiterResearch. >>

Wednesday, October 17, 2007

Acxiom launches behavioral targeting platform

Chalk up another solution for advertisers interested in better targeting methods. Acxiom this week has launched a new behavioral targeting platform that goes beyond typical past behaviors. The suite also gives context to user clicks. >>

Tuesday, October 16, 2007

Ten tips to highlight holiday gifting features and services

A timely and informative report by the e-tailing group gathers together advice and case studies to help e-tailers boost sales in an environment of slowing growth for holiday retail. >>

Tuesday, October 16, 2007

Online automobile buying process overwhelms users

The online automobile buying process is overwhelming U.S. consumers, causing many to abandon their searches after spending many frustrating hours on the big search engines. >>

Tuesday, October 16, 2007

NetPop gives marketers specific metrics

Advertisers who want more bang for their buck - or more specific information rather than traditional research reports - may like a new research service called NetPop. The service allows users to purchase specific information rather than large research reports. >>

Tuesday, October 16, 2007

Q3 ad spending on Yahoo higher than Google

A joint white paper, from RBC Capital Markets and search ad technology company SearchIgnite, has shown Yahoo to be making gains during Q3 both in share of search ad impressions and media spend. >>

Monday, October 15, 2007

Online retailers improving welcome emails

When compared to last year, more online retailers are recognising the important of welcome emails and using them as a key marketing and relationship-building tool. >>

Monday, October 15, 2007

Mobile users find advertising irritating

It’s hard to escape local advertising – it’s on most websites, in bricks-and-mortar stores, on television, on billboards, aboard public transport, in toilets and, increasingly, on mobile phones. Is this a channel too far for most people? >>

Monday, October 15, 2007

Study: 90% of marketers will increase digital spending

Marketers are turning to the digital marketplace in droves but many are unsure how to proceed with their online marketing endeavors. That, according to a new study from the Association of National Advertisers. The cross-industry study found that 90% of the 250 marketers interviewed plan to increase their digital advertising spend. >>

Monday, October 15, 2007

Poll: Executives prefer print to online news

A joint poll from Doremus and Financial Times indicates that online news sources come in second to print periodicals. Newspapers, trade journals and business magazines as well as "leisure" magazines are the preferred source of information. >>

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